Pepperjam Blog

Great Content Strategies Come in Phases

Tom Frost on Feb 20, 2018 3:28:58 PM

In 1996, Bill Gates wrote an essay entitled “Content is King.” In it, he went on to predict that, “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” More than 20 years later, it’s obvious to see his prediction was correct. And in the digital world, the quality and value of the content you produce can give a brand a competitive advantage over everyone else. Read More

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