Don’t Be “Annoying”: Turnkey Customized Conversion Optimization with UpSellit Partnership

Marketers need to optimize every possible consumer touchpoint to increase their propensity to convert consumers into customers—and consumers expect these interactions to be personalized.

eMarketer reports that 90% of US digital consumers find generic messaging “annoying”. So much so that 44% would switch to a competitor for a more personalized experience. Yet brands are facing an insurmountable challenge: how to combat the rising cost of customer acquisition, inclusive of reengagement activities, while still ensuring a high-quality, customized consumer experience?

The answer lies in the ability to automate a cross-channel, personalized consumer experience using an outcome-based payment model.

Pepperjam enables marketers to effortlessly implement personalized cross-channel touchpoints with UpSellit, our latest integrated partner. UpSellit is a remarketing and retargeting provider that designs, develops and optimizes personalized conversion experiences for brands. Their award-winning technology enables marketers to automate the traditionally manual task of consumer journey optimization and add value to every site visit. UpSellit’s suite of remarketing and retargeting solutions includes on-site abandonment strategies, lead capture, dynamic promotional messaging, behavior-based recommendations and inventory alerts—all turnkey for Ascend™ brands.

The Ascend™ platform’s simplified UpSellit integration enables brands to:

1. Automate data-driven conversion campaigns with personalized reengagement tactics across the buyer journey on a pay-for-performance model.
2. Support new customer acquisition with email and SMS lead capture.
3. Drive revenue growth using cross-channel touchpoints that recover otherwise lost prospective customers.
4. Create urgency with dynamic remarketing messages such as price fluctuations, low stock alerts, dynamic promos, and behavior-based product recommendations.

With easily-implemented personalization solutions, why not create relevant content that doesn’t “annoy” prospective customers? Our UpSellit integrated partnership enables Ascend™ brands to avoid generic, catchall messaging strategies in favor of a one-to-one experiences with their consumers—no reliance on tech resources necessary.  

To learn more about the launch of our integrated partnership, check out the press release.