Pepperjam Blog

Don’t Lose Sales. Use Coupons.

Greg Shepard on Mar 9, 2017 4:36:38 PM

Everyone agrees that offering coupons is a good thing, right? Many advertisers use coupons because they believe they lead to increased average order value and higher conversion rates. So why aren’t all advertisers using them?

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Topics: Pepperjam

Strengthen your CTRs with Stronger PLAs

Amy Hahn on Mar 1, 2017 3:08:37 PM

If you’ve been following our Product Listing Ad series, you understand why PLAs are so clickable (Spoiler: users don’t perceive them as ads!). Now it’s time to make the most out of your own PLA program. Our in-house User Research team hit the usability lab to figure out what really makes people click.

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Topics: Pepperjam

How Marketers Can Roll Out the Red Carpet for Hollywood’s Biggest Night

Amy Hahn on Feb 24, 2017 4:15:01 PM

The night Hollywood honors its best and brightest is also a blockbuster time to shine in every marketing channel. We’ve put together a few helpful tips and ideas straight from the best in the biz—our Pepperjam marketing strategy experts.

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Topics: Pepperjam

Pepperjam + Oplytic: Mobile App Marketing Made Easy

Larissa Buch on Feb 15, 2017 2:01:54 PM

It’s hard to ignore that mobile commerce is growing at 30% YoY with app revenue accounting for roughly 25% of total mobile revenue. Given industry growth, capturing mobile app events and traffic within affiliate is critical to a successful mobile strategy.

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Topics: Pepperjam

Search Marketers, Read This Before Your Morning Coffee.

Laine Solomon on Feb 10, 2017 4:41:14 PM

After you power up your computer, but before you check your email, there are a few steps that all search marketers can take to start the day off right. And just like your morning cup of coffee, completing these four tasks could really jump-start your productivity.

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Topics: Pepperjam

The Many Benefits of Card-Linked Offers

Greg Shepard on Feb 7, 2017 2:10:33 PM

Omnichannel solutions are not a new topic in the affiliate marketing space, but at least one variety doesn’t get the credit it deserves. While it’s widely known that offers and coupons can greatly increase sales, revenue, average order value and even brand loyalty, it’s less understood that card-linking solutions can be a brainlessly simple way for an advertiser to not only garner all the benefits of traditional couponing, but create a process that is frictionless for all involved.

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Topics: Pepperjam

PLAs Offer More Than Meets the Eye

Amy Hahn on Feb 2, 2017 1:49:10 PM

The competition for consumers’ attention is tougher than ever. After extensive qualitative research from our in-house usability lab, we found that there’s one attention-grabbing ad format that is perceived differently from the rest: Product Listing Ads (PLA). PLAs are paid ads positioned at the top or side or the Search Engine Results Page that contain an image and product attributes, such as rating stars, promotions, pricing, etc.

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Topics: Pepperjam

Google’s Mobile-First Search Algorithm is Here! Are You Ready?

Steve Weber on Jan 27, 2017 4:42:12 PM

On January 10th, a simple tweet from Google’s Gary Illyes confirmed the launch of the mobile-first search algorithm updates. In fewer than 140 characters, the way organic search was ranked had changed.

As we mentioned in our earlier post, this update is the first of many mobile-first ranking algorithm updates to come. Simply put, if you have not put an emphasis on mobile site optimization yet, now is the time to do it.

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Topics: Pepperjam

We Brought the Magic to ASW!

Laureen Ellison on Jan 25, 2017 12:09:00 PM

With a little bit of magic and a lot of affiliate marketing know-how, we left a lasting impression on Affiliate Summit West.

This year, we chose to take a bit of a different angle to launch our ASW focused campaign: Who Stole My Revenue? The idea was to illustrate just how easy it is to have revenue swiped out from under marketers’ noses.

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Topics: Pepperjam