As retail marketers continue navigating through the impact of Covid-19 across the globe, Pepperjam continues its dedication to tracking affiliate performance during this time, across all brand verticals. This week, we’re taking a close look at the home and garden vertical, and home and garden experienced substantial gains within the affiliate channel across key KPIs including, traffic, revenue and spend.
Despite reports of muted ecommerce growth in discretionary categories like home and garden persisting, brands on the Ascend™ Affiliate Cloud platform have experienced gains well above the overall ecommerce growth rate for this vertical. The upward revenue trend that home and garden experienced is likely attributable in some part to consumers opting to outfit their homes and home office spaces as they were living under stay-at-home-orders since mid-March.
While home and garden was already experiencing notable YoY revenue growth early in the year when April and May trends accelerated—topping over 65% growth, their KPI performance on the Ascend™ Affiliate Cloud platform shows overall upticks across the board in revenue growth, total commissions, variable commissions and click percentage.
Want to learn more about how home and garden brands are faring on Pepperjam’s Ascend™ Affiliate Cloud platform? Download the Pepperjam Affiliate Marketing Vertical Sales Index featuring the home and garden category today.
