In 2017, the average amount of money spent on Valentine’s Day was around $140 (Fortune), with the largest amounts being spent by men. As a matter of fact, on average, men spend nearly double what women spend on Valentine’s Day gift giving (National Retail Federation). However, interestingly, Google Trends data shows that searches for “Gifts for boyfriend” outnumbers “Gifts for girlfriend”, and on the flipside “Gift for wife” significantly outnumbers “Gift for husband” (Google Trends). And a Discover Survey conducted by the National Retail Federation found that young adults spend more than the average $140, which may likely be contributed to the head-over-heels phase of a new relationship. In total, it’s reported that roughly 80% of people who are dating, engaged or married, celebrate Valentine’s Day.