Partner Perspective: Siteplug

We work with some of the most successful and influential publishers in affiliate. Our Publisher Perspective series sets out to learn from the best of the best and pick up a few secrets to their success along the way.

In this installment, we welcome Siteplug Manager, Ad Sales - North America, Karishma Parmar.


Share a little about your company:

Affinity is a global ad tech company that creates user engagement products for branding and performance goals with the sole purpose of enhancing user experience. Affinity has 5 dedicated business units that provide solutions for both sides of the digital advertising industry - advertisers & publishers. Products for Advertisers - Siteplug (Auto-correcting browsing errors), VEVE (Connecting brands with mobile phone manufacturers and browsers) and mCanvas (experiential storytelling for small screens). Products for Publishers - Yield Solutions (custom monetization strategies for display & video) and (Ad operations digital assistant for content publishers).

Please describe a typical day in your office:

A typical day for most organizations has become templatized and we are no different. We get ready each day and only to walk to our workstations at home itself. Some of us also take the comfort of our beds and sofas to get on video calls. We are now in different times, but the show must go on. We focus on three major points in a typical work day:
  1. Constantly on the lookout for new partners we believe can benefit from our proposition. This helps us to be on track with our sales targets.
  2. Find innovative ways/hacks to drive the most value for our committed advertisers & publishers.
  3. Always on the lookout for new ideas, new technologies and trends to keep ourselves updated and become a research engine for our tech teams.

What types of programs is your team looking to partner with on Pepperjam's Ascend?

Advertisers belonging to Ecommerce, Travel, Entertainment, Telecommunication and Financial Services sectors will be able to gain maximum benefit from our offerings.

Can you share a success highlight from your partnership with Pepperjam that really stands out to you?

We have been working with the PepperJam since the past few years. However, we would attribute our in-person meeting earlier this year as a highlight. We got a chance to meet with the team, share our product offerings, discuss prominent insights on how best we can serve your clients. Due to this step, we were able to onboard more brands and are also on track to deliver double the revenue Y-o-Y. Special shout-out to Robin for making that happen! Some of the top brands that we’ve been able to grow substantially include – The Bouqs & Aeropostale.

What Pepperjam Ascend technology innovation has had the greatest impact on your team?

For Siteplug & VEVE, Pepperjam’s Ascend Affiliate Platform is the most relevant technology for us. It has been a great way for us to connect and engage with top advertisers from across industry verticals. The interface is easy to use, and the reporting is on point.

What sets your company apart from others or makes it unique?

Affinity (Siteplug & VEVE) is in the business of meeting performance goals for brands globally. This is possible due to our strategic partnerships with leading phone manufacturers (OEMs), browsers, search engines, several domain parking companies, and various other mobile & desktop applications. Our alliances help us get access to 500mn+ global users especially from rich markets such as North America, Brazil, UK, Germany, Southeast Asia and India.
In addition to the wide & diverse reach, we are able to drive high performance for our brands due to our unique ad formats - SiteDirect, SiteSuggest, Tiles, Notification Ads and Offers Engine.

What do you attribute your company’s success to on Pepperjam's Ascend?

Our unique ad formats along with getting access to Pepperjam’s network of leading advertisers in our top performing verticals (Ecommerce, Travel, Entertainment, Telecommunication and Financial Services ) is the perfect recipe to our success on the platform.

What is one thing people should know about your company?

The one thing I believe is important to know is that we value each client/advertiser. We invest time in every partner to make sure that we not able able to maintain but grow performance over time.

What’s on the roadmap for your company?

In this fast-changing ad tech world, we are doing our bit to enhance the industry and add more value. Research & development has always been our priority, especially to identify attractive and efficient ways for brands to reach consumers without disrupting user experience. Stay tuned with us for new and exciting announcements on this front.

Three words that best describe your company…go!

Performance$ Performance$ Performance$

To learn more about Siteplug, register for their upcoming Pepperjam Partner Perspective webinar here.

Topics:   affiliate marketing partner