Pepperjam Blog

Consumers Are Frustrated with Website Usability. We Have the Fix!

Heather Aeder on Nov 1, 2016 11:45:00 AM

There’s an old adage that says “less is more,” and there’s a reason why it has passed the test of time—it’s usually right on the money. People want to glean the most information with the least amount of hassle. No one wants to travel through a complex maze to get to the other side, and this is true when it comes to website usability and the impact it has on consumer behavior.

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Topics: Pepperjam

To Offer Great Customer Experiences, Marketers Need Analytics

Michael Jones on Oct 11, 2016 11:45:00 AM

Consumers have never had more choices. Purchase paths have never been more complex. And customer expectations have never been so high. So marketers can no longer follow traditional strategies.

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Affiliate Marketing Has Disrupted Mainstream Marketing In A Very Good Way

Greg Shepard on Sep 27, 2016 11:45:00 AM

If you aren’t familiar with affiliate marketing, you might not know that it is a $4.2 billion dollar business set to grow to $6.8 billion by 2020. Or that nearly 7,000 marketers attend a conference called Affiliate Summit twice each year. Or that 80% of advertisers allocate 10% of their marketing budget to affiliate marketing. That last stat comes from a new report conducted by Forrester Consulting entitled Networks Help Drive Affiliate Marketing Into the Mainstream.

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Topics: Pepperjam

Four Tactics to Elevate Your Affiliate Marketing Plans

Pepperjam on Sep 8, 2016 11:45:00 AM

To set your brand up for success, consider these four key tactics to boost your ROI. Being well-versed in each will elevate your affiliate marketing plans and ensure they are your most profitable yet.

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Topics: Pepperjam

Pepperjam Launches New Preferred Agency Partner Program

Erin Killian on Aug 16, 2016 11:45:00 AM

On August 3, building on the excitement of Affiliate Summit East, Pepperjam kicked off its inaugural Preferred Agency Partner Certification event. For the first time, all of our agency partners came together and attended a full day seminar—and left with distinction as a Pepperjam Preferred Agency Partner. Not only is this a special honor for agencies, but it affords them special perks including:

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Topics: Pepperjam

Celebrating Publisher Day 2016

Michelle Morgan on Aug 2, 2016 11:45:00 AM

In July, Pepperjam hosted Publisher Day at our Headquarters in Wilkes-Barre, Pa., with a record number of publishers and advertisers who helped kick off the occasion. Publisher Day, which our Publisher Development Team have been hosting for years, offers publishers a unique face-to-face chance to present their new and upcoming placement opportunities to both their account managers as well as advertisers on Pepperjam Network.
 

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Topics: Pepperjam