Pepperjam Blog

2017 Peak Holiday Planning and Insights

Shana Cavuto on Oct 11, 2017 4:09:32 PM

The word ‘peak’ is defined as the maximum point, degree or volume of anything, which makes it the ideal term to use when describing the 12 retail shopping weeks that build up to the main holiday event (and now, more than ever before, beyond that point).  Read More

Topics: Pepperjam

As We Move into Overdrive, Remember that People Come First

Dan Nevin on Oct 3, 2017 10:19:27 AM

As we move into unequivocally, the busiest time in our industry, I think it’s important to pause, take a minute and remember what matters most: people and the relationships we have with them. Let’s look at it from an angle we can all relate to. We all have our favorite coffee shop, bakery or bar. We go back to these places for many reasons. Maybe it’s because the staff is quick, friendly and cares enough to remember your name and regular order. Or perhaps it’s because no matter what they’re serving, they serve it up better than anyone else. Read More

Topics: Pepperjam

Keep That Magic Alive!

Michael Jones on Oct 2, 2017 4:03:10 PM

Pepperjam Family, This is one of the most challenging personal communications I have ever had to deliver. After 15 years of dedicating my time, energy, love and passion into this business, it is time for me to hand over the reins as CEO. Read More

Topics: Pepperjam

First Year of Marriage: Five Ways my Career in Affiliate Marketing Prepared Me

Katie Manley on Sep 27, 2017 1:33:21 PM

It seems like just yesterday I was afflicted with the angst of how pepper berries would affect my bouquet and toiling over the impact of chivari chairs—but it wasn’t. It was 365 days ago. In the blink of an eye, my husband and I survived (better yet, thrived) our first year of marriage. Everyone says the first year is the hardest, so I braced myself for mammoth issues hiding around every corner knowing that the universe would be working overtime to tear us apart. Spoiler alert: Never happened. While I could rant about how the year flew by, I’ll instead correlate this experience of preparation with my half-decade career in affiliate marketing. Why? Because I’m a marketer. And this is how we think. Read More

Topics: Pepperjam, affiliate

Building a Solid Influencer Affiliate Strategy Ahead of Peak

Maura Smith on Sep 25, 2017 10:50:01 AM

The rise and apparent reign of influencer marketing isn’t a passing fancy. Content, in its most general sense, has yet to be dethroned from its unofficial crowning as king almost 20 years ago. And with 86% of B2C marketers across North America saying they used content marketing as a critical part of their overall marketing strategy (a number up 10% since the previous year according to eMarketer), it’s safe to say that content is here to stay. Read More

Topics: Pepperjam, affiliate, influencer

Peak Season Forecast? Grab an Umbrella: Consumers are Going to Make It Rain

Ray Terwilliger on Sep 19, 2017 1:54:10 PM

This is actually happening. We’re writing about our 2017 holiday shopping forecast and insights…already. As frightening as that may sound, the reality is that with ecommerce sales rising 17.8% during the 2016 holiday season, and 2017 projections showing a 15.8% increase, finalizing a solid strategy a wee bit earlier this year is a good thing. Besides, consumers are shopping earlier and earlier, so if you want to outpace, you’ll need to be prepared.  Read More

Topics: Pepperjam, digital marketing, Peak Season, Holiday

Observing a Colossal Shift in Ecommerce Organic Search Results

Steve Weber on Sep 18, 2017 4:24:50 PM

The search landscape is changing for ecommerce brands.  We’ve noticed the organic search impact on a recent search result page change and wanted to share our point of view about how brands can use it to their advantage in Q4 2017 and into 2018. Read More

Topics: Pepperjam

Join Us at One (or Many!) Industry Events Through Year’s End!

Tara Siegel on Sep 14, 2017 1:26:52 PM

As we sat down this week to review industry events we will be attending (and in many cases, sponsoring) through year’s end, we were floored by all the places we’ll actually be! This got us thinking that it would be nice to provide an update or loose itinerary to our clients, partners, friends and potential friends in case they were attending the same events or just looking for good ideas on where to go. Hopefully, this can narrow the selections for you, or at the very least, give you an idea of what each event will be like. Read More

Topics: Pepperjam, Events

Mapping Out a Winning Mobile Affiliate Strategy

Maura Smith on Sep 12, 2017 1:15:26 PM

When you’re mapping out your mobile affiliate marketing strategy, there are a few ways you can ensure you get the most from it. Here are some of our tried and true quick tips, tricks and advice for winning the mobile affiliate marketing strategy game. Read More

Topics: Pepperjam