Despite delivering a 16:1 ROAS and 80% brand adoption, affiliate marketing remains an enigma to marketers.
Watch Pepperjam CMO, Maura Smith, and guest Forrester Principal Analyst, Ryan Skinner, dive into survey results from executive-level marketers that level set the perceptions of affiliate marketing.
In this webinar recording, you'll learn how decision-making marketers view affiliate as a key channel and favored for:
• Customer acquisition
• Revenue generation
• Pricing flexibility (pay-for-performance vs. pay-for-access model as seen in other channels)
Maura brings a dozen years’ experience and performance marketing insight to Pepperjam. As CMO, she oversees the development and execution of marketing and customer strategies. She is committed to empowering and educating marketers on how they can leverage the affiliate channel to both control—and fund—their media spend.
Ryan primarily contributes to Forrester's offerings for B2C marketing professionals. He analyzes how marketers should pivot from campaign and channel focused strategies to content and customer focused ones. In this context, Ryan leads Forrester’s research on content marketing, content strategy, customer engagement, and content intelligence for marketers.