Pepperjam Blog

Why Doesn’t Your Influencer Strategy Include Affiliate?

Brianne Schmidt on May 19, 2017 2:07:04 PM

Based on a recent survey we conducted at the Adobe Summit, 26% of marketers say they invest in influencer marketing, but only 4% say they invest in affiliate marketing. Our conclusion: many brands are missing out on significant revenue by not investing in this misunderstood channel. Read More

Topics: Pepperjam, affiliate marketing, Adobe Summit

Pepperjam: The New Affiliate Frontier

Laureen Ellison on May 17, 2017 8:30:00 AM

Thriving in our post-eBay world, we’re emerging from three strategic acquisitions to meld the greatest minds in adtech and performance marketing into one innovation powerhouse. The result? A standalone, full-service performance marketing company that’s redefining affiliate and influencer marketing. Read More

Topics: performance marketing, Pepperjam, affiliate marketing

Passion and Innovation at Affiliate Management Days

Mekdela Maskal on May 9, 2017 2:43:34 PM

Pepperjam works hard to minimize the hassle associated with launching and running an affiliate program. Our clients and partners fuel our passion for building intuitive and efficient products to support their growth. We’ve been all ears listening to the pressures and complexities marketers face while trying to reach their goals, and we’re excited to soon unveil new products based on this direct feedback. Read More

Topics: affiliate program, Pepperjam, Affiliate Management Days

Top Marketing Minds Take the Stage for PepTalks

Gabrielle Costello on May 5, 2017 1:34:38 PM

Here at Pepperjam, we work with the best of the best in performance marketing. At Shoptalk this year, we gathered some of these experts—from Curalate, Dr. Martens, RetailMeNot and more—for our first series of PepTalks. The result? A rare opportunity to hear candidly from industry leaders and walk away with unique insights to apply directly to your business. If you missed it, or want a refresher, now is your chance. Click here for the full videos or check out the highlights below if you need more convincing: Read More

Topics: performance marketing, Pepperjam, PepTalks

Publisher Perspective:

Darin Dolan on Apr 5, 2017 7:16:04 PM

We work with some of the most successful and influential publishers in affiliate. Our new Publisher Perspective series sets out to learn from the best of the best, and pick up a few secrets of their success along the way. Read More

Topics: Pepperjam

New Forrester Report: The Future is Bright for Affiliate Marketing

Maura Smith on Mar 31, 2017 4:27:57 PM

Affiliate marketing has been around since the early days of digital. Yet the channel is often an afterthought in overarching marketing strategy. Why? Historically, affiliate marketing paled in comparison to other channels in terms of spend and revenue share of digital portfolios. Recently, however, this formerly undervalued business has been rising to the occasion and proving its worth. In fact, eMarketer has predicted affiliate marketing spend will hit $6.8 billion in 2020. Read More

Topics: Pepperjam, affiliate marketing