| April 17, 2018
Customer engagement is paramount in today’s advertising landscape. Consumers are plagued with an oversaturation of ads throughout their buyer journey, making the right content at the right time increasingly critical to converting existing customers as well as driving new ones. On-site engagement proved to be a valuable optimization tactic for Mrs. Fields, looking to convert both first-time site visitors and returning customers during seasonal highs and lows. Cybba helped Mrs. Fields use this seasonality to its advantage for higher on-site engagement while increasing overall customer engagement.