Pay-Per-Click (PPC) Management Software
For advertisers that are looking for a sophisticated "in-house" search solution, Pepperjam offers clients access to Doubleclick's cutting-edge PPC management software ("DART™") to mange all of their current search engine marketing initiatives while utilizing their own personnel.
Under this offering, Pepperjam will provide support and training for the launch of any advertiser's campaigns on DART™. Once up and running, an advertiser's search campaigns will be aggregated in one dashboard for performance monitoring and management purposes.
An advertiser will be able to manage their Google, Yahoo and MSN accounts in one place, and ALL changes can be pushed out (called "Push Technology") to each search engine on demand. Advertiser's opting to use DART™ will NEVER have to log in to separate search engines again!
Following implementation of DART™ PPC Management Technology, advertisers can expect an immediate increase in Cost-Per-Acquisition ("CPA") targeted sales volume. DART™ will ensure that spend is regulated to high performing keywords or keyword groups, and that an advertiser's global search initiatives are functioning at the highest levels possible throughout the day.
Simply put, DART™ PPC Management Technology will help advertisers squeeze every last dollar out of their current search marketing efforts.
Pepperjam and Doubleclick have partnered to offer small, medium, and large advertisers a fully automated, enterprise-level PPC Management Software.
With self-managed DART™ PPC Management Software, advertisers receive:
24/7 Rule or Portfolio Based ROI Bid Automation
DART™ provides advertisers 24/7 rule or portfolio based bid automation. No longer will you need to log-in to your accounts multiple times per day to check bids. With DART™ you simply specify your return-on-investment (ROI) goals and DART™ technology will do the rest, 24-hours per day, 7-days per week.
Customizable, Aggregated Reporting Technology
DART™ Push Technology allows you to manage all aspects of your search campaigns from one, unique interface. No more logging into multiple accounts, no more needing to memorize multiple passwords and log-in information..with DART™ you'll be able to generate keywords, create compelling ad text, set bid rules and ROI goals, and PUSH that information out to the major search-engines. How is that for advances in technology?
Click-Fraud Monitoring on a Twenty-Four Hour Basis
DART™ provides 24/7 Click Fraud reporting. Never again will you be unprepared when you discover abnormal click activity and Google, Yahoo, or MSN requests documentation. With DART™ Click Fraud Technology you'll be able to automatically identify and systematically document click fraud.