Pepperjam Blog

The Many Benefits of Card-Linked Offers

Greg Shepard on Feb 7, 2017 2:10:33 PM

Omnichannel solutions are not a new topic in the affiliate marketing space, but at least one variety doesn’t get the credit it deserves. While it’s widely known that offers and coupons can greatly increase sales, revenue, average order value and even brand loyalty, it’s less understood that card-linking solutions can be a brainlessly simple way for an advertiser to not only garner all the benefits of traditional couponing, but create a process that is frictionless for all involved.

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Topics: Pepperjam, affiliate marketing, card-linking

PLAs Offer More Than Meets the Eye

Amy Hahn on Feb 2, 2017 1:49:10 PM

The competition for consumers’ attention is tougher than ever. After extensive qualitative research from our in-house usability lab, we found that there’s one attention-grabbing ad format that is perceived differently from the rest: Product Listing Ads (PLA). PLAs are paid ads positioned at the top or side or the Search Engine Results Page that contain an image and product attributes, such as rating stars, promotions, pricing, etc.

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Topics: Pepperjam

Google’s Mobile-First Search Algorithm is Here! Are You Ready?

Steve Weber on Jan 27, 2017 4:42:12 PM

On January 10th, a simple tweet from Google’s Gary Illyes confirmed the launch of the mobile-first search algorithm updates. In fewer than 140 characters, the way organic search was ranked had changed.

As we mentioned in our earlier post, this update is the first of many mobile-first ranking algorithm updates to come. Simply put, if you have not put an emphasis on mobile site optimization yet, now is the time to do it.

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Topics: Pepperjam, mobile-first, SEO

We Brought the Magic to ASW!

Laureen Ellison on Jan 25, 2017 12:09:00 PM

With a little bit of magic and a lot of affiliate marketing know-how, we left a lasting impression on Affiliate Summit West.

This year, we chose to take a bit of a different angle to launch our ASW focused campaign: Who Stole My Revenue? The idea was to illustrate just how easy it is to have revenue swiped out from under marketers’ noses.

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Topics: Pepperjam, affiliate marketing, Affiliate Summit West

Want a smarter mobile campaign? Study the right data.

John Allen on Jan 20, 2017 4:01:28 PM

Consumers love all things mobile, making it a goldmine for marketers. According to eMarketer, not only will nearly 28% of digital and traditional media ad spend shift exclusively to mobile by 2017, but it will be paced by a 78.3% jump in sales via smartphones.

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Topics: Pepperjam, affiliate marketing, digital marketing

7 SEO Slam Dunks for 2017

Steve Weber on Jan 17, 2017 9:00:23 PM

While SEO has changed over the past year, there is one detail that will remain the same in 2017. Google is still in business to deliver the best results whenever someone is looking for them. With that understanding, we can strategize our SEO efforts to create better results than our competitors.

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Topics: Pepperjam, CTR, SEO

10 Best Practices for Starting a CRM Match Program

Kristina Simpson on Jan 11, 2017 3:39:00 PM

As a brand, you likely invest a great deal of time in how you develop your message and overall creative, but are you doing enough to be sure you’re reaching the right audience? The ability to target specific groups of consumers has rapidly evolved into what is now as granular as one-to-one communication across digital channels.

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Topics: performance marketing, Pepperjam, Partnership, CRM

New Year, New Google Updates for SEO

Steve Weber on Jan 6, 2017 3:01:00 PM

If there is one thing we know about Google, it’s that the new year means a new ranking algorithm. The search engine giant makes updates every year to ensure it’s giving searchers the most accurate results possible. 2017 will include two updates that will impact every website. Read on to find out why these updates are crucial for your SEO strategy and how you can be prepared.

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Topics: Pepperjam, mobile-first, SEO

Keeping It Real in the Age of Fake News

Greg Shepard on Dec 16, 2016 3:54:07 PM

Performance marketing opens up dramatic opportunities for advertisers—but not without potential risk. Gone are the days of “set it and forget it” affiliate practices. As recently highlighted in the news covering Facebook’s fake news problem, some publisher tactics have become ever more deceptive. The message is becoming clear: if you display misleading content, or your content is displayed on a misleading site, you bear some responsibility for that association—both in the eyes of the consumer and the law.

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Topics: performance marketing, affiliate program, Pepperjam