Pepperjam Blog

SEO Support: Optimize to Fit Your Customers’ Searches (and Sandals)

Steve Weber on Sep 5, 2017 4:30:39 PM

Historically, agency ecommerce SEO has been about trying to rank well organically for the various phrases that are sought out often (high search volume) and that will convert for your client. The tradeoff is that in previous years, it used to be much easier to rank for these for these high search volume phrases that were higher in the buying process. In 2017, however, Google’s organic algorithms have advanced to relying on machine learning algorithms in order to ensure they are delivering the absolute best result. This advancement in search forces ecommerce SEOs to really strategize for their clients about all of the search opportunities where they truly can achieve the best result. If they don’t, the only result will be a lot of wasted effort and nothing to show for it.  Read More

Topics: Pepperjam, SEO, digital marketing, google

Google’s Mobile-First Search Algorithm is Here! Are You Ready?

Steve Weber on Jan 27, 2017 4:42:12 PM

On January 10th, a simple tweet from Google’s Gary Illyes confirmed the launch of the mobile-first search algorithm updates. In fewer than 140 characters, the way organic search was ranked had changed. As we mentioned in our earlier post, this update is the first of many mobile-first ranking algorithm updates to come. Simply put, if you have not put an emphasis on mobile site optimization yet, now is the time to do it. Read More

Topics: Pepperjam, mobile-first, SEO

7 SEO Slam Dunks for 2017

Steve Weber on Jan 17, 2017 9:00:23 PM

While SEO has changed over the past year, there is one detail that will remain the same in 2017. Google is still in business to deliver the best results whenever someone is looking for them. With that understanding, we can strategize our SEO efforts to create better results than our competitors. Read More

Topics: Pepperjam, CTR, SEO

New Year, New Google Updates for SEO

Steve Weber on Jan 6, 2017 3:01:00 PM

If there is one thing we know about Google, it’s that the new year means a new ranking algorithm. The search engine giant makes updates every year to ensure it’s giving searchers the most accurate results possible. 2017 will include two updates that will impact every website. Read on to find out why these updates are crucial for your SEO strategy and how you can be prepared. Read More

Topics: Pepperjam, mobile-first, SEO