Shifts in the digital marketing landscape have forced marketers to take a hard look at their reliance on traditional digital marketing channels like search and social. The costs associated with maintaining these channels continue to rise as the profit margin becomes increasingly narrower. And capturing high
lifetime value (LTV) customers isn’t easy—or guaranteed—in these channels. They may capture customers, but it doesn’t mean they’ll create long-term, repeatable business from any of them. Relying solely or
mostly on these digital marketing channels has become unsustainable, forcing the modern marketer to find new tactics to integrate into their overall marketing strategy.
When it comes to developing an innovative marketing strategy, many marketers look to direct-to-consumer (DTC) brands, which have been on the rise in the past few years. The success of DTC brands like Casper or Dollar Shave Club has shown the power of affiliate marketing at work, fueling interest for brands outside of this category. By combining the power of storytelling and relativity, DTC brands can make strong, authentic connections with their core audience—a critical component to the tenants of affiliate marketing.
And this revolution is paying off as DTC brands continue to generate more revenue and create new brand advocates across their target audiences.
Download the e-book, How DTC Brands are Shaping the Future of Affiliate to see how DTC brands are leveraging the “side door” tactic (read: affiliate) to achieve scale and gain the operating leverage needed to subsidize the high-cost to do business in the other digital channels.