It’s with great excitement, and anticipation for what’s ahead, that we officially announce the acquisition of Pepperjam by Partnerize, a global leader in partnership automation.
This is an exciting new chapter in the history of our companies that will present immense opportunity for our clients, employees, and the collective new entity. Together, Pepperjam and Partnerize will join forces, establishing the leading global solutions provider for affiliate marketing and partner automation. As a long-standing provider in the partnership category, Partnerize has garnered a best-of-breed reputation in partnership automation. Earlier this year, Partnerize also acquired brand monitoring and compliance provider, BrandVerity.
The combined business will serve more than 1,750 enterprise and mid-market clients worldwide, driving more than $7B in transactions via their relationships with an ecosystem of 750,000+ partners, including 250,000+ influencers. The company services clients in a broad range of industries, including retail/e-commerce, direct-to-consumer, travel, finance, telecom, subscriptions, and gaming.
For the past several years, both Pepperjam and Partnerize have been dedicated to elevating affiliate and partnership to a primary sales channel in the marketing mix and demonstrating that partner marketing deserves a seat at the CMO’s table. By significantly enhancing the scalability and automation of this pay-for-performance channel, the combined business will give marketers additional operating leverage, alleviating reliance on increasingly expensive channels like paid search and social which are usually purchased through pay-for-access models.
Under the new ownership, Pepperjam CEO, Matt Gilbert, will serve as President of Partnerize and report to Partnerize CEO, Mal Cowley.
Learn about the announcement here.