Pepperjam Blog

Pepperjam: The New Affiliate Frontier

Laureen Ellison on May 17, 2017 8:30:00 AM

Thriving in our post-eBay world, we’re emerging from three strategic acquisitions to meld the greatest minds in adtech and performance marketing into one innovation powerhouse. The result? A standalone, full-service performance marketing company that’s redefining affiliate and influencer marketing.

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Passion and Innovation at Affiliate Management Days

Mekdela Maskal on May 9, 2017 2:43:34 PM

Pepperjam works hard to minimize the hassle associated with launching and running an affiliate program. Our clients and partners fuel our passion for building intuitive and efficient products to support their growth. We’ve been all ears listening to the pressures and complexities marketers face while trying to reach their goals, and we’re excited to soon unveil new products based on this direct feedback. Read More

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Top Marketing Minds Take the Stage for PepTalks

Gabrielle Costello on May 5, 2017 1:34:38 PM

Here at Pepperjam, we work with the best of the best in performance marketing. At Shoptalk this year, we gathered some of these experts—from Curalate, Dr. Martens, RetailMeNot and more—for our first series of PepTalks. The result? A rare opportunity to hear candidly from industry leaders and walk away with unique insights to apply directly to your business. If you missed it, or want a refresher, now is your chance.

Click here for the full videos or check out the highlights below if you need more convincing:

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Google Update: Don’t Be at a Loss for AdWords

Bo Royal on Apr 26, 2017 5:44:51 PM

Last month, Google announced it will be expanding the close variants reach for exact match keywords over the coming months. In other words, close variants will be increasing coverage on reworded and reordered keywords to match with variations of search queries. This change will exclusively affect exact match keywords, while broad and phrase match keywords will remain unaffected. Read More

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Searching for a Receptive Audience? Look to Pinterest.

Alexis Ginsberg on Apr 20, 2017 12:39:49 PM

Pinterest search ads: the value of promoted pins

Pinterest continues to refine its advertising stack with the goal of meeting the needs of its users, brands and marketers. The social network recently released an update around monetizing and scaling its search tools. In fact, 72% of Pinners say that Pinterest has introduced them to a new brand or service. This new search tool will be of interest to paid social, paid search teams, and brands alike. Read More

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8 Ways to Optimize Your Product Feed for More PLA Revenue

Davis Reicis on Apr 13, 2017 11:31:18 AM

As part of our Product Listing Ad series, our User Research team explored what drives PLA clicks and why. In general, respondents of that study were much more inclined to click on the visually-appealing PLAs over text ads, since they didn’t perceive PLAs as ads in the first place. Read More

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Publisher Perspective:

Darin Dolan on Apr 5, 2017 7:16:04 PM

We work with some of the most successful and influential publishers in affiliate. Our new Publisher Perspective series sets out to learn from the best of the best, and pick up a few secrets of their success along the way. Read More

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New Forrester Report: The Future is Bright for Affiliate Marketing

Maura Smith on Mar 31, 2017 4:27:57 PM

Affiliate marketing has been around since the early days of digital. Yet the channel is often an afterthought in overarching marketing strategy. Why? Historically, affiliate marketing paled in comparison to other channels in terms of spend and revenue share of digital portfolios. Recently, however, this formerly undervalued business has been rising to the occasion and proving its worth. In fact, eMarketer has predicted affiliate marketing spend will hit $6.8 billion in 2020. Read More

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Double Down on Pepperjam in Vegas!

Laureen Ellison on Mar 17, 2017 7:22:38 PM

With Adobe Summit and Shoptalk quickly approaching, we’d like to give you the inside scoop on how to make the most out of your trip to Vegas.

This year, we’re excited to be attending, and sponsoring, both events. And while we want you to relax and have fun, we also invite you to take advantage of some downtime by joining us at either (or both) events for exclusive one-on-ones with some of the industry’s brightest.

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