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As you can see from the above info-graphic on Mobile PPC, (made by PepperJam’s own Leslie Stewart!). The trend of mobile growing is no longer a trend. It is here in full force. The information above proves that we now have one customer, we have customers who are standing in brick and mortar stores shopping from their phones. Maybe their size isn’t available, maybe they don’t want to wait in line, maybe its easier to get an item shipped than to lug it home. The trend of a ‘online’ shopper is gone, we now just have shoppers. And those shoppers have smart phones and know how to use them!  There is no business model who wouldn’t benefit from mobile targeted PPC ads. The classic PPC sending traffic to a website is still important, but a great PPC campaign must include a mobile component to compete. If your current PPC program does not include mobile and tablet targeted ad’s shoot us an email and we will be happy to do a quick evaluation and consultation for you!

Posted by Tara