It seems as though every day, we hear more about the value that content brings to a digital marketing mix. And to say the swell in content partner performance in affiliate marketing is a trend, doesn’t even come close to the truth. It’s been a steady rise for content partners—so much so that working with content partners and influencers has become the number one to-do on many CMO’s checklist.
On Pepperjam’s Ascend™ Affiliate Cloud platform, content partners have demonstrated material year-over-year growth throughout 2020—unprecedented performance in an otherwise complicated year that validates the emergence of content partners as key contributors in the affiliate channel. For too long, content creators were hindered from effectively generating meaningful revenue streams from the affiliate channel because of its last-click attribution model and a subsequent overreliance on correlative publisher partner types. With sophisticated commission allocation tools, content publishers can earn credit and compensation for their role in the conversion path that were previously unavailable in the category. Diversified partner makeup—including content—is the here, now and future of affiliate marketing.
Download our ebook, In Affiliate Marketing, Content is King to learn how Pepperjam observed significant growth trends for content partners in 2020, across several key performance indicators (KPIs) that signal an unseating of the long-held coupon and loyalty mainstays.