Dynamic Commissioning

Learn more about the technology available to you on our platform. 

What is Dynamic Commissioning?

Dynamic commissioning reinvents affiliate’s standard payment model of last-click paving the way for new opportunities. With the ability to commission at a deeper level than just item or order, advertisers can optimize their programs, meet their KPIs and increase return on marketing spend.

 

The Dynamic Commissioning Difference.

Dynamic commissioning makes the traditional pay for performance model more robust (multi-faceted) as it redefines “performance”. Publishers are no longer paid out on only their ability to drive sales, but rather their ability to fuel higher AOV, more purchases, drive new customers, incent for a single product. Made possible by Pepperjam’s Dynamic Pixel, advertisers can reinvent their payment model to commission on:

Coupon Code

What does it do?

Commission different based on using or not using a promo code, create and exclusive for a specific publisher

Metric required

Coupon

Strategic recommendation

  • Commission lower on orders that utilize a coupon to protect margins
  • Drive up AOV by commissioning higher on orders that do not contain a coupon to incent publishers to drive full-price purchase
  • Optimize sale periods by paying out higher on orders that do contain your coupon, encouraging publishers to feature the coupon in a prominent position
  •  

Associated KPI's

  • Revenue growth
  • Traffic growth
  • CVR
  •  

Other advantages

  • Exclusive Code, Clickless Tracking, Supressed Code, Any Conditional Features
  • All additional parameters allow for more robust analytics within Dynamic Reporting

 

Item ID or SKU

 

What does it do?

Commission higher or lower on specific products available on your site

Metric required

ITEM_ID

Strategic recommendation

  • Protect your margins by commissioning lower on high-cost products
  • Commission higher on products with excess inventory to incent publishers to promote specific items
  •  

Associated KPI's

  • AOV
  • ROAS
  •  

Other advantages

  • All additional parameters allow for more robust analytics within Dynamic Reporting

 

New vs. Existing Customers

 

What does it do?

Commission higher on what matters to you -- driving new customers or fostering relationships with loyal customers

Metric required

NEW_TO_FILE

Strategic recommendation

  • Commission higher on first-time buyers and incent publishers to drive new customers
  •  

Associated KPI's

  • New vs. Existing Customer Percentage
  • Revenue Growth
  • Spend
  •  

Other advantages

  • All additional parameters allow for more robust analytics within Dynamic Reporting

 

Category

 

What does it do?

Commission differently based on category to promote certain merchandise or protect margins

Metric required

CATEGORY

Strategic recommendation

  • Make the most of a sale section or push seasonality by commissioning higher on a specific category, enticing publishers to promote that category in a prominent position
  • Protect your margins by commissioning lower on higher-cost categories
  •  

Associated KPI's

  • ROAS: Customize your payout structure to protect your margins by commissioning higher or lower on specific categories -- think sale styles, high-price items or low-cost products
  •  

Other advantages

  • All additional parameters allow for more robust analytics within Dynamic Reporting

 

Item Quantity per Order

 

What does it do?

Commission higher on orders that have more items in the basket - for example, if an order comes in with 20 items or more, get an additional 2% commission

Metric required

QUANTITY

Strategic recommendation

  • Implement a tiered commissioning structure to increase basket size by products, ultimately driving up AOV
  •  

Associated KPI's

  • ROAS
  • AOV
  •  

Other advantages

  • All additional parameters allow for more robust analytics within Dynamic Reporting

 

Creative ID

 

What does it do?

Commission higher on individual banners, textlinks or coupons by assigning a customized commission rate to a specific creative ID

Metric required

N/A (cookie; can't use with clickless)

Strategic recommendation

  • By commissioning higher on a specific creative ID, you incent publishers to position it as a feature in order to earn more commission than other available creatives
  •  

Associated KPI's

  • ROAS
  • Traffic Growth
  •  

Other advantages

  • All additional parameters allow for more robust analytics within Dynamic Reporting

Creative Type

 

What does it do?

Commission higher on specific creative type- including product feed! 

Metric required

N/A (cookie; can't use with clickless)

Strategic recommendation

  • Entice publishers to pull from your product feed to promote specific products in their curated content
  • Increase number of publishers pulling creative by tiering incentives as extra motivation to use certain creative types
  •  

Associated KPI's

  • Revenue Active Publishers

 

Other advantages

  • All additional parameters allow for more robust analytics within Dynamic Reporting

 

Mobile VS. Desktop

 

What does it do?

Allows advertisers to structure payouts based on device the sale converted on

Metric required

N/A (cookie; can't use with clickless)

Strategic recommendation

  • Incent customers to complete their purchase via mobile by offering extra cash back for mobile conversions through loyalty partners
  • Coordinate mobile-specific placements with publishers by commissioning higher on mobile orders vs. desktop
  •  

Associated KPI's

  • CVR
  •  

Other advantages

  • All additional parameters allow for more robust analytics within Dynamic Reporting

 

Quantity of Monthly orders by Publisher

 

What does it do?

Tier your commission structure with a goal of driving the most revenue possible through the affiliate channel. Publishers will be incented to drive more orders monthly in order to earn more commission per order.

Metric required

N/A (trans records)

Strategic recommendation

  • Incent publishers to drive more orders in a given month by increasing commission payout for each purchase after a specific threshold is met.
  •  

Associated KPI's

  • Revenue Growth
  • Revenue active publisher count
  • AOV
  •  

Other advantages

  • All additional parameters allow for more robust analytics within Dynamic Reporting

 

Monthly Revenue by Publisher

 

What does it do?

Reach a threshold of revenue monthly to earn higher commission on all orders after that

Metric required

N/A (trans records)

Strategic recommendation

  • Target a single publisher or group of publishers to drive additional revenue by paying out higher commissions on a tiered structure of order 
  •  

Associated KPI's

  • Revenue Growth
  • Revenue active publisher count
  • AOV
  •  

Other advantages

  • All additional parameters allow for more robust analytics within Dynamic Reporting

 

Total Order Amount

 

What does it do?

Driving high total orders - example: advertiser gets an extra 2% commission if the order is over $1k

Metric required

N/A (trans records)

Strategic recommendation

  • Add dimension to your commissioning structure by paying a higher commission on orders that exceed a specified cost
  •  

Associated KPI's

AOV: Increase your program's average order amount by implementing a tiered commissioning structure to reward publishers for driving larger cart conversions

Other advantages

  • All additional parameters allow for more robust analytics within Dynamic Reporting