Pay-Per-Click (PPC) Management by Pepperjam
Pepperjam is an Inc. 500 Company, an honor achieved by the top 500 fastest growing privately-held businesses in the United States.
Pepperjam is the fastest growing and most innovative full-service internet marketing agency in the Nation and has been providing professional search-engine marketing (SEM), search-engine optimization (SEO), affiliate marketing, and online media planning and buying services since 1999.
The Pepperjam Approach to Pay Per Click Management...
FACTOR #1
Quality Score Optimization®
Quality Score Optimization® or QSO is the methodology pioneered by Pepperjam to counter the ever evolving Quality Score Algorithm that Google Adwords, Yahoo Search Marketing and MSN Adcenter are using to determine advertisers Cost-Per-Click ("CPC") and Ad Positioning.
Basically, the Quality Score Algorithms utilized by the major search engines determine exactly how much an advertiser must pay for a given listing along with the relative position of each ad, which ultimately leads to whether or not the advertiser will achieve a successful Return on Investment ("ROI") for their search marketing initiatives.
Think of Quality Score Optimization® as the optimal synergy between the following factors:
- Click-Through-Rate ("CTR")
- Keyword Bid
- Ad Group and Campaign Structure
- Ad Copy
- Landing Page Quality
Pepperjam has developed tools and methodologies aimed at each specific piece of the Quality Score Algorithm puzzle. From bulk ad copy testing and optimal account structure to professional landing page consultation, the Pepperjam QSO Approach is the only way to maximize ROI in the hyper evolving search space.
Don't just take our word for it, allow Pepperjam's proven track record stand as a testament to our constant innovation and superior results.
FACTOR #2
DoubleClick DART Search Technology
In conjunction with our strategic partner, Google DoubleClick, Pepperjam offers the most sophisticated pay per click management and reporting technology available anywhere on the planet.
In addition to the ONLY true Quality Score Optimization® approach to ROI maximization, Pepperjam's PPC management technology provides the following:
- Multi Rule Enabled ROI Based Bidding Automation (24/7)
- Push Technology Campaign Management that will synergize search efforts on Google, Yahoo and MSN
- The most accurate tracking technology available in the search marketplace
- The most robust multi-engine reporting available in the search marketplace
- Nearly full proof click fraud monitoring capabilities on a 24/7 basis
When combined with Pepperjam's Quality Score Optimization® (QSO) services, any advertiser will maximize the interplay between the critical pieces of the search funnel, resulting in a purely optimized approach to search engine marketing.
Following implementation of Pepperjam's technologies, advertisers have an immediate opportunity for significant increase in sales volume coupled with an immediate decrease in cost per acquisition ("CPA").
There is simply no way manage your search engine marketing initiatives better.
For more information about Pepperjam Pay Per Click Management, please contact us at 877-796-5700 or use the form provided above for a Free Online Media Analysis and Proposal.