Pepperjam Blog

Newly Launched Affiliate Program Helps Large Sneaker Retailer Shatter Goals

Erin Killian on Aug 25, 2017 9:40:54 AM

The Set-Up A large sneaker retailer launched a new affiliate program in the fall of 2016 with Pepperjam Preferred Agency, PartnerCentric. They targeted an aggressive KPI, achieving a percentage of the overall site sales, with each month having a targeted goal to achieve through the remainder of 2016. Read More

Topics: Pepperjam, affiliate marketing, digital marketing, affiliate technology

Some Retailers Were in the Dark on This One: Lessons to Be Learned from the Eclipse

Michael Jones on Aug 21, 2017 2:08:12 PM

Today, Monday, August 21st, literal history will be made in the skies across North America. If you’re lucky enough to be in the “path of totality”, you will see one of the most incredible sights nature can deliver: a total solar eclipse with the moon completely covering the sun and, for the most part, its atmosphere (or its corona). Even if you’re on the fray of the path of totality, you will still witness a jaw-dropping partial eclipse. Read More

Topics: Pepperjam, affiliate marketing, digital marketing, affiliate technology

A Phantastic Lesson in Experiential Marketing

Gary Ackerman on Aug 16, 2017 2:15:30 PM

I was lucky enough to be in NYC on three separate occasions over the last three weeks. Some for work and some for fun. The first was a quick one night road trip with the guys, the second was for business, and the third was with my wife as we had a long weekend without the kids. I live outside of Philly and love to go to NYC, but normally don’t make the two hour drive three times in three weeks. However, as a music junky, I would never pass up the opportunity to see one of my all-time favorite bands who happened to be headlining Madison Square Garden for 13 straight shows. Read More

Topics: Pepperjam, affiliate marketing, digital marketing, affiliate technology

Fall Program Refresh: Stay in Front of the Chaos

Maura Smith on Aug 14, 2017 12:18:59 PM

It’s hard to believe that I’m writing about peak season in the midst of August, but here I am! Pepperjam wants to help make your peak season planning more manageable than it may seem on its face. And it’s time to start taking action now, to ensure that you and your affiliate program are prepared for the busiest season of the year—before it sets in.  Read More

Topics: Pepperjam, affiliate marketing, digital marketing, affiliate technology

Optimizer: Pepperjam Network’s Matchmaking Technology

Katie Manley on Aug 8, 2017 1:41:53 PM

Performance marketing has seen exponential growth in recent years.  eMarketer reports a 13.5% lift in affiliate spending for 2016, which accounts for roughly 7% of total digital ad spend in the US. With the potential to reach $6.82 billion in spend by 2020, it’s no mystery why more social content creators and media companies are looking to get in on the action. And while the breadth of publishers continues to expand, so do new categories and verticals, increased feature opportunities and more monetized content.  Read More

Topics: Pepperjam, affiliate marketing, digital marketing, affiliate technology

Publisher Perspective: TopCashback

Angela Genoble on Aug 4, 2017 9:56:12 AM

We work with some of the most successful and influential publishers in affiliate. Our Publisher Perspective series sets out to learn from the best of the best, and pick up a few secrets to their success along the way. In this installment of Publisher Perspective, we sit down with Mark Walker-Barnett, Head of International Partnerships & Administration at TopCashback. Read More

Topics: Pepperjam, affiliate marketing, partners-resources, Premier Publisher Program

Technology Brings Integrity to the Affiliate Channel

Jamie Birch on Jul 18, 2017 10:43:17 AM

Pepperjam’s Sr. Director, Agency Partner Program, Erin Killian, recently asked JEB Commerce’s Founder and CEO, Jamie Birch, to put pen to paper and give us some straight talk when it came to JEB’s unique perspective on Pepperjam’s technology and the consumer journey, in general. Enjoy the insight! Read More

Topics: affiliate marketing, KPI, Pepperjam Preferred Agency, JEB Commerce

Publisher Perspective: Student Beans

Elizabeth Hoover on Jun 26, 2017 11:13:51 AM

We work with some of the most successful and influential publishers in affiliate. Our Publisher Perspective series sets out to learn from the best of the best, and pick up a few secrets to their success along the way.  Read More

Topics: Pepperjam, affiliate marketing, partners-resources, Premier Publisher Program

Affiliate Marketing: Find Clarity Amidst Global Complexity

Katie Manley on Jun 23, 2017 10:23:54 AM

Economic uncertainty has UK marketers scaling back on their ad spend in a big way. According to Zenith’s recent report, “Advertising Expenditure Forecasts June 2017,” political instability and the looming Brexit are impacting confidence and slowing the region’s average advertising spending growth substantially, from 4.5% in 2016 to 2.2% in 2017, encouraging businesses to button up their bottom line. Read More

Topics: Pepperjam, affiliate marketing, marketing strategy, dynamic attribution