Pepperjam Blog

Keep KPIs at the Center of Your Strategy

Amber Sweeney on Jun 21, 2017 4:33:15 PM

When you think about the term ‘dashboard’, what comes to mind? For many, it’s an association with the dashboard used when driving a car. A driver quickly and frequently checks her dashboard for speed, fuel and direction to ensure a successful journey. Without these indicators, the driver does not have the insight required to get from point A to point B. A dashboard serves the same purpose to your affiliate marketing program. Read More

Topics: Pepperjam, affiliate marketing, KPI

Dynamic Attribution: Identifying the True Point of Influence

Katie Manley on Jun 7, 2017 3:51:46 PM

Content has yet to be dethroned from its unofficial crowning as king nearly two decades ago. Over time, advertisers have gained a better understanding of the importance of content generation, exhibited through their increasing investments in influencer marketing. Affiliate marketing blends the best of both worlds: content-based partnerships and a pay-for-performance model. The combination makes building brand advocacy while driving strong ROI more accessible than ever. Read More

Topics: Pepperjam, content generation, dynamic attribution

IRCE 2017 – See you in Chicago!

Angie Williams on Jun 5, 2017 5:17:22 PM

Pepperjam is excited to be attending IRCE 2017, June 6-9th in Chicago. As one of the top commerce conferences in the country, this is the perfect opportunity to learn more about how taking advantage of affiliate marketing can help complete your buyer’s journey while driving incremental revenue for your brand. Read More

Topics: Pepperjam, affiliate marketing, IRCE

Stay in Front: A Network Purpose-Built for You

Rhiona Sullivan on May 31, 2017 4:38:03 PM

When developing technology, companies often lack insight into the full user experience of the end product, assuming ease of usability for their clients. The gap between perceived product use and client operation leads to confusion, inefficiencies and lost opportunities on both sides. Read More

Topics: Pepperjam, affiliate marketing

Why Doesn’t Your Influencer Strategy Include Affiliate?

Brianne Schmidt on May 19, 2017 2:07:04 PM

Based on a recent survey we conducted at the Adobe Summit, 26% of marketers say they invest in influencer marketing, but only 4% say they invest in affiliate marketing. Our conclusion: many brands are missing out on significant revenue by not investing in this misunderstood channel. Read More

Topics: Pepperjam, affiliate marketing, Adobe Summit

Pepperjam: The New Affiliate Frontier

Laureen Ellison on May 17, 2017 8:30:00 AM

Thriving in our post-eBay world, we’re emerging from three strategic acquisitions to meld the greatest minds in adtech and performance marketing into one innovation powerhouse. The result? A standalone, full-service performance marketing company that’s redefining affiliate and influencer marketing. Read More

Topics: performance marketing, Pepperjam, affiliate marketing

Passion and Innovation at Affiliate Management Days

Mekdela Maskal on May 9, 2017 2:43:34 PM

Pepperjam works hard to minimize the hassle associated with launching and running an affiliate program. Our clients and partners fuel our passion for building intuitive and efficient products to support their growth. We’ve been all ears listening to the pressures and complexities marketers face while trying to reach their goals, and we’re excited to soon unveil new products based on this direct feedback. Read More

Topics: affiliate program, Pepperjam, Affiliate Management Days

Top Marketing Minds Take the Stage for PepTalks

Gabrielle Costello on May 5, 2017 1:34:38 PM

Here at Pepperjam, we work with the best of the best in performance marketing. At Shoptalk this year, we gathered some of these experts—from Curalate, Dr. Martens, RetailMeNot and more—for our first series of PepTalks. The result? A rare opportunity to hear candidly from industry leaders and walk away with unique insights to apply directly to your business. If you missed it, or want a refresher, now is your chance. Click here for the full videos or check out the highlights below if you need more convincing: Read More

Topics: performance marketing, Pepperjam, PepTalks