Pepperjam Blog

Bodybuilding.com Finds Success with Influencer Marketing

Erin Killian on Jul 13, 2017 1:40:48 PM

The Set-Up Bodybuilding.com and JEB Commerce were looking to create an influencer campaign to generate new customers for the Bodybuilding.com brand. JEB Commerce, a leading performance marketing agency and Pepperjam Preferred Agency, partnered with top influencer, Menfluential, to create a targeted campaign with one of their most popular and influential YouTube bloggers. Read More

Topics: performance marketing, CTR, Pepperjam Preferred Agency, JEB Commerce

Pepperjam: The New Affiliate Frontier

Laureen Ellison on May 17, 2017 8:30:00 AM

Thriving in our post-eBay world, we’re emerging from three strategic acquisitions to meld the greatest minds in adtech and performance marketing into one innovation powerhouse. The result? A standalone, full-service performance marketing company that’s redefining affiliate and influencer marketing. Read More

Topics: performance marketing, Pepperjam, affiliate marketing

Top Marketing Minds Take the Stage for PepTalks

Gabrielle Costello on May 5, 2017 1:34:38 PM

Here at Pepperjam, we work with the best of the best in performance marketing. At Shoptalk this year, we gathered some of these experts—from Curalate, Dr. Martens, RetailMeNot and more—for our first series of PepTalks. The result? A rare opportunity to hear candidly from industry leaders and walk away with unique insights to apply directly to your business. If you missed it, or want a refresher, now is your chance. Click here for the full videos or check out the highlights below if you need more convincing: Read More

Topics: performance marketing, Pepperjam, PepTalks

How Marketers Can Roll Out the Red Carpet for Hollywood’s Biggest Night

Amy Hahn on Feb 24, 2017 4:15:01 PM

The night Hollywood honors its best and brightest is also a blockbuster time to shine in every marketing channel. We’ve put together a few helpful tips and ideas straight from the best in the biz—our Pepperjam marketing strategy experts. Read More

Topics: performance marketing, Pepperjam, marketing strategy

10 Best Practices for Starting a CRM Match Program

Kristina Simpson on Jan 11, 2017 3:39:00 PM

As a brand, you likely invest a great deal of time in how you develop your message and overall creative, but are you doing enough to be sure you’re reaching the right audience? The ability to target specific groups of consumers has rapidly evolved into what is now as granular as one-to-one communication across digital channels. Read More

Topics: performance marketing, Pepperjam, Partnership, CRM

Keeping It Real in the Age of Fake News

Greg Shepard on Dec 16, 2016 3:54:07 PM

Performance marketing opens up dramatic opportunities for advertisers—but not without potential risk. Gone are the days of “set it and forget it” affiliate practices. As recently highlighted in the news covering Facebook’s fake news problem, some publisher tactics have become ever more deceptive. The message is becoming clear: if you display misleading content, or your content is displayed on a misleading site, you bear some responsibility for that association—both in the eyes of the consumer and the law. Read More

Topics: performance marketing, affiliate program, Pepperjam

The Single Most Important Day That Isn’t in Your Marketing Calendar

Tara Thomas on Dec 15, 2016 4:17:34 PM

It’s the most wonderful time of the year! That time when retailers start planning their marketing strategies for Q1 and beyond. We’re sure that your 2017 marketing calendar will be packed full of gift-giving holiday opportunities. Cyber Monday. Black Friday. National Hug Your Cat Day. Think you’ve got it all covered? Think again. There’s a new holiday on the horizon, and you’ve probably never heard of it. Read More

Topics: performance marketing, Pepperjam, affiliate marketing, Single's Day