Pepperjam Blog

Publisher Perspective: 55Haitao

Catherine Ries on Nov 14, 2017 10:53:38 AM

We work with some of the most successful and influential publishers in affiliate. Our Publisher Perspective series sets out to learn from the best of the best and pick up a few secrets to their success along the way. In this installment, we sit down with the Director of Strategic Partnerships at 55Haitao, Cuyler Moon. Read More

Topics: Pepperjam, Publisher, 55haitao.com

How to Prepare for Free Shipping Day 2017

Kendal Perez on Nov 9, 2017 11:25:51 AM

Kendal Perez is the PR and Marketing Manager for Kinoli Inc., the company that manages Free Shipping Day, CouponSherpa.com and FreeShipping.org. She’s a top media source for money-saving tips with advice featured in Bankrate, NBC News, Wisebread, GOBankingRates and more. Kendal also pens a bi-weekly column for US News & World Report’s My Money blog. Read More

Topics: Holiday, FreeShippingDay.com, Publisher, Peak, Free Shipping Day

Why Media Kits are Important

Michelle Morgan on Nov 7, 2017 12:22:21 PM

I’m proud to say that Pepperjam is a long-standing Industry Champion Member of the Performance Marketing Association.  Read More

Topics: Pepperjam

Worst Case Scenario: Uber Sues Its Mobile Ad Agency

Greg Shepard on Oct 30, 2017 12:56:03 PM

Uber filed a lawsuit in September against its mobile ad agency, Fetch Media. The $50M grievance alleges mobile ad fraud claiming that Uber’s Cost Per Install (CPI) and Cost Per Action (CPA) campaigns involved click spamming, stacked ads and auto-redirects -- all fraudulent activity aimed at duplicating third party attribution solutions falsely crediting performance networks for driving downloads driven organically by Uber. Uber claims the fraud was uncovered when their campaigns were turned off resulting in no decrease in overall app downloads. Additionally, the litigation alleges that Fetch Media purchased "nonviewable ads", or advertisements displayed on non-existent websites. Read More

Topics: Pepperjam

Publisher Perspective: Jewel

Shana Cavuto on Oct 24, 2017 1:31:22 PM

We work with some of the most successful and influential publishers in affiliate. Our Publisher Perspective series sets out to learn from the best of the best and pick up a few secrets to their success along the way. In this installment, we sit down with the founder of Jewel, Andrew Landau. Read More

Topics: Pepperjam

We Totally Googled This Event

Tara Siegel on Oct 20, 2017 9:55:28 AM

As a premier Google Partner, Pepperjam has the pleasure of working closely with the search giant on thought leadership, strategy, betas and we can now add events to that list. Read More

Topics: Pepperjam

When You Should or Shouldn’t Internationalise Your Affiliate Programme

Derek Freer on Oct 19, 2017 10:34:34 AM

One of the biggest changes in our industry over the past couple of years has been the explosive growth in international activity. We now have more advertisers, affiliates and agencies crossing international borders than ever before - and these numbers will only increase as it gets easier to sell and distribute internationally. Read More

Topics: Pepperjam

Performance Marketing is Now the Tail That Wags the Marketing World’s Dog

Greg Shepard on Oct 13, 2017 11:15:54 AM

Performance marketing is an online strategy where an advertiser (brand, agency, retailer, merchant) pays a third-party marketer (affiliate, publisher, influencer) when a consumer completes a specific action. These actions can include sales, leads, clicks or another predetermined action. Read More

Topics: Pepperjam

2017 Peak Holiday Planning and Insights

Shana Cavuto on Oct 11, 2017 4:09:32 PM

The word ‘peak’ is defined as the maximum point, degree or volume of anything, which makes it the ideal term to use when describing the 12 retail shopping weeks that build up to the main holiday event (and now, more than ever before, beyond that point).  Read More

Topics: Pepperjam