Dynamic commissioning reinvents affiliate’s standard payment model of last-click paving the way for new opportunities. With the ability to commission at a deeper level than just item or order, advertisers can optimize their programs, meet their KPIs and increase return on marketing spend.
Dynamic commissioning makes the traditional pay for performance model more robust (multi-faceted) as it redefines “performance”. Publishers are no longer paid out on only their ability to drive sales, but rather their ability to fuel higher AOV, more purchases, drive new customers, incent for a single product. Made possible by Pepperjam’s Dynamic Pixel, advertisers can reinvent their payment model to commission on:
What does it do?
Commission different based on using or not using a promo code, create and exclusive for a specific publisher
Coupon
Commission higher or lower on specific products available on your site
ITEM_ID
New vs. Existing Customers
Commission higher on what matters to you -- driving new customers or fostering relationships with loyal customers
NEW_TO_FILE
Commission differently based on category to promote certain merchandise or protect margins
CATEGORY
Commission higher on orders that have more items in the basket - for example, if an order comes in with 20 items or more, get an additional 2% commission
QUANTITY
Commission higher on individual banners, textlinks or coupons by assigning a customized commission rate to a specific creative ID
N/A (cookie; can't use with clickless)
Commission higher on specific creative type- including product feed!
N/A (cookie; can't use with clickless)
Allows advertisers to structure payouts based on device the sale converted on
N/A (cookie; can't use with clickless)
Tier your commission structure with a goal of driving the most revenue possible through the affiliate channel. Publishers will be incented to drive more orders monthly in order to earn more commission per order.
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Monthly Revenue by Publisher
Reach a threshold of revenue monthly to earn higher commission on all orders after that
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Total Order Amount
Driving high total orders - example: advertiser gets an extra 2% commission if the order is over $1k
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AOV: Increase your program's average order amount by implementing a tiered commissioning structure to reward publishers for driving larger cart conversions
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