Pepperjam Blog

Fall Program Refresh: Stay in Front of the Chaos

Maura Smith on Aug 14, 2017 12:18:59 PM

It’s hard to believe that I’m writing about peak season in the midst of August, but here I am! Pepperjam wants to help make your peak season planning more manageable than it may seem on its face. And it’s time to start taking action now, to ensure that you and your affiliate program are prepared for the busiest season of the year—before it sets in.  Read More

Topics: Pepperjam, affiliate marketing, digital marketing, affiliate technology

Optimizer: Pepperjam Network’s Matchmaking Technology

Katie Manley on Aug 8, 2017 1:41:53 PM

Performance marketing has seen exponential growth in recent years.  eMarketer reports a 13.5% lift in affiliate spending for 2016, which accounts for roughly 7% of total digital ad spend in the US. With the potential to reach $6.82 billion in spend by 2020, it’s no mystery why more social content creators and media companies are looking to get in on the action. And while the breadth of publishers continues to expand, so do new categories and verticals, increased feature opportunities and more monetized content.  Read More

Topics: Pepperjam, affiliate marketing, digital marketing, affiliate technology

Publisher Perspective: TopCashback

Angela Genoble on Aug 4, 2017 9:56:12 AM

We work with some of the most successful and influential publishers in affiliate. Our Publisher Perspective series sets out to learn from the best of the best, and pick up a few secrets to their success along the way. In this installment of Publisher Perspective, we sit down with Mark Walker-Barnett, Head of International Partnerships & Administration at TopCashback. Read More

Topics: Pepperjam, affiliate marketing, partners-resources, Premier Publisher Program

Adweek Feature: The Rise of the Influencer

Rhiona Sullivan on Jul 25, 2017 3:50:15 PM

The rise of the influencer continues to have a major impact on the performance marketing industry. The effect has yet to be fully realized but we do know one thing; influencers bring an attractive option to many merchants in the space. Read More

Instagram Brings Clarity to Audiences on Paid Sponsorships

Tara Siegel on Jul 24, 2017 1:44:59 PM

Big news in the land of Instagram. Bigger news for influencers living in Instagram land. The social media giant recently announced that over the coming weeks, audiences will begin seeing a “paid partnership with” tag on applicable stories and posts. Read More

Topics: performance marketing, Partnership, Instagram

Technology Brings Integrity to the Affiliate Channel

Jamie Birch on Jul 18, 2017 10:43:17 AM

Pepperjam’s Sr. Director, Agency Partner Program, Erin Killian, recently asked JEB Commerce’s Founder and CEO, Jamie Birch, to put pen to paper and give us some straight talk when it came to JEB’s unique perspective on Pepperjam’s technology and the consumer journey, in general. Enjoy the insight! Read More

Topics: affiliate marketing, KPI, Pepperjam Preferred Agency, JEB Commerce

Bodybuilding.com Finds Success with Influencer Marketing

Erin Killian on Jul 13, 2017 1:40:48 PM

The Set-Up Bodybuilding.com and JEB Commerce were looking to create an influencer campaign to generate new customers for the Bodybuilding.com brand. JEB Commerce, a leading performance marketing agency and Pepperjam Preferred Agency, partnered with top influencer, Menfluential, to create a targeted campaign with one of their most popular and influential YouTube bloggers. Read More

Topics: performance marketing, CTR, Pepperjam Preferred Agency, JEB Commerce

Publisher Perspective: Student Beans

Elizabeth Hoover on Jun 26, 2017 11:13:51 AM

We work with some of the most successful and influential publishers in affiliate. Our Publisher Perspective series sets out to learn from the best of the best, and pick up a few secrets to their success along the way.  Read More

Topics: Pepperjam, affiliate marketing, partners-resources, Premier Publisher Program