Behavioral Targeting
Behavioral targeting is among the most effective forms of online advertising and is an integral component of any successful internet marketing campaign. Unlike other forms of online advertising that focus on displaying advertisements via contextual relevance, categorical relevance, run-of-network (RON), or some other delivery mechanism, behavioral marketing technology serves advertisements based on patterns of user behavior.
Behavioral Retargeting - Re-target visitors that leave your website without buying
IT'S A FACT: Most visitors do not convert the first time they arrive at your website. Instead, the potential customer visits your website and then "shops around" at your various competitors prior to making a purchase. In other cases, the visitor left your website because they didn't immediately find what they were looking for.
Who gets the sale?
Behavioral re-targeting technology strategically re-targets your visitors by displaying advertisements when the visitor leaves your website and visits other websites. Not surprisingly, this technique results in very high conversions, especially when the advertisements are strategically served while the consumer is still in the "buy cycle."
Pepperjam's behavioral re-targeting service is unparalleled and includes industry leading serving, tracking, and reporting technology. Pricing is calculated on a CPM or CPC bases.
Click-through rates can be as high as 10% or more, while conversion rates can exceed 5%.
Are you re-targeting your non-converting visitors?
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AND MANY OTHERS!
TAKE YOUR BUSINESS TO THE NEXT LEVEL!
*Please note that Pepperjam welcomes the opportunity to strategically work with advertising agencies and client referral programs. Pepperjam has extensive experience working with advertising agencies and welcomes the opportunity to purchase and manage media for your valued clients.