Pepperjam Blog

Leverage the Power of Partnerships to Promote Your Brand

Dan Nevin on Sep 7, 2017 10:29:43 AM

I think just about everyone in this industry can agree: the performance marketing landscape—especially the affiliate channel—has never been more competitive than it is right now. And this competition can lead to saturation which makes marketing your brand downright daunting. But fret not—it doesn’t have to be! This is where Pepperjam’s strategic partnerships come into play to save the proverbial day. Take for example, our partnership with Magento.  Read More

Topics: Pepperjam, Webinar, Partnership, Magento

SEO Support: Optimize to Fit Your Customers’ Searches (and Sandals)

Steve Weber on Sep 5, 2017 4:30:39 PM

Historically, agency ecommerce SEO has been about trying to rank well organically for the various phrases that are sought out often (high search volume) and that will convert for your client. The tradeoff is that in previous years, it used to be much easier to rank for these for these high search volume phrases that were higher in the buying process. In 2017, however, Google’s organic algorithms have advanced to relying on machine learning algorithms in order to ensure they are delivering the absolute best result. This advancement in search forces ecommerce SEOs to really strategize for their clients about all of the search opportunities where they truly can achieve the best result. If they don’t, the only result will be a lot of wasted effort and nothing to show for it.  Read More

Topics: Pepperjam, SEO, digital marketing, google

What’s the Real News Behind the Google-Walmart Partnership?

Michael Jones on Aug 25, 2017 1:16:45 PM

The industry is buzzing with news of a Google-Walmart partnership and the future of voice activated search. However, it’s hard not to reasonably wonder if the real story here is, in fact, about voice activation. Yes, it will boost sales for Google Home, but enough to take anything real away from Amazon’s wildly popular Alexa? Maybe. Yes, some buyers will now get groceries by simply asking their virtual assistant, will this change shopping behavior, and more importantly, will it even matter in a few years? Only time will tell.  Read More

Topics: Pepperjam, affiliate marketing, digital marketing, affiliate technology

Newly Launched Affiliate Program Helps Large Sneaker Retailer Shatter Goals

Erin Killian on Aug 25, 2017 9:40:54 AM

The Set-Up A large sneaker retailer launched a new affiliate program in the fall of 2016 with Pepperjam Preferred Agency, PartnerCentric. They targeted an aggressive KPI, achieving a percentage of the overall site sales, with each month having a targeted goal to achieve through the remainder of 2016. Read More

Topics: Pepperjam, affiliate marketing, digital marketing, affiliate technology

Some Retailers Were in the Dark on This One: Lessons to Be Learned from the Eclipse

Michael Jones on Aug 21, 2017 2:08:12 PM

Today, Monday, August 21st, literal history will be made in the skies across North America. If you’re lucky enough to be in the “path of totality”, you will see one of the most incredible sights nature can deliver: a total solar eclipse with the moon completely covering the sun and, for the most part, its atmosphere (or its corona). Even if you’re on the fray of the path of totality, you will still witness a jaw-dropping partial eclipse. Read More

Topics: Pepperjam, affiliate marketing, digital marketing, affiliate technology

A Phantastic Lesson in Experiential Marketing

Gary Ackerman on Aug 16, 2017 2:15:30 PM

I was lucky enough to be in NYC on three separate occasions over the last three weeks. Some for work and some for fun. The first was a quick one night road trip with the guys, the second was for business, and the third was with my wife as we had a long weekend without the kids. I live outside of Philly and love to go to NYC, but normally don’t make the two hour drive three times in three weeks. However, as a music junky, I would never pass up the opportunity to see one of my all-time favorite bands who happened to be headlining Madison Square Garden for 13 straight shows. Read More

Topics: Pepperjam, affiliate marketing, digital marketing, affiliate technology

Fall Program Refresh: Stay in Front of the Chaos

Maura Smith on Aug 14, 2017 12:18:59 PM

It’s hard to believe that I’m writing about peak season in the midst of August, but here I am! Pepperjam wants to help make your peak season planning more manageable than it may seem on its face. And it’s time to start taking action now, to ensure that you and your affiliate program are prepared for the busiest season of the year—before it sets in.  Read More

Topics: Pepperjam, affiliate marketing, digital marketing, affiliate technology

Optimizer: Pepperjam Network’s Matchmaking Technology

Katie Manley on Aug 8, 2017 1:41:53 PM

Performance marketing has seen exponential growth in recent years.  eMarketer reports a 13.5% lift in affiliate spending for 2016, which accounts for roughly 7% of total digital ad spend in the US. With the potential to reach $6.82 billion in spend by 2020, it’s no mystery why more social content creators and media companies are looking to get in on the action. And while the breadth of publishers continues to expand, so do new categories and verticals, increased feature opportunities and more monetized content.  Read More

Topics: Pepperjam, affiliate marketing, digital marketing, affiliate technology

Publisher Perspective: TopCashback

Angela Genoble on Aug 4, 2017 9:56:12 AM

We work with some of the most successful and influential publishers in affiliate. Our Publisher Perspective series sets out to learn from the best of the best, and pick up a few secrets to their success along the way. In this installment of Publisher Perspective, we sit down with Mark Walker-Barnett, Head of International Partnerships & Administration at TopCashback. Read More

Topics: Pepperjam, affiliate marketing, partners-resources, Premier Publisher Program