Pepperjam Blog

Building a Solid Influencer Affiliate Strategy Ahead of Peak

Maura Smith on Sep 25, 2017 10:50:01 AM

The rise and apparent reign of influencer marketing isn’t a passing fancy. Content, in its most general sense, has yet to be dethroned from its unofficial crowning as king almost 20 years ago. And with 86% of B2C marketers across North America saying they used content marketing as a critical part of their overall marketing strategy (a number up 10% since the previous year according to eMarketer), it’s safe to say that content is here to stay. Read More

Topics: Pepperjam, affiliate marketing, influencer marketing

Adweek Feature: The Rise of the Influencer

Rhiona Sullivan on Jul 25, 2017 3:50:15 PM

The rise of the influencer continues to have a major impact on the performance marketing industry. The effect has yet to be fully realized but we do know one thing; influencers bring an attractive option to many merchants in the space. Read More

Topics: Pepperjam, affiliate marketing, influencer marketing Finds Success with Influencer Marketing

Erin Killian on Jul 13, 2017 1:40:48 PM

The Set-Up and JEB Commerce were looking to create an influencer campaign to generate new customers for the brand. JEB Commerce, a leading performance marketing agency and Pepperjam Preferred Agency, partnered with top influencer, Menfluential, to create a targeted campaign with one of their most popular and influential YouTube bloggers. Read More

Topics: performance marketing, influencer marketing

Celebrating Publisher Day 2016

Michelle Morgan on Aug 2, 2016 11:45:00 AM

In July, Pepperjam hosted Publisher Day at our Headquarters in Wilkes-Barre, Pa., with a record number of publishers and advertisers who helped kick off the occasion. Publisher Day, which our Publisher Development Team have been hosting for years, offers publishers a unique face-to-face chance to present their new and upcoming placement opportunities to both their account managers as well as advertisers on Pepperjam Network.   Read More

Topics: Pepperjam, affiliate marketing, Events, Publisher, influencer marketing