Pepperjam Blog

8 Ways to Optimize Your Product Feed for More PLA Revenue

Davis Reicis on Apr 13, 2017 11:31:18 AM

As part of our Product Listing Ad series, our User Research team explored what drives PLA clicks and why. In general, respondents of that study were much more inclined to click on the visually-appealing PLAs over text ads, since they didn’t perceive PLAs as ads in the first place. Read More

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Publisher Perspective: Keep.com

Darin Dolan on Apr 5, 2017 7:16:04 PM

We work with some of the most successful and influential publishers in affiliate. Our new Publisher Perspective series sets out to learn from the best of the best, and pick up a few secrets of their success along the way. Read More

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New Forrester Report: The Future is Bright for Affiliate Marketing

Maura Smith on Mar 31, 2017 4:27:57 PM

Affiliate marketing has been around since the early days of digital. Yet the channel is often an afterthought in overarching marketing strategy. Why? Historically, affiliate marketing paled in comparison to other channels in terms of spend and revenue share of digital portfolios. Recently, however, this formerly undervalued business has been rising to the occasion and proving its worth. In fact, eMarketer has predicted affiliate marketing spend will hit $6.8 billion in 2020. Read More

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Double Down on Pepperjam in Vegas!

Laureen Ellison on Mar 17, 2017 7:22:38 PM

With Adobe Summit and Shoptalk quickly approaching, we’d like to give you the inside scoop on how to make the most out of your trip to Vegas.

This year, we’re excited to be attending, and sponsoring, both events. And while we want you to relax and have fun, we also invite you to take advantage of some downtime by joining us at either (or both) events for exclusive one-on-ones with some of the industry’s brightest.

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Pepperjam + Shopify: Spend More Time on What Matters

Greg Shepard on Mar 17, 2017 12:02:01 PM

Retailers have never faced more challenges or had more unique needs than they do right now. Commerce technology is moving at breakneck speed, and retailers of all sizes need advanced, yet easy-to-use tools that are designed to drive new and incremental revenue.

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Don’t Lose Sales. Use Coupons.

Greg Shepard on Mar 9, 2017 4:36:38 PM

Everyone agrees that offering coupons is a good thing, right? Many advertisers use coupons because they believe they lead to increased average order value and higher conversion rates. So why aren’t all advertisers using them?

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Strengthen your CTRs with Stronger PLAs

Amy Hahn on Mar 1, 2017 3:08:37 PM

If you’ve been following our Product Listing Ad series, you understand why PLAs are so clickable (Spoiler: users don’t perceive them as ads!). Now it’s time to make the most out of your own PLA program. Our in-house User Research team hit the usability lab to figure out what really makes people click.

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How Marketers Can Roll Out the Red Carpet for Hollywood’s Biggest Night

Amy Hahn on Feb 24, 2017 4:15:01 PM

The night Hollywood honors its best and brightest is also a blockbuster time to shine in every marketing channel. We’ve put together a few helpful tips and ideas straight from the best in the biz—our Pepperjam marketing strategy experts.

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Pepperjam + Oplytic: Mobile App Marketing Made Easy

Larissa Buch on Feb 15, 2017 2:01:54 PM

It’s hard to ignore that mobile commerce is growing at 30% YoY with app revenue accounting for roughly 25% of total mobile revenue. Given industry growth, capturing mobile app events and traffic within affiliate is critical to a successful mobile strategy.

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Topics: Pepperjam