Retail is going direct. Digitally native brands have shaped a new entry method into the industry: Cut out the third party retailers, gather as much customer data as you can online, then use those insights to make better decisions about store openings and partnerships.
Knowing more about your customers is more important than ever before, and that’s true whether brands were born direct-to-consumer or not.
As the DTC space looks to scale, traditional brands have to adopt new strategies to get a tighter grip on customer data in response. And for every brand, it’s time to move: The direct evolution is quickly forcing retailers to adjust to new consumer expectations for customer service, personalization, in-store experiences and more.
Join us at Digiday Retail Forum: Direct-to-Consumer for an honest discussion on these shifts and the chance to connect with a group of retail leaders responsible for more than $2.5 billion in spending power.