As a fashion merchant looking into an affiliate platform, you probably have 2 goals: Increasing your brand exposure, and increasing your sales and revenue. Finding the right affiliate network to partner with can be confusing and it can be hard to find the right fit. Here are some tips for what you should be on the lookout for in an affiliate network.
What are the most important and best features on an affiliate network for fashion retailers?
Fashion retailers should find an affiliate network with a variety of fashion and high traffic publishers.
Your publishers are the strong arm of your affiliate program, so you want to make sure you have the potential to partner with fashion specific affiliates, as well as affiliates with high traffic to their site. Some of the biggest fashion publishers include Kaboodle, ShopStyle, Polyvore, and RewardStyle. Some of the biggest publishers sites with the highest traffic include Ebates, Retail Me Not, Shop At Home and Savings.com. PepperJam Exchange has a long standing relationship with all of these top tier affiliates.
Fashion merchants should partner with an affiliate network with data feed capabilities.
Data feed capabilities will ensure that SEC (shopping engine comparison) sites can quickly and easily pull a feed of your products and prices. And shopping engine comparison sites have been known to generate up 40% of affiliate revenue alone for fashion merchants! PepperJam Exchange has reliable data feed technology to ensure your products are put into any shopping engine comparison site who pulls them.
Fashion ecommerce retailers should look for an affiliate network who has experienced account managers on staff.
Your affiliate program manager should have enough experience to be able to cross promote your offers and leverage the most beneficial publisher relationships based on your niche needs. At PepperJam Exchange, our affiliate program managers not only have 10 years of management experience, but have relationships with top publishers and know when and how to promote your offers, and most important, where.
Fashion retailers should partner with an affiliate network who already run programs for top retailers.
Just look at what your competition is up to. Who have they chosen for their affiliate network? Fashion retailers should partner with an affiliate work who has years of experience in affiliate program management as well as showcase a top tier portfolio of great fashion brands. PepperJam Exchange has had the pleasure of working with top names in fashion, such as Anthropologie, Kate Spade, Serena & Lily, Juicy Couture, House of Harlow 1960, and Pink Mascara.
Fashion retailers should team up with an affiliate network that understands that every fashion brand is unique.
An affiliate network needs years of experience custom tailoring affiliate programs to each individual brand that they partner with. Every fashion brand is unique and their needs are all different. PepperJam Exchange is notorious for having a high touch and boutique feel that helps our fashion merchants feel at home and well taken care of.
If you’re a fashion merchant interested in starting or switching your affiliate program to PepperJam Exchange, contact us at sales@pepperjam.com!
Tags: affiliate program, fashion, fashion merchant, retailers
