PJX Search

Pay Per Click Management by PepperJam Exchange

What is Pay Per Click (PPC) Advertising?

PPC advertising lets you:

• Target your ads specifically to people who are looking for your products or services.
• Avoid showing your ads to users who aren’t likely to purchase from you.
• Obtain the maximum return on your advertising investment.

PPC is cost-effective for businesses of all sizes.

• You can choose to pay for ad clicks (CPC) or for impressions (CPM).
• Because you can choose your own CPC or CPM amounts, you decide how much you’ll pay each time someone clicks or views your ad.
• There’s no minimum spending limit. In addition, you can set a maximum daily spend.

Finally, PPC ads engage potential customers at precisely the right moment when users are actively searching for information (keywords or content) related to your business.

What can PepperJam Exchange bring to my PPC Advertising efforts?

One of the leaders in the Search Engine Marketing industry, PepperJam Exchange employs a team of experts in Pay per Click Management. Our PPC managers are all certified Google, and Bing advertising professionals and have experience with many second-tier search engines. The PepperJam Exchange PPC team is also proficient with the latest industry technology, including Kenshoo and Google Analytics. There is no one more qualified to manage your PPC campaigns.

Services We Offer:

• A/B Ad Testing
• Keyword Generation
• Landing Page Optimization
• Revenue Tracking
• Quality Score Optimization™
• Weekly/Monthly Reporting
• Automated Trademark Protection

Technology at our Fingertips

PepperJam Exchange has partnered with Kenshoo to bring their industry-leading search management software to any business currently running, or interested in running, pay-per-click campaigns.

Kenshoo provides your business with:

• Keyword Expansion: Harvest, Generate, Profit
• A/B and Multivariate Testing: Never Stop Optimizing
• RealTime Campaigns: Dynamic Merchandising Keeps Your Ads Updated
  • Top 500 Retailer drove 200%+ increase in ROI through RealTime Campaigns
• Profile Objectives: Set Custom Performance Objectives and Alerts to Indentify Areas of Opportunity
• Kenshoo Social: Manage Complex Facebook Ad Campaigns Easily and Profitably
  • Leading apparel manufacturer increased ROI on Facebook campaigns by 71% with Kenshoo Social
• Multiple Conversion Tracking Offers Maximum Insight
• Actionable Attribution Gives Credit Where it is Due
• Bid Management: Flexible and Powerful Hybrid Approach Keeps You in Control
• Optimization Accelerator: Turbocharge Your Campaign with Portfolio Bidding
  • Retailer improved ROI by 45% using Kenshoo’s customized bid policies
• Unique Seasonality Decisioning
  • Financial Services advertiser increased conversions 3x while lowering CPC
• Forecasting: Make Informed Decisions About Where to Invest
• Budget Management: Automatic Adjustments to Meet Budget Guidelines