Pepperjam Blog

The Single Most Important Day That Isn’t in Your Marketing Calendar

Tara Thomas on Dec 15, 2016 4:17:34 PM

It’s the most wonderful time of the year! That time when retailers start planning their marketing strategies for Q1 and beyond.

We’re sure that your 2017 marketing calendar will be packed full of gift-giving holiday opportunities. Cyber Monday. Black Friday. National Hug Your Cat Day. Think you’ve got it all covered? Think again. There’s a new holiday on the horizon, and you’ve probably never heard of it.

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Pepperjam Links Affiliate Network to Holiday Giving Program; Commissions Benefit St. Jude Children’s Hospital

Megan Neri on Dec 14, 2016 4:29:30 PM

It’s no secret that the 2016 holiday season got off to an early, fast-clicking start. As a matter of fact, Thanksgiving Day online sales alone this year were just shy of $2 billion, according to consumer reports. Closer to home at Pepperjam, we’re proud of our passionate employees who work with our clients to help drive these ecommerce sales. This peak season, however, there’s something more to our story called Pepperjam Cares, Connecting for Good—and it uses our technology in a truly innovative way. 

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Adding the Pepperjam Pixel is a Whole Lot Easier!

Larissa Buch on Dec 13, 2016 11:15:07 AM

As an advertiser, you’ve more than likely placed a pixel onto your site before, and you know just how tedious of a task this can become. Fear not. Pepperjam has some really good news: if you’re using Tealium, Ensighten or Signal container tag management solutions, Pepperjam’s three tracking pixels have been added to these container tag libraries. This means that you will be able to automatically add or update the Pepperjam pixel on your site while eliminating the need for time-consuming manual pixel placement. Winning. 

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Pepperjam Unveils New Premier Publisher Program

Angela Genoble on Dec 8, 2016 9:30:00 AM

While being outstanding is its own reward, a little recognition never hurts! That’s why we’re thrilled to announce our Premier Publisher Program, featuring select publishers who’ve distinguished themselves by exceeding performance standards. All of this while hitting some amazing revenue milestones.  Read More

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Final Countdown—Capitalize on Cyber Weekend Shopping Trends

Heather Aeder on Dec 6, 2016 3:13:39 PM

According to the National Retail Federation, about 154 million shoppers made purchases at either brick and mortar stores or on ecommerce sites over Cyber Weekend. Want a deeper view? Here’s what we saw across our clients’ performance marketing channels over Cyber Weekend, and how you can use our learnings to finish the year with a bang.  Read More

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A Look Into Programmatic Trends

Juan Alvarado on Dec 2, 2016 11:42:00 AM

Pepperjam recently attended AdExchanger’s Programmatic I/O New York 2016 conference. The event was filled with strong content from marketers, agencies and media partners.

There were three key takeaways that will help transform how we buy media in the short-term and long-term:  Read More

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WooCommerce Advertisers Rejoice!

Jesse Hoffmann on Dec 1, 2016 11:53:47 AM

An interesting thing happens when you merge performance marketing and ecommerce: retailers’ lives become easier while their bottom lines are positioned to grow. That’s exactly what happened when Magento and Pepperjam announced their integration and it’s happening once again as Pepperjam welcomes yet another partnership—this time with WooCommerce.   Read More

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Hottest New Year Trend: Performance Marketing

Pepperjam on Nov 23, 2016 2:32:25 PM

Latest eMarketer report spotlights its growth and value for US retailers

Performance marketing was one of the hottest buzz words of 2016. Why is it heating up in 2017? The industry is catching up and demanding greater efficiency and results – whether it’s a click-through from a highly relevant customer or prospect, or a completed view of a video leading to a purchase. In a nutshell, retailers and publishers expect, not just want, more action – and the marketing technology and demands within the advertising ecosystem are mature enough to finally catapult, not just support, stronger performance.  

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Pepperjam Insights Show Holiday E-Commerce Will Surpass NRF Predictions

Heather Aeder on Nov 18, 2016 4:41:50 PM

November marks the start of 2016’s holiday season, and the beginning of what is anticipated to be unprecedented sales growth. The National Retail Federation expects to see holiday sales increase 3.6 percent, with non-store sales increasing as much as 7 to 10 percent. Raising the bar even higher, eMarketer predicts online sales will jump 17.2 percent this year. While these forecasts put holiday spending well beyond the current ten-year average and are the sign of a strong economy, Pepperjam believes the predictions are not ambitious enough.  

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