Today we are announcing that marketing technology and services veterans, Mike Flanagan and Don Gustavson have joined the company as Regional Vice President of Sales, East and Vice President of Agency Development & Strategic Partnerships, respectively. The expansion of our leadership team comes as marketer adoption of its category redefining Ascend™ Affiliate Marketing Lifecycle Technology Platform continues to accelerate.
Flanagan joins the company from Monotype where he served as the VP of Sales. He has a long and distinguished track record of delivering industry leading solutions to marketers and has previously held key sales leadership positions at Rich Relevance and TrueFit. “With the high cost to acquire a customer on Facebook and Google challenging many marketers' ability to scale profitably, the time is now for the affiliate channel to earn its rightful place in the marketing mix. Pepperjam is executing on its commitment to redefine the category and the Ascend™ platform is a unique and powerful suite that should be the centerpiece of every retailers' performance marketing strategy,” said Flanagan. “It’s an exciting time to join the Pepperjam team.”
Gustavson joins the company from Epsilon where he was Vice President and General Manager of Client Services responsible for delivering data driven marketing solutions to a portfolio of leading retailers. At Pepperjam, Gustavson will lead the team responsible for agency partnerships, publisher partnerships, and technology marketing partnerships. “As performance-based marketing models continue to increase their share of spend, Pepperjam is increasing its focus and commitment to our agency partners as they adopt our Ascend™ platform in support of delivering repeatable and demonstrable value to their clients. My team and I will be laser focused on helping our partners deliver on their client commitments,” said Gustavson. “I’m thrilled to be a part of making that happen.”
“2018 was a transformative year for Pepperjam, and executing our ambitious growth strategy depends on continuing to deliver differentiated value to our advertisers, agency and publisher partners. Both Mike and Don have exceptional track records of delivering results and a deep network of relationships that are based on integrity, trust and respect. Attracting talent of this caliber is a testament to the strategy of the company and magnitude of our market opportunity and I am confident their contributions will be significant,” said Matt Gilbert, CEO of Pepperjam.