Pepperjam Blog

Adweek Feature: The Rise of the Influencer

Rhiona Sullivan on Jul 25, 2017 3:50:15 PM

The rise of the influencer continues to have a major impact on the performance marketing industry. The effect has yet to be fully realized but we do know one thing; influencers bring an attractive option to many merchants in the space. Read More

Instagram Brings Clarity to Audiences on Paid Sponsorships

Tara Siegel on Jul 24, 2017 1:44:59 PM

Big news in the land of Instagram. Bigger news for influencers living in Instagram land. The social media giant recently announced that over the coming weeks, audiences will begin seeing a “paid partnership with” tag on applicable stories and posts. Read More

Topics: performance marketing, Partnership, Instagram

Technology Brings Integrity to the Affiliate Channel

Jamie Birch on Jul 18, 2017 10:43:17 AM

Pepperjam’s Sr. Director, Agency Partner Program, Erin Killian, recently asked JEB Commerce’s Founder and CEO, Jamie Birch, to put pen to paper and give us some straight talk when it came to JEB’s unique perspective on Pepperjam’s technology and the consumer journey, in general. Enjoy the insight! Read More

Topics: affiliate marketing, KPI, Pepperjam Preferred Agency, JEB Commerce Finds Success with Influencer Marketing

Erin Killian on Jul 13, 2017 1:40:48 PM

The Set-Up and JEB Commerce were looking to create an influencer campaign to generate new customers for the brand. JEB Commerce, a leading performance marketing agency and Pepperjam Preferred Agency, partnered with top influencer, Menfluential, to create a targeted campaign with one of their most popular and influential YouTube bloggers. Read More

Topics: performance marketing, CTR, Pepperjam Preferred Agency, JEB Commerce

Publisher Perspective: Student Beans

Elizabeth Hoover on Jun 26, 2017 11:13:51 AM

We work with some of the most successful and influential publishers in affiliate. Our Publisher Perspective series sets out to learn from the best of the best, and pick up a few secrets to their success along the way.  Read More

Topics: Pepperjam, affiliate marketing, partners-resources, Premier Publisher Program

Affiliate Marketing: Find Clarity Amidst Global Complexity

Katie Manley on Jun 23, 2017 10:23:54 AM

Economic uncertainty has UK marketers scaling back on their ad spend in a big way. According to Zenith’s recent report, “Advertising Expenditure Forecasts June 2017,” political instability and the looming Brexit are impacting confidence and slowing the region’s average advertising spending growth substantially, from 4.5% in 2016 to 2.2% in 2017, encouraging businesses to button up their bottom line. Read More

Topics: Pepperjam, affiliate marketing, marketing strategy, dynamic attribution

Keep KPIs at the Center of Your Strategy

Amber Sweeney on Jun 21, 2017 4:33:15 PM

When you think about the term ‘dashboard’, what comes to mind? For many, it’s an association with the dashboard used when driving a car. A driver quickly and frequently checks her dashboard for speed, fuel and direction to ensure a successful journey. Without these indicators, the driver does not have the insight required to get from point A to point B. A dashboard serves the same purpose to your affiliate marketing program. Read More

Topics: Pepperjam, affiliate marketing, KPI

Dynamic Attribution: Identifying the True Point of Influence

Katie Manley on Jun 7, 2017 3:51:46 PM

Content has yet to be dethroned from its unofficial crowning as king nearly two decades ago. Over time, advertisers have gained a better understanding of the importance of content generation, exhibited through their increasing investments in influencer marketing. Affiliate marketing blends the best of both worlds: content-based partnerships and a pay-for-performance model. The combination makes building brand advocacy while driving strong ROI more accessible than ever. Read More

Topics: Pepperjam, content generation, dynamic attribution