Pepperjam in the News
Stay up to date on the latest news and press.
Stay up to date on the latest news and press.
It’s no secret that the internet has changed the way we purchase products and services. In fact, 60% of consumers research goods online before buying, and roughly 50% of people purchase at least 25% of their products and services on the web. As a result, brands have flocked to the internet to get in front of these digital-age consumers. And joining an affiliate marketing network has proven to be one of the best ways to do that. Read more...
GDPR And What It Means for Your Business
April 25, 2018
Beginning May 25, 2018, a new law will greatly affect how adtech companies comply with the collection and processing of personal data. The law, the General Data Protection Regulation (GDPR), is actually a European Union law, but it could have far-reaching effects beyond European borders, as U.S.-based companies will have to comply with the new regulation when doing business within the EU. Read more...
Pepperjam Announces Exit from Multi-Channel Agency Business Unit
April 24, 2018
Pepperjam, a leading affiliate marketing technology and services provider, announced today that it will transition its multi-channel agency business to one of its Preferred Agency Partners, full service marketing agency Gen3 Marketing. Read more...
Pepperjam Shows Retailers How to Thrive by Adopting New Advertising Solutions in a Rapidly Evolving Internet Ecosystem
April 19, 2018
In 1999, when Pepperjam CTO Greg Shepard first started working in e-commerce, the internet was a completely different environment. “Back then, there were no publishers,” he says. “Coupon and loyalty sites didn’t even exist.” Almost two decades later, he got a surprising first-hand look at how much the industry had changed. Read more...
Three Practical Ways Women Can Pay It Forward After Breaking the Glass Ceiling
April 12, 2018
While it’s fair to say we’ve made great strides toward gender parity in the workplace, it’s also fair to say there is still much progress to be made. As companies, organizations and individuals look to break the glass ceiling once and for all, it’s important to remember that simply talking about an issue will only serve to that end. Talking about an issue is not the same as tackling it head-on. To be certain there is no glass left to step on in our lifetime, consider the power of a cycle of action that elevates gender equality from a conversation and goal to a continuous project of breaking through and paving the way for peers and successors alike. Read more...
Pepperjam and Cybba Partnership Helps Mrs. Fields Increase Online Sales
March 20, 2018
Pepperjam, a full-service performance marketing company, announced during Shoptalk that Cybba, a performance-driven technology company, is the newest integration within their Partner Ecosystem. Continuing to push the boundaries of traditional marketing, Pepperjam provides a single destination for advertisers to manage a holistic digital strategy with its proprietary technologies, complemented by partnerships and integrations with industry leaders in ecommerce. Read more...
Meaningful interactions are rooted at the core of present-day digital marketing. From micro-moments to the rise of influencers, the space is flooded with critical decision points that may result in a sale—and Facebook is always adapting. Read more...
Ad Blockers Should Punish Individual Ads Rather Than Black-Listing Publishers
February 26, 2018
Ad blocking is a topic that’s front-and-center for brands engaging in display advertising. While it becomes more prevalent, there are still a few challenges to resolve. Read more...
Pepperjam Names Matt Gilbert as CEO
January 16, 2018
Pepperjam, a full-service performance marketing company, today announced the appointment of digital marketing veteran Matt Gilbert as CEO. Read more...
Why Facebook and Instagram Retail Influencers Need Apps
November 21, 2017
Facebook and Instagram play critical roles in the success of retail influencer campaigns, but without applications, retailers and influencers alike are only capturing a small piece of their e-commerce revenue. Read more...
"Affiliate marketing provides a unique content marketing approach, encapsulating all forms of digital--email, display, social, search, website--and enhancing opportunity for affiliates and brands alike," says Pepperjam's Maura Smith. Read more...
Why content creators are becoming the cornerstone of performance marketing
August 31, 2017
Today’s media landscape thrives on providing rich content that can be seamlessly acted upon in place of blatant advertising. A well-timed, geo-specific micro-moment of easily digestible content results in a stronger consumer connection than a “spray and pray” approach within a single channel. Read more...
