To say the swell in content partner performance in affiliate marketing is a trend, doesn’t even come close to the truth. It’s been a steady rise for content partners—so much so that working with content partners and influencers has become the number one to-do on many CMO’s checklist.
Download our recent eBook, "In Affiliate Marketing, Content is King" and read how Pepperjam observed significant growth trends for content publishers on the Ascend™ Affiliate Cloud platform in 2020, across several key performance indicators (KPIs) that signal an unseating of the long-held coupon and loyalty mainstays.
You'll also learn how content partners:
• Drove the largest share of click activity of all partners types across the Ascend™ platform at 52%
• Experienced revenue surges with an average YoY revenue growth rate of 78% for the week of 8/22 comparing at 62% YoY
• Powered customer acquisition with new-to-file (NTF) customer rate averaging 52%, during that same week finishing at a 55% NTF rate