Latest eMarketer report spotlights its growth and value for US retailers
Performance marketing was one of the hottest buzz words of 2016. Why is it heating up in 2017? The industry is catching up and demanding greater efficiency and results – whether it’s a click-through from a highly relevant customer or prospect, or a completed view of a video leading to a purchase. In a nutshell, retailers and publishers expect, not just want, more action – and the marketing technology and demands within the advertising ecosystem are mature enough to finally catapult, not just support, stronger performance.