Your Influencer Marketing Program Must Be Omnipresent
August 31, 2017
Every year, Martech releases its marketing technology landscape and every year it increases in size and shape. As the technology landscape changes we’ve seen entirely new categories added and disappear. This year’s landscape grew 40% to a total of 5,381 solutions and 4,891 unique companies providing those solutions. In 2011, just 150 companies were part of the chart. Of the 4,891 companies currently included, 6.9% employ more than 1,000 employees or are public, 44.2% are private businesses with less than 1,000 employees and 48.8% of companies are investor-funded startups.Read more...
Global Social Influencer Marketing at a Glance: Top Five Emerging Markets
August 16, 2017
Facebook and its role in e-commerce is a global phenomenon. eMarketer reports $1.9 trillion in e-commerce revenue in 2016, a 24 percent spike from the prior year. Double-digit growth is forecasted through 2020 with global e-commerce sales topping $4 trillion and accounting for nearly 19 percent of all retail sales. Read more...
Pepperjam Optimizes Advertiser Efficiency by Automating Publisher Recruitment Recommendations
August 1, 2017
Pepperjam, the performance marketing company, today announced the launch of Optimizer, their publisher recommendation engine. This release is the latest in Stay in Front, the company’s 2017 technology campaign that brings to market an unprecedented toolset for start-to-finish strategy execution. The initial platform launch allows advertisers to gain insights, increase efficiency and take control when it comes to managing their affiliate program. The result is a simplified recruitment process that decreases time to revenue by purposefully recommending publishers to meet the needs of the brand. This announcement comes on the heels of Pepperjam’s Dynamic Attribution technology launch, which was unveiled at IRCE earlier this year. Read more...
Improved Social Media Metrics Boost the Value of Influencer Marketing to Merchants
July 25, 2017
Content. Content marketing. Influencers. Influencer marketing. In today’s advertising world, it’s all about content and influencers. What began more than one decade ago in the form of high-profile bloggers and then gave way to high-profile social media stars has yielded an increasingly complex yet increasingly sophisticated channel through which merchants can positively affect sales. Read more...
Pepperjam Optimizes Advertiser Efficiency by Providing Automated Publisher Recruitment Recommendations
August 1, 2017
Pepperjam, a full-service performance marketing company, today announced the launch of Optimizer, their publisher recommendation engine. This release is the latest in Stay in Front, the company’s 2017 technology campaign that brings to market an unprecedented toolset for start-to-finish strategy execution. The initial platform launch allows advertisers to gain insights, increase efficiency and take control when it comes to managing their affiliate program. The result is a simplified recruitment process that decreases time to revenue by purposefully recommending publishers to meet the needs of the brand. This announcement comes on the heels of Pepperjam’s Dynamic Attribution technology launch, which was unveiled at IRCE earlier this year. Read more...
Pepperjam set to reinvent UK affiliate marketing industry
June 20, 2017
Pepperjam, the full service performance marketing company, has announced the expansion of its UK office and a host of new industry-leading features as it looks to reinvent affiliate marketing in the UK. The announcement comes just 12 months after Pepperjam shedded its previous ‘eBay Enterprise Marketing Solutions’ identity. Read more...
Pepperjam Dynamic Attribution Drives up to 509% Growth for Retailers
June 6, 2017
Pepperjam, a full service performance marketing company, today launched its Dynamic Attribution Suite on the Pepperjam Network at IRCE 2017. This Built-for-You technology includes Code Suppression capabilities, in addition to Preferred Publisher, Exclusive Coupon and In-Cart Attribution features. As part of its Stay in Front initiative, this momentum, with the success of launch partner MonkeySports, demonstrates the company’s ongoing commitment to make e-commerce solutions simple and its proven ability to help retailers easily grow online revenue. Read more...
