Publisher Perspective: Mallree

By Ryan Binkley on May 1, 2018

We work with some of the most successful and influential publishers in affiliate. Our Publisher Perspective series sets out to learn from the best of the best and pick up a few secrets to their success along the way.

In this installment, we sit down with Mallree's Affiliate Coordinator, Diana Shim.


Share a little about your company.
Mallree was launched in 2015 as an international rewards/ loyalty publisher in South Korea where our users discover hot products and brands while earning benefits. We offer points, cashback and shipping services as some of our rewards. Mallree was born from our hero service, Malltail (2009), which is a consumer facing parcel forwarder that provides a premium level shipping service. Together, Mallree and Malltail have become the #1 shopping platforms for consumers in Korea to shop internationally.

Please describe a typical day in your office.
Our department is divided into several arms (or teams) that have specific roles that contribute to the overarching mission of our department. So while everyone on our team works very independently, there is also a tremendous amount of collaboration and teamwork that goes into our daily execution.

We plan our day first thing in the morning with an email we call, “Today I Will.” It’s basically a list of our top three priorities for the day that we send out to ourselves and the team. This helps us keep track of what is important for growth rather than constantly being reactive, and allows others to see how their tasks align accomplish common goals.

Then, reporting is completed in the AM to ensure we have clear understanding of where we are from the previous day and where we need to be. We do our best to use our market’s time difference to our advantage.

Lastly, we have a team EOD meeting where we share all the highlights and asks from the day. This gives us a chance to reflect on our priorities, get feedback on any unfinished items, and prepare/plan for the next day.

Other than that, no two days are the same which keeps the flow in our office fresh and exciting!

What types of programs is your team looking to partner with on Pepperjam Network?
Historically, brands that already have customers in the country have been able to do very well when optimizing with us. Although it’s not a requirement, we do our best to manage expectations. There are definitely categories that do very well at the moment like apparel, health supplements and electronics. 

Is there a special meaning behind your company’s name?
Mallree is the marriage of Malltail and Reward. It represents the combination of shopping tools our users leverage when starting their shopping journey; Mallree to discover great brands/products while accumulating rewards and Malltail to provide safe, fast shipping.

What Pepperjam Network technology innovation has had the greatest impact on your team?
Pepperjam’s tracking is one of the industry’s finest. We all know the importance of keeping accurate, up-to-date data. It can be incredibly frustrating when we have conflicting information, but Pepperjam’s system has been very smooth and reliable.

What sets your company apart from others or makes it unique?
By far, our global transportation infrastructure is our strongest leverage. Our logistics subsidiary, Aeroeed, gives us direct relationships with cargo airlines, customs access and final mile delivery to ensure the most premium level of service at ridiculously competitive rates.

What do you attribute your company’s success to on Pepperjam Network?
Pepperjam has connected us with some of the most well-known brands, in our market, for our users. By creating a value based path of communication, we have been able to effectively optimize and create win-win campaigns for our partners and users. 

What is one thing people should know about your company?
We are 100% international. It really doesn’t matter if merchants already provide shipping to APAC or are only focusing on domestic logistics. Mallree and Malltail can deliver value either way. We make it easy to connect with our users and even easier by integrating our Business-as-usual campaign models.

What’s on the roadmap for your company?
While we aren’t quite ready to share the specifics, I can say that we’re very excited at exploring a new category and plan on being very aggressive in developing winning partnerships that help to create tremendous value for our users.    

Three words that best describe your company…go!
Global, Simple, Hungry

Topics:   affiliate marketing Publisher Insights