As we head straight into the hustle and bustle of holiday shopping season, now is the perfect time to ask yourself if you’re settling for just “good enough” when it comes to your affiliate program. But is maintaining the status quo ever really “good enough”? Any business–in any sector–that thinks “good enough” is going to elevate them and allow them to scale, is making a costly mistake. Yet, the fact remains that many marketers are relying on advertising methods and platforms that work just well enough to keep the business going.
Believing the status quo is good enough for your affiliate program will only serve to keep you trapped in inertia—forever languished to performance marketing mediocrity. And while many marketers realize their existing affiliate network provider isn’t delivering the results they crave, they are under the assumption that this is it…this is as green as the grass gets. In other cases, perhaps they assume that it’s just simply, too hard, too costly, or too risky to move. The truth is that it’s far more effective, easier, and profit-boosting to make a switch to a new affiliate provider.
Often, affiliate strategies have a simple goal—to acquire new customers and drive more revenue more for your business. If you’re only seeing fractional improvement and growth in your affiliate channel year-over-year, you’re missing an opportunity to harness the channel’s potential—and it doesn’t have to be that way. While marketers have valid questions and share common concerns around migrating an affiliate program, these shouldn’t serve as obstacles.
Download our ebook, Migrate Your Affiliate Program in 30 Days or Less and learn about the most common misconceptions marketers have when it comes to migrating an affiliate program.