Pepperjam Insights

Final Countdown—Capitalize on Cyber Weekend Shopping Trends

Heather Aeder on Dec 6, 2016 3:13:39 PM

According to the National Retail Federation, about 154 million shoppers made purchases at either brick and mortar stores or on ecommerce sites over Cyber Weekend. Want a deeper view? Here’s what we saw across our clients’ performance marketing channels over Cyber Weekend, and how you can use our learnings to finish the year with a bang.  Read More

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A Look Into Programmatic Trends

Juan Alvarado on Dec 2, 2016 11:42:00 AM

Pepperjam recently attended AdExchanger’s Programmatic I/O New York 2016 conference. The event was filled with strong content from marketers, agencies and media partners.

There were three key takeaways that will help transform how we buy media in the short-term and long-term:  Read More

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WooCommerce Advertisers Rejoice!

Jesse Hoffmann on Dec 1, 2016 11:53:47 AM

An interesting thing happens when you merge performance marketing and ecommerce: retailers’ lives become easier while their bottom lines are positioned to grow. That’s exactly what happened when Magento and Pepperjam announced their integration and it’s happening once again as Pepperjam welcomes yet another partnership—this time with WooCommerce.   Read More

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Hottest New Year Trend: Performance Marketing

Pepperjam on Nov 23, 2016 2:32:25 PM

Latest eMarketer report spotlights its growth and value for US retailers

Performance marketing was one of the hottest buzz words of 2016. Why is it heating up in 2017? The industry is catching up and demanding greater efficiency and results – whether it’s a click-through from a highly relevant customer or prospect, or a completed view of a video leading to a purchase. In a nutshell, retailers and publishers expect, not just want, more action – and the marketing technology and demands within the advertising ecosystem are mature enough to finally catapult, not just support, stronger performance.  

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Pepperjam Insights Show Holiday E-Commerce Will Surpass NRF Predictions

Heather Aeder on Nov 18, 2016 4:41:50 PM

November marks the start of 2016’s holiday season, and the beginning of what is anticipated to be unprecedented sales growth. The National Retail Federation expects to see holiday sales increase 3.6 percent, with non-store sales increasing as much as 7 to 10 percent. Raising the bar even higher, eMarketer predicts online sales will jump 17.2 percent this year. While these forecasts put holiday spending well beyond the current ten-year average and are the sign of a strong economy, Pepperjam believes the predictions are not ambitious enough.  

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Pepperjam Partners with Magento

Greg Shepard on Nov 14, 2016 2:45:38 PM

The affiliate channel is growing leaps and bounds. It’s currently a $4.2B business and is on track to reach $6.8B by 2020. With this affiliate marketing resurgence, brands are using the channel as a key differentiator to drive incremental revenue.  

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A New Look, a New Journey

Michael Jones on Nov 2, 2016 12:28:09 PM

A lot has changed at Pepperjam. In the past year, we spun off from  eBay Enterprise,
acquired three companies (AdAssuredAffiliateTraction and Digital Net Agency) and continue to grow and innovate at an aggressive pace.

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Consumers Are Frustrated with Website Usability. We Have the Fix!

Heather Aeder on Nov 1, 2016 11:45:00 AM

There’s an old adage that says “less is more,” and there’s a reason why it has passed the test of time—it’s usually right on the money. People want to glean the most information with the least amount of hassle. No one wants to travel through a complex maze to get to the other side, and this is true when it comes to website usability and the impact it has on consumer behavior.

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To Offer Great Customer Experiences, Marketers Need Analytics

Michael Jones on Oct 11, 2016 11:45:00 AM

Consumers have never had more choices. Purchase paths have never been more complex. And customer expectations have never been so high. So marketers can no longer follow traditional strategies.

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