Many consumers are spending less, leaving retailers to find new ways to grow. Improving the consumer experience, particularly during checkout, is a crucial element to achieving this growth. With retail credit on the upswing, Klarna has partnered with Forrester to innovate beyond traditional consumer financing strategies. Join this session with Jim Lofgren from Klarna and Brendan Miller from Forrester to find out how these strategies can help you acquire new customers, increase conversions and AOV, and capture millennial spend.

The stigma of affiliate marketing is becoming old news as the channel is projected to grow significantly over the next few years. Join us to discuss best practices in overcoming the perception of affiliate and maximizing results in the channel through seamless customer experiences. Hear RetailMeNot’s CMO Marissa Tarleton’s views on the latest digital marketing trends and the strategies to leverage them–like connecting mobile shoppers to savings wherever they are.

All marketers are faced with competing priorities from various stakeholders when it comes to search, but everyone wants growth as a result. Join Kyle Duford, VP of Global Digital for Dr. Martens, to examine a shift in how we view search in general—to inform strategy and produce measurable results. You will leave this session with new insights to maximize your goals through search, including fresh perspectives on the monetization of SERP and the value of brand terms.