In affiliate marketing, there tends to be two prevailing schools of thought. On one hand, there are marketers who believe that simply having an affiliate program, on its own merit, is enough. They subscribe to a set-it-and-forget-it mentality and methodically move on to the next task. On the other hand, you have marketers who understand the value in having an affiliate program and believe the set-it-and-forget-it mentality doesn’t even come close to ticking the boxes.
They know that there are a multitude of tasks and work necessary to maximize the value the affiliate channel provides to them. However, despite their grasp on affiliate marketing optimization concepts, what they might not know—or ever even contemplated—is the sequence or organization of those tasks as part of a lifecycle—the affiliate marketing lifecycle.
Marketers end up doing the same thing over and over in their affiliate program. They recruit, report, optimize, rinse, recycle, and repeat. There’s nothing wrong with that per se, they’re already doing the tasks necessary for affiliate success, but they’ve simply never thought about them in the organizational sense as being part of a phase within that lifecycle. You may also consider yourself an affiliate expert, but have you ever considered the components of the affiliate marketing lifecycle?
If you’re still wondering what an affiliate lifecycle is, you’ve come to the right place, download the eBook, The Affiliate Marketing Lifecycle Explained and learn how to:
• Identify and engage publisher partners
• Optimize partnerships
• Attribute and pay for performance
• Continually monitor and protect your brand integrity