| Associate, Customer Care | June 14, 2018
We work with some of the most successful and influential publishers in affiliate. Our Publisher Perspective series sets out to learn from the best of the best and pick up a few secrets to their success along the way.
In this installment, we sit down with LUXEads’ Senior Director of Advertiser Sales, Christian Chapa.
Share a little about your company.
Our primary goal as a company is to nurture and expand a captive core audience of permission-based subscribers loyal to our flagship brand, DailyGoodieBox. The business model formed from the vision of delivering well aligned customers to a growing network of reputable advertisers. The average employee of our company has over 15+ years’ work experience in the performance based advertising space. All team members work remotely with offices in San Francisco, New York, Toronto and Queensland, Australia.
Please describe a typical day in your office.
A typical work day begins early. Many of our team members start the day with a physical fitness routine whether it’s an hour-long session with a personal trainer or an early morning surf on the beautiful northeast beaches of Australia. For many of us, maintaining a regimented physical fitness regime contributes positively toward work productivity. This collective team practice has become an integral part of our corporate culture. Given the breadth of experience of our team, we’re able to work autonomously. We make it a common practice to not overburden ourselves with repetitive non-productive work meetings. Each team member has a clearly defined role with the ability to contribute effectively toward the continued growth of the DailyGoodeBox brand. We operate in a highly flexible work environment where new ideas can spontaneously take shape with no red-tape or impediments to turning those ideas into reality.
What types of programs is your team looking to partner with on Pepperjam Network?
We’re seeking primarily “cost per registration” and “cost per action” affiliate programs from legitimate and reputable brands. With “cost per action” programs that require a payment input, we’re mainly interested in free product sample promotions with a low shipping charge and 14-day to 30-day trial promotion. The commission trigger on these campaign structures is a trial activation. We do not perform well with campaigns that pay a commission on an immediate upfront payment. Our goal is to continually associate ourselves with brands that have both a positive well-earned online reputation and are well-received by the broader online community. The most active B2C verticals on DailyGoodieBox include “market research”, “food”, “beverage”, “entertainment”, and “health / medicine”, to name a few.
Can you share a success highlight from your partnership with Pepperjam Network that really stands out to you?
Although we’ve been registered as a publisher with Pepperjam for a little over a month, we have so far been impressed with the simplicity and functionality of the publisher interface. One of our first campaign procurements was a money saving app install program with broad national appeal. Unfortunately, the advertiser paused all publisher sources shortly after our launch as part of a revamp of their affiliate program. Our intention moving forward is to uncover additional campaign opportunities that fit a similar mold so that we may evolve into a highly valued publisher channel on the Pepperjam platform.
What Pepperjam Network technology innovation has had the greatest impact on your team?
The ability to communicate with media buying contacts is seamless. A majority of the campaigns available through Pepperjam Network appear to originate from legitimate well-established advertisers. We look forward to increasing our level of reach and traction with your advertiser network. To summarize, I would say the overall design and functionality of the interface in connecting publishers and advertisers appears better than most other systems we currently use.
What sets your company apart from others or makes it unique?
One of our biggest differentiators as a publisher channel is a less-than 1% advertiser churn rate. Advertiser affiliate programs that perform well within our environment tend to invest long-term in our inventory. The primary objective in the formation of the DailyGoodieBox brand was to make conversion quality the top priority. We did not want to create a media buying channel that churned a large percentage of their monthly advertiser network.
What do you attribute your company’s success to on Pepperjam Network?
Although we’re still in the early stages of our working relationship with Pepperjam, I would have to emphasize our understanding of specific campaign structures that perform best in our environment as a solid benchmark for future and ongoing success. This will only improve as we continue expanding the DailyGoodieBox audience and extending reach into other campaign verticals.
What is one thing people should know about your company?
We operate in a highly transparent and controlled manner with all of our advertiser relationships. When investing in DailyGoodieBox inventory, approved advertisers will know precisely how their campaigns are promoted.
What’s on the roadmap for your company?
Since the beginning of 2018, the DailyGoodieBox audience stood at roughly 600k+ unique members. As of early June 2018 that audience has reached close to 1 million. Our goal is to continue expanding that userbase by preserving our relationship with a captive audience that holds the DailyGoodieBox brand in high regard. We’re also working on expanding advertising units to address host n’ post cost per lead campaigns and other business-to-consumer verticals within our current cost-per-action inventory.
Three words that best describe your company…go!
Resourceful, reliable, trustworthy.