2020 has proven itself to be unarguably (and unapologetically) a year of epic trials and triumphs. It's certainly been a wild ride for marketers who learned how to navigate palpable uncertainty in real time. And while much of the year was ebb and flow and trial and error, it was also a weighted lesson in both marketer and channel resilience as we saw the affiliate category receiving well-deserved attention from marketers in search of protection amid a notable stormier-than-usual climate.
Yet, the holiday shopping season yields to no person nor circumstance, and key holiday shopping days are officially under way. Some much needed good news comes to marketers via global performance on China’s biggest shopping day of the year, Singles’ Day, which once again, crushed sales records across China’s most popular ecommerce platforms.
For Pepperjam’s part, as each unique holiday shopping day unfolds, new data and insights emerge that can inform both ours and our clients’ and partners‘ holiday strategy and execution plans. Download Pepperjam's Holiday Stats 2020: Singles' Day infographic to take a closer look at 2020’s Singles’ Day performance across Pepperjam’s Ascend™ Affiliate Cloud Platform and compare YoY performance (11/11/19 - 11/11/20).