Pepperjam Blog

A Look Ahead: 4 Key Trends to Watch for in 2018

Tara Siegel on Dec 21, 2017 2:50:33 PM

As we prepare to officially sign off to 2017 and throw our arms around 2018 with an equally optimistic bravado, this serves as the perfect opportunity—from one marketer to another—to talk about where some of my attention will focus in the coming weeks and months. And while there are quite a few points that I can expand on, I chose to bucket my top choices into four distinct categories: Artificial Intelligence (AI), Chatbots, Predictive Analytics, and of course, Attribution.  Let’s kick off with probably the most highly anticipated—Artificial Intelligence. Read More

Topics: Pepperjam, 2018, Trends