Pepperjam Blog

7 SEO Slam Dunks for 2017

Steve Weber on Jan 17, 2017 9:00:23 PM

While SEO has changed over the past year, there is one detail that will remain the same in 2017. Google is still in business to deliver the best results whenever someone is looking for them. With that understanding, we can strategize our SEO efforts to create better results than our competitors.

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Topics: Pepperjam

10 Best Practices for Starting a CRM Match Program

Kristina Simpson on Jan 11, 2017 3:39:00 PM

As a brand, you likely invest a great deal of time in how you develop your message and overall creative, but are you doing enough to be sure you’re reaching the right audience? The ability to target specific groups of consumers has rapidly evolved into what is now as granular as one-to-one communication across digital channels.

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Topics: Pepperjam

New Year, New Google Updates for SEO

Steve Weber on Jan 6, 2017 3:01:00 PM

If there is one thing we know about Google, it’s that the new year means a new ranking algorithm. The search engine giant makes updates every year to ensure it’s giving searchers the most accurate results possible. 2017 will include two updates that will impact every website. Read on to find out why these updates are crucial for your SEO strategy and how you can be prepared.

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Topics: Pepperjam

Keeping It Real in the Age of Fake News

Greg Shepard on Dec 16, 2016 3:54:07 PM

Performance marketing opens up dramatic opportunities for advertisers—but not without potential risk. Gone are the days of “set it and forget it” affiliate practices. As recently highlighted in the news covering Facebook’s fake news problem, some publisher tactics have become ever more deceptive. The message is becoming clear: if you display misleading content, or your content is displayed on a misleading site, you bear some responsibility for that association—both in the eyes of the consumer and the law.

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The Single Most Important Day That Isn’t in Your Marketing Calendar

Tara Thomas on Dec 15, 2016 4:17:34 PM

It’s the most wonderful time of the year! That time when retailers start planning their marketing strategies for Q1 and beyond.

We’re sure that your 2017 marketing calendar will be packed full of gift-giving holiday opportunities. Cyber Monday. Black Friday. National Hug Your Cat Day. Think you’ve got it all covered? Think again. There’s a new holiday on the horizon, and you’ve probably never heard of it.

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Topics: Pepperjam

Pepperjam Links Affiliate Network to Holiday Giving Program; Commissions Benefit St. Jude Children’s Hospital

Megan Neri on Dec 14, 2016 4:29:30 PM

It’s no secret that the 2016 holiday season got off to an early, fast-clicking start. As a matter of fact, Thanksgiving Day online sales alone this year were just shy of $2 billion, according to consumer reports. Closer to home at Pepperjam, we’re proud of our passionate employees who work with our clients to help drive these ecommerce sales. This peak season, however, there’s something more to our story called Pepperjam Cares, Connecting for Good—and it uses our technology in a truly innovative way. 

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Adding the Pepperjam Pixel is a Whole Lot Easier!

Larissa Buch on Dec 13, 2016 11:15:07 AM

As an advertiser, you’ve more than likely placed a pixel onto your site before, and you know just how tedious of a task this can become. Fear not. Pepperjam has some really good news: if you’re using Tealium, Ensighten or Signal container tag management solutions, Pepperjam’s three tracking pixels have been added to these container tag libraries. This means that you will be able to automatically add or update the Pepperjam pixel on your site while eliminating the need for time-consuming manual pixel placement. Winning. 

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Pepperjam Unveils New Premier Publisher Program

Angela Genoble on Dec 8, 2016 9:30:00 AM

While being outstanding is its own reward, a little recognition never hurts! That’s why we’re thrilled to announce our Premier Publisher Program, featuring select publishers who’ve distinguished themselves by exceeding performance standards. All of this while hitting some amazing revenue milestones.  Read More

Topics: Pepperjam

Final Countdown—Capitalize on Cyber Weekend Shopping Trends

Heather Aeder on Dec 6, 2016 3:13:39 PM

According to the National Retail Federation, about 154 million shoppers made purchases at either brick and mortar stores or on ecommerce sites over Cyber Weekend. Want a deeper view? Here’s what we saw across our clients’ performance marketing channels over Cyber Weekend, and how you can use our learnings to finish the year with a bang.  Read More

Topics: Pepperjam