We’ve been relentlessly focused on innovating the category to provide brands with the operating leverage you need to offset the ever-increasing cost to acquire on Facebook and Google. With today’s release of Ascend™, we have taken a landmark step towards achieving that shared goal. Learn more from today’s press release:
Platform Accelerates Category’s Move Toward Programmatic with Publisher Discovery, Recruitment, Attribution, Payment, and Compliance in a Fully Integrated Suite
Pepperjam, a leading affiliate marketing technology and services solutions provider, today announced the launch of Ascend™, its next generation affiliate marketing lifecycle technology platform. For the first time, a fully integrated and comprehensive affiliate marketing platform is available to performance marketers. With Ascend, performance marketers will have access to category defining discovery, recruitment, attribution, commission, fraud prevention, and payment capabilities through a single stack solution built for the needs of 21st century marketers.
“With Facebook continuing to charge higher fees to access their audience, and Google and Amazon deploying similar pricing leverage, each incremental customer acquisition becomes more expensive and marketers need an alternative. The combination of performance and scale is the only way that marketers will be able to create their own operating leverage,” said Matt Gilbert, Pepperjam CEO. “Ascend was designed to empower marketers to overcome the legacy challenges of the affiliate category, and give them the capabilities required for affiliate to make its critical contribution to the marketing mix.”
“The Ascend platform was built for DTC marketers like us. It automates the historically time-consuming jobs of affiliate marketing and enables us to maximize how we leverage the affiliate channel,” said Loren Simon, Head of Digital at leading direct to consumer brand Everlane.
Ascend helps performance marketers:
- Discover: Publisher identification and recruitment is the engine that drives performance marketing. Ascend automates the historically manual process of leveraging advertiser data to transparently identify and recruit high quality publishers to your white label affiliate program. No longer about access to our network, Ascend’s discovery engine enables marketers to leverage our supply side database to custom curate their own private affiliate networks (PAN).
- Track: Ascend provides complete transparency and comprehensive access to your data. From standardized dashboards to integrated fully custom reporting, Ascend provides actionable insights that will help you identify winning strategies and optimize your program’s performance.
- Pay: Payment options are critical to maximizing your return marketing spend across the customer journey. Customize your commission strategy to align with your attribution model with full dynamic, fractional, first, preferred, and last click capabilities and incorporate affiliate into your overall cross channel efforts. Combined with full publisher payment administration, Ascend delivers comprehensive payment solutions for sophisticated marketers.
- Protect: Program fraud is the single largest threat to your ROAS. Ascend’s compliance is an “always on” monitoring and enforcement solution designed to minimize revenue loss and protect your investment across search, social, domain, code and content.
“Pepperjam is quickly and methodically developing and releasing new technologies like Ascend to help move the industry forward. Leveraging their 20 years in the affiliate marketing category, they have been reborn in the past year and are delivering remarkable improvements and advancements. That said, perhaps most important to us is that they are responsive and consistently deliver great service. We know we can always count on them to support iProspect, and our clients,” said Seth Goroff, National Director of Affiliate Marketing at iProspect.
Ascend will be offered to the market with pricing model flexibility.
Read more about what PerformanceIN had to say about the new Ascend platform.