Pepperjam Lifts Veil on Affiliate Marketing Post eBay
May 17, 2017
Pepperjam, a full service performance marketing company, today announced notable updates to its network to help brands maximize influencer marketing strategies, such as affiliate, and drive greater online revenue. As part of its Stay in Front initiative, this momentum initiates a series of Built-for-You technology launches planned in 2017 to keep e-commerce solutions simple, and to help brands benefit from the up to $70B driven by affiliate marketing in 2020. Read more...
Pepperjam Research on Marketers’ Innovation Divide and Influencer Misconceptions
April 27, 2017
Pepperjam, a full service performance marketing company, today reveals insights and contradictions around marketers’ challenges and priorities. Conducted at Adobe Summit 2017, Pepperjam polled 400 senior marketers and decision makers to identify what issues are top of mind and affecting budget spend. The results reveal a notable tension among technology investments and expectations, and channel strategy and objectives. Read more...
Pepperjam Simplifies Retailers’ eCommerce Business with Shopify Integration
March 17, 2017
Pepperjam, a full service performance marketing company, today announced its integration with Shopify Inc., the leading cloud-based, multi-channel commerce platform designed for small and medium-sized businesses. Read more...
Pepperjam and Magento Accelerate Retailers’ eCommerce Business
November 2, 2016
Pepperjam, a full service performance marketing company, today announced a partnership with Magento Commerce, the worldwide leader in commerce platform innovation. Through this collaboration, merchants will receive instant access to the Pepperjam Network, providing a robust interface that helps them seamlessly activate and manage affiliate programs directly within their commerce platforms. Read more...
Pepperjam Moves Office from King of Prussia to Conshohocken
September 13, 2016
Pepperjam, a full service performance marketing company, today announced its move from King of Prussia to new quarters in Conshohocken, Pennsylvania. The move was effective September 12, 2016. Read more...
Pepperjam Acquires AdAssured: World’s Premier Affiliate Network Now Offers Leading Compliance Solution
July 27, 2016
Pepperjam announced today that it has acquired AdAssured, the leading online marketing compliance solution, and the first of its kind to unify comprehensive search, code, content and domain oversight in the affiliate and greater performance marketing channels. Terms of the transaction were not disclosed. Read more...
eBay Enterprise Marketing Solutions Becomes Pepperjam
April 6, 2016
After separating from eBay Inc. in November, eBay Enterprise Marketing Solutions has given itself a new name— and a decidedly new look. Returning to its roots, the performance marketing leader has rebranded as Pepperjam, the company announced today. Read more...
Industrial Color Brands Acquires Studio Division of eBay Enterprise Marketing Solution
March 28, 2016
Industrial Color Brands today announced its acquisition of eBay Enterprise Marketing Solutions’ Studio Division, purchasing its ecommerce studios in New York, NY, King of Prussia, PA, and Louisville, KY. Read more...
eBay Enterprise Marketing Solutions Acquires AffiliateTraction to Create World’s Largest and Most Advanced Affiliate Marketing Offering
January 11, 2016
eBay Enterprise Marketing Solutions today announced that it has acquired AffiliateTraction, the largest and most well established multi-national affiliate marketing agency in the world. Terms of the transaction were not disclosed. Read more...
Ve Interactive Acquires eBay Enterprise Marketing Solutions Display Retargeting Business
November 18, 2015
Ve Interactive, a world-leading technology company that provides an integrated digital advertising and onsite conversion platform, has acquired the Display Retargeting business from eBay Enterprise Marketing Solutions. eBay Enterprise Marketing Solutions recently launched as an independent company backed by Banneker Partners and the Permira Funds. Read more...
eBay Enterprise Marketing Solutions Acquires Digital Net Agency (DNA)
November 9, 2015
eBay Enterprise Marketing Solutions, a newly independent, private company, announced today that it has acquired Digital Net Agency (DNA), a leading interactive retail performance agency. Terms of the acquisition were not disclosed. Read more...
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