Pepperjam Blog

Google Update Coming: Mobile SEO and the Need for Speed

Steve Weber on Feb 15, 2018 9:31:05 AM

Google is at it again, recently announcing two-page speed updates to their official webmasters blog, as seen below. Page load time will be a ranking signal for mobile search results around July of 2018. Google Page Speed Insights tool has updated to analyze mobile page load time differently. Read More

Topics: performance marketing, SEO, optimization, Insights, Innovation

Dooney & Bourke has partnering with top publishers in the bag

Angela Genoble & Ellen Hoffman on Feb 12, 2018 3:15:23 PM

Dooney & Bourke and Ebates.com have had a long-standing partnership on Pepperjam Network. Recently, Dooney & Bourke was interested in using the affiliate channel to try something new that would acquire new customers and target a new audience—mobile. Ebates had the perfect solution, their “The Big Deal” promotion opportunity. The Big Deal is one of Ebates’ newest channels powered by Ebates Checkout. This specific campaign highlights a single product and incents the consumer to purchase by messaging it as a “flash deal.” Rather than messaging it as a percentage off, Ebates emphasizes the increased cash back rate available on that specific product. A Big Deal example would be “get 30% cash back when you purchase this Dooney & Bourke bag” and this was the perfect opportunity for Dooney & Bourke.   View the Full Case Study Here! Read More

Topics: affiliate marketing, Publisher, influencer marketing, optimization, mobile, dooney & bourke, ebates

Publisher Perspective: Keep

Ryan Binkley on Feb 9, 2018 11:09:39 AM

We work with some of the most successful and influential publishers in affiliate. Our Publisher Perspective series sets out to learn from the best of the best and pick up a few secrets to their success along the way. In this installment, we sit down with Stacie Henderson, Chief Executive Officer at Keep.com. Read More

Topics: Pepperjam, Publisher, Keep

Stayin’ Alive: What Marketers Really Need to Know About Facebook’s News Feed Changes

Erin Auci on Feb 6, 2018 2:49:38 PM

On January 11, Mark Zuckerberg made an announcement that sent the digital marketing world spinning: yet another change to the news feed algorithm. “We built Facebook to help people stay connected and bring us closer together with the people that matter to us,” mused Zuckerberg, while he casually broke the news to brands—between sharing his personal resolutions for 2018, his disgust with the government moving too slowly on DACA policies and pics of his little girl heading off to pre-school—that their organic (read: non-paid) reach within the news feed will soon drop off entirely. Read More

Big Game, Big Insights

Tara Siegel on Feb 3, 2018 9:04:54 PM

Pepperjam’s Philadelphia office has been buzzing with Super Bowl excitement since pre-season. As a Steelers fan, and Pennsylvania native, I will watch the game and cheer when I should, but really, I am watching as a marketer. I will be watching the commercials and like 112 million other viewers I will have my second screen handy to track trending hashtags (check out #BrandBowl52,#CrockPotIsInnocent, and of course #flyeaglesfly) Read More

Topics: Pepperjam, affiliate marketing, SEM, superbowl, digital advertising, search marketing, super bowl ads, google trends

Gender Matters: Valentine’s Day Edition

Justin Troutman on Jan 31, 2018 2:19:45 PM

In 2017, the average amount of money spent on Valentine’s Day was around $140                  (Fortune), with the largest amounts being spent by men. As a matter of fact, on average, men spend nearly double what women spend on Valentine’s Day gift giving                              (National Retail Federation). However, interestingly, Google Trends data shows that searches for “Gifts for boyfriend” outnumbers “Gifts for girlfriend”, and on the flipside “Gift for wife” significantly outnumbers “Gift for husband” (Google Trends). And a Discover Survey conducted by the National Retail Federation found that young adults spend more than the average $140, which may likely be contributed to the head-over-heels phase of a new relationship. In total, it’s reported that roughly 80% of people who are dating, engaged or married, celebrate Valentine’s Day. Read More

From Dilly Dilly, to Philly Philly

Ray Terwilliger on Jan 30, 2018 11:52:49 AM

Advertising is all about coming up with a winning formula that brings together the casual consumer and brand loyalist—and in a perfect world—turns everyone into raving fans. I witnessed raving Eagles fans first-hand last Sunday at Lincoln Financial Field. While there were plenty of die-hard fans, there were also a lot of people that just wanted to be part of the tailgating fun; decked out in midnight green with a refreshment in hand. And it dawned on me that there are some clear parallels between football fandom and brand fandom. You have passionate football fans just like you have loyal brand followers, and then you have more passive fans that just want to get in on the fun of it all. Read More

Topics: Pepperjam, Dilly Dilly, Philly Philly

Publisher Perspective: Active Junky

Angela Genoble on Jan 25, 2018 2:05:25 PM

We work with some of the most successful and influential publishers in affiliate. Our Publisher Perspective series sets out to learn from the best of the best and pick up a few secrets to their success along the way. In this installment, we sit down with Krista Sleeth, Senior Account Manager at Active Junky. Read More

Topics: Pepperjam, Publisher, Active Junky

Dynamic commissioning platform highlights RetailMeNot as a top new-to-file customer driver

Angela Genoble on Jan 23, 2018 12:58:01 PM

The Set-Up Advertisers often have a misconception that promotional and deal sites are not driving new customers to retailers’ sites. However, the exact opposite is true and Pepperjam’s Dynamic Commissioning platform can solve for this by giving retailers visibility into new versus existing customer data. Read More