Pepperjam Blog

Retailers: Without an App, You’re Only Capturing 30% of Your Ecommerce Revenue

Greg Shepard on Nov 29, 2017 3:35:17 PM

Over the last decade, the annual proclamation could be heard ‘round the ecommerce world: “This is the year of mobile!” Then again, “NO — THIS is the year of mobile!” which, of course, was followed by, “OK now, NOW is the year of mobile!” At some point within the past five years, we actually did arrive at the year of mobile. However, it is the nature of the industry that nothing is ever set in stone. Much like the ever-changing landscape of the internet performance marketing is an ever-changing work in progress. Read More

Turkey, Football, a Nap and Some Savings!

Tara Siegel on Nov 23, 2017 10:12:59 AM

Thanksgiving has always been my favorite holiday, as a family obsessed foodie, it feels like it was designed just for me. I started planning my holiday table weeks ago, researching the best brine recipe, new and unique sweet potato techniques and even used an excel spreadsheet to organize and plan my week ahead. (once a paid search geek, always a paid search geek). Read More

Topics: Holiday, Peak, Tips

8 Tips To Help You Stay Ahead This Peak Season

Erin Killian on Nov 22, 2017 10:34:35 AM

Peak Tip #1: Bonuses When issuing a bonus, remember that each kind of bonus can have a different locking period. General bonuses lock based on the overall program terms, while a Slotting Fee bonus will lock within 7 days. Depending on the need of the bonus being issued, you can alter to best meet the publisher needs. Read More

Topics: Holiday, Peak, Tips

A Conventional Focus is Incrementally Killing Your Lifetime Customer Value

Erin Auci, Steve Weber and Justin Waller on Nov 17, 2017 1:54:53 PM

There is an age-old adage that says make new friends but keep the old, as one is silver and the other gold. These words couldn’t ring truer when it comes to your customers as a single deal will rarely bring the same value as multiple deals over an extended period. No one is implying that costs and attention shouldn’t be dedicated to new client acquisition. They absolutely should. We’re just bringing light to the idea that building a foundation of repeat business is the recipe for not only long-term success, but for profit predictability. Read More

Publisher Perspective: 55Haitao

Catherine Ries on Nov 14, 2017 10:53:38 AM

We work with some of the most successful and influential publishers in affiliate. Our Publisher Perspective series sets out to learn from the best of the best and pick up a few secrets to their success along the way. In this installment, we sit down with the Director of Strategic Partnerships at 55Haitao, Cuyler Moon. Read More

Topics: Pepperjam, Publisher, 55haitao.com

How to Prepare for Free Shipping Day 2017

Kendal Perez on Nov 9, 2017 11:25:51 AM

Kendal Perez is the PR and Marketing Manager for Kinoli Inc., the company that manages Free Shipping Day, CouponSherpa.com and FreeShipping.org. She’s a top media source for money-saving tips with advice featured in Bankrate, NBC News, Wisebread, GOBankingRates and more. Kendal also pens a bi-weekly column for US News & World Report’s My Money blog. Read More

Topics: Holiday, FreeShippingDay.com, Publisher, Peak, Free Shipping Day

Why Media Kits are Important

Michelle Morgan on Nov 7, 2017 12:22:21 PM

I’m proud to say that Pepperjam is a long-standing Industry Champion Member of the Performance Marketing Association.  Read More

Topics: Pepperjam

Worst Case Scenario: Uber Sues Its Mobile Ad Agency

Greg Shepard on Oct 30, 2017 12:56:03 PM

Uber filed a lawsuit in September against its mobile ad agency, Fetch Media. The $50M grievance alleges mobile ad fraud claiming that Uber’s Cost Per Install (CPI) and Cost Per Action (CPA) campaigns involved click spamming, stacked ads and auto-redirects -- all fraudulent activity aimed at duplicating third party attribution solutions falsely crediting performance networks for driving downloads driven organically by Uber. Uber claims the fraud was uncovered when their campaigns were turned off resulting in no decrease in overall app downloads. Additionally, the litigation alleges that Fetch Media purchased "nonviewable ads", or advertisements displayed on non-existent websites. Read More

Topics: Pepperjam

Publisher Perspective: Jewel

Shana Cavuto on Oct 24, 2017 1:31:22 PM

We work with some of the most successful and influential publishers in affiliate. Our Publisher Perspective series sets out to learn from the best of the best and pick up a few secrets to their success along the way. In this installment, we sit down with the founder of Jewel, Andrew Landau. Read More

Topics: Pepperjam