Pepperjam Blog

When You Should or Shouldn’t Internationalise Your Affiliate Programme

Derek Freer on Oct 19, 2017 10:34:34 AM

One of the biggest changes in our industry over the past couple of years has been the explosive growth in international activity. We now have more advertisers, affiliates and agencies crossing international borders than ever before - and these numbers will only increase as it gets easier to sell and distribute internationally. Read More

Topics: Pepperjam

Performance Marketing is Now the Tail That Wags the Marketing World’s Dog

Greg Shepard on Oct 13, 2017 11:15:54 AM

Performance marketing is an online strategy where an advertiser (brand, agency, retailer, merchant) pays a third-party marketer (affiliate, publisher, influencer) when a consumer completes a specific action. These actions can include sales, leads, clicks or another predetermined action. Read More

Topics: Pepperjam

2017 Peak Holiday Planning and Insights

Shana Cavuto on Oct 11, 2017 4:09:32 PM

The word ‘peak’ is defined as the maximum point, degree or volume of anything, which makes it the ideal term to use when describing the 12 retail shopping weeks that build up to the main holiday event (and now, more than ever before, beyond that point).  Read More

Topics: Pepperjam

As We Move into Overdrive, Remember that People Come First

Dan Nevin on Oct 3, 2017 10:19:27 AM

As we move into unequivocally, the busiest time in our industry, I think it’s important to pause, take a minute and remember what matters most: people and the relationships we have with them. Let’s look at it from an angle we can all relate to. We all have our favorite coffee shop, bakery or bar. We go back to these places for many reasons. Maybe it’s because the staff is quick, friendly and cares enough to remember your name and regular order. Or perhaps it’s because no matter what they’re serving, they serve it up better than anyone else. Read More

Topics: Pepperjam

Keep That Magic Alive!

Michael Jones on Oct 2, 2017 4:03:10 PM

Pepperjam Family, This is one of the most challenging personal communications I have ever had to deliver. After 15 years of dedicating my time, energy, love and passion into this business, it is time for me to hand over the reins as CEO. Read More

Topics: Pepperjam

First Year of Marriage: Five Ways my Career in Affiliate Marketing Prepared Me

Katie Manley on Sep 27, 2017 1:33:21 PM

It seems like just yesterday I was afflicted with the angst of how pepper berries would affect my bouquet and toiling over the impact of chivari chairs—but it wasn’t. It was 365 days ago. In the blink of an eye, my husband and I survived (better yet, thrived) our first year of marriage. Everyone says the first year is the hardest, so I braced myself for mammoth issues hiding around every corner knowing that the universe would be working overtime to tear us apart. Spoiler alert: Never happened. While I could rant about how the year flew by, I’ll instead correlate this experience of preparation with my half-decade career in affiliate marketing. Why? Because I’m a marketer. And this is how we think. Read More

Topics: Pepperjam, affiliate

Building a Solid Influencer Affiliate Strategy Ahead of Peak

Maura Smith on Sep 25, 2017 10:50:01 AM

The rise and apparent reign of influencer marketing isn’t a passing fancy. Content, in its most general sense, has yet to be dethroned from its unofficial crowning as king almost 20 years ago. And with 86% of B2C marketers across North America saying they used content marketing as a critical part of their overall marketing strategy (a number up 10% since the previous year according to eMarketer), it’s safe to say that content is here to stay. Read More

Topics: Pepperjam, affiliate, influencer

Peak Season Forecast? Grab an Umbrella: Consumers are Going to Make It Rain

Ray Terwilliger on Sep 19, 2017 1:54:10 PM

This is actually happening. We’re writing about our 2017 holiday shopping forecast and insights…already. As frightening as that may sound, the reality is that with ecommerce sales rising 17.8% during the 2016 holiday season, and 2017 projections showing a 15.8% increase, finalizing a solid strategy a wee bit earlier this year is a good thing. Besides, consumers are shopping earlier and earlier, so if you want to outpace, you’ll need to be prepared.  Read More

Topics: Pepperjam, digital marketing, Peak Season, Holiday

Observing a Colossal Shift in Ecommerce Organic Search Results

Steve Weber on Sep 18, 2017 4:24:50 PM

The search landscape is changing for ecommerce brands.  We’ve noticed the organic search impact on a recent search result page change and wanted to share our point of view about how brands can use it to their advantage in Q4 2017 and into 2018. Read More

Topics: Pepperjam