AFFILIATE MARKETING 101

dashed-line2

How do they all work together?

publishers-icon

Pat wants to make some extra money.

“Hm... I blog about hats that I like. Maybe I can make some money while doing that."

pig-icon
publishers-icon

Pat joins an affiliate network.

“I can add links to my blog and get paid for it. Now this is what I’m talking about!”

network-icon
advertisers-icon

Andy wants to get more business.

“Maybe I can get bloggers to promote my products for me.”

lamp-icon
advertisers-icon

Andy joins an affiliate network.

“Now I have an affiliate program and publishers will promote my store for me!”

network-icon
publishers-icon

Pat joins Andy's affiliate program.

“I can join this program & use the affiliate network’s tools to promote it.”

setting-icon
publishers-icon

Pat adds a banner to his blog.

“Now people will see this ad for Andy’s Hat Store and maybe they will shop there.”

monitor-icon
consumers-icon

Sue reads Pat's blog & sees the banner.

“Wow, I love Pat’s blog! Oh, Andy’s Hat Store? I think I will check this store out!”

eye-icon
consumers-icon

Sue clicks the ad & buys a hat.

“This is the cutest hat I have ever seen! I am going to buy it right now.”

arrow-icon
advertisers-icon

Andy sells a hat & Pat gets a commission.

“Thanks to Pat, I sold a hat! Now he will get a percentage of the sale.”

box-icon
publishers-icon

The affiliate network pays Pat.

“Wow! I got a percentage of a sale from Andy’s Hat Store! That is super!”

dollar-icon
dasbed-line3