Action: A sale, lead, or submit following a Pepperjam Network click through
Banner Ad: A digital advertisement used to advertise a merchant’s products or services
Click: Metric that measures the consumers’ reaction to an ad
Click Through: The action of following a link within an advertisement or editorial content to another Web site or another page or frame within the Web site
Commission: Compensation of a flat fee, cost per action (CPA) or percentage-of-sale basis
Confirmation Page: The page displayed after a purchase is completed or a form is submitted
Conversion: When a desired action occurs (IE: sale)
Conversion Rate: The conversion rate is the percentage of visitors who take a desired action. To calculate a conversion rate take the total conversions, divide by the total clicks and multiply 100 (total conversions/clicks x 100).
Cookie: Information stored on a visitor’s computer for remembering preferences or storing tracking information so that merchants know which publisher directed a visitor to their site
Cookie Duration: A set period of time that a cookie will be stored on a visitors’ computer for purposes of tracking return visits
CPA (Cost-per-Action): In CPA campaigns, the merchant only pays for a completed sale typically involving a credit card transaction. Similar to a CPL campaign, once the user completes the desired action, the merchant will pay a flat payout to the publisher who drove the user to the merchant’s site
CPL (Cost-per-Lead): In CPL campaigns, merchants pay for qualified, interested leads— i.e. the contact information of a person interested in the merchant’s product or service. In CPL campaigns, consumers submit only basic contact information; the transaction can be as simple as an email address or as complex as a multi-page membership acquisition program. Once the user’s information is submitted, the merchant pays a commission to the publisher who drove the user to the merchant’s site.
CPM: Cost per Thousand Impressions
CPS (Cost-per-Sale): – The merchant pays a percentage of the sale referred by the publisher
Deep Linking: Linking directly to a page other than the homepage
Domain A computer or group of computers on a network that are administered under the same protocol (IE: www.pepperjamnetwork.com)
EPC (Earnings per Click): Commissions Earned / Number of Clicks. This number is often used to determine and predict profitability. For instance, if you are spending 12 cents to generate a click and your EPC is 20 cents, you are “earning” 8 cents every time you generate a click. Note that EPC is variable and is greatly influenced by the nature and quality of the traffic flowing into and out of your Web site
Gateway Merchant: The type of merchant that does not log all transactions through Pepperjam and instead uses a URL with special parameters (name & value pairs) that enable the Pepperjam tracking tool to log the transactions
Home Page: A website’s main or index page
Impression: How many times a consumer views a creative
Incentivized Traffic: Visitors that receive compensation (incentives) for visiting a site
Landing Page: The page that visitors are directed to after clicking a link, usually a paid link or advertisement. It is targeted at providing that visitor with the promotion, product, or service offered in the link they clicked, and designed to capture information or make a sale
Merchant: A merchant is an online retailer whose products are being promoted by publishers
Performance Based Marketing: When you pay for an action taken by a consumer online. A type of revenue sharing program where a publisher receives a commission/ CPