Pepperjam Blog

Retailers: Without an App, You’re Only Capturing 30% of Your Ecommerce Revenue

Greg Shepard on Nov 29, 2017 3:35:17 PM

Over the last decade, the annual proclamation could be heard ‘round the ecommerce world: “This is the year of mobile!” Then again, “NO — THIS is the year of mobile!” which, of course, was followed by, “OK now, NOW is the year of mobile!” At some point within the past five years, we actually did arrive at the year of mobile. However, it is the nature of the industry that nothing is ever set in stone. Much like the ever-changing landscape of the internet performance marketing is an ever-changing work in progress. Read More

Topics: affiliate marketing, mobile

Worst Case Scenario: Uber Sues Its Mobile Ad Agency

Greg Shepard on Oct 30, 2017 12:56:03 PM

Uber filed a lawsuit in September against its mobile ad agency, Fetch Media. The $50M grievance alleges mobile ad fraud claiming that Uber’s Cost Per Install (CPI) and Cost Per Action (CPA) campaigns involved click spamming, stacked ads and auto-redirects -- all fraudulent activity aimed at duplicating third party attribution solutions falsely crediting performance networks for driving downloads driven organically by Uber. Uber claims the fraud was uncovered when their campaigns were turned off resulting in no decrease in overall app downloads. Additionally, the litigation alleges that Fetch Media purchased "nonviewable ads", or advertisements displayed on non-existent websites. Read More

Topics: Pepperjam, mobile

Google’s Mobile-First Search Algorithm is Here! Are You Ready?

Steve Weber on Jan 27, 2017 4:42:12 PM

On January 10th, a simple tweet from Google’s Gary Illyes confirmed the launch of the mobile-first search algorithm updates. In fewer than 140 characters, the way organic search was ranked had changed. As we mentioned in our earlier post, this update is the first of many mobile-first ranking algorithm updates to come. Simply put, if you have not put an emphasis on mobile site optimization yet, now is the time to do it. Read More

Topics: Pepperjam, SEO, mobile

New Year, New Google Updates for SEO

Steve Weber on Jan 6, 2017 3:01:00 PM

If there is one thing we know about Google, it’s that the new year means a new ranking algorithm. The search engine giant makes updates every year to ensure it’s giving searchers the most accurate results possible. 2017 will include two updates that will impact every website. Read on to find out why these updates are crucial for your SEO strategy and how you can be prepared. Read More

Topics: Pepperjam, SEO, mobile