Influencer Marketing: Everything You Need to Know

By Erin Killian on August 13, 2020

KillianIn uncertain times and beyond, influencer marketing shows no signs of slowing down. In fact, it continues to be one of the biggest top-of-mind questions for brands big, small and everywhere in between trying their hand at influencer marketing to keep pace with an ever-advancing landscape. But all this influencer traction doesn’t mean it’s without its share of confusion and there are still many of these brands who feel lost in a vast sea of both information and misinformation about influencer marketing.

To start, ambiguity exists on the most basic levels as we see in questions surrounding the distinction between influencer marketing and affiliate marketing, as well as what constitutes or even classifies an influencer. Then comes a slew of other need-to-know questions like how many followers do they have, are they a right-fit for my brand, does that even matter when you’re dealing with access to such a large potential audience? The list goes on.

Probably one the most burning questions on every brand’s mind is what does it cost to get the right influencer and will they even want to or be able to work with a brand my size?   

Download Pepperjam’s Quick Guide to Influencer Marketing to help clear up any misconception that may surround your ideas of influencer marketing and get informed and prepared on how to move forward in your quest to work with influencers.