| May 31, 2017
When developing technology, companies often lack insight into the full user experience of the end product, assuming ease of usability for their clients. The gap between perceived product use and client operation leads to confusion, inefficiencies and lost opportunities on both sides.
At Pepperjam, putting clients and their needs first is the core of our business. That’s why we’re making network and technology enhancements purpose-built for advertisers and publishers based on feedback from our partners. These updates are designed to help you gain insight, increase efficiency and take control.
In the second half of 2016, we conducted an extensive user research study to more deeply understand how advertisers and publishers utilized our network. We went beyond a typical survey, interviewing and observing clients’ real-time work habits within the platform: What tasks mattered most to them? What mattered least? How were they uncovering richer insights? Our goal was to gain insight into areas we needed to improve to offer a richer, easier experience that better aligned with people’s daily tasks.
After hundreds of hours analyzing the feedback, here is what we’ve learned:
- Clients want a solution for optimizing programs and publishers based on custom analytics.
- Our dashboard required updates to reflect the new technology and make strategy execution more actionable.
- We needed a navigation that aligned to daily, repetitive tasks.
With these client desires in mind, we built the new, industry-leading Pepperjam Network allowing our clients to stay in front of their customers, their goals and their days.
Track by metrics that matter to you.
A wider variety of reports that offer real-time data so you can easily identify program optimizations that consistently drive incremental value.
Take action immediately.
A customizable dashboard that displays your strategic goals in a format that allows you to make focused, informed decisions.
Confidently move within the platform to accomplish your tasks.
A dashboard redesign that alleviates wasted time navigating the interface and manual data manipulation.
At Pepperjam, we know the value of your feedback. If you’ve had a chance to use the new platform design, and have some ideas, please do not hesitate to share. We’d love to hear from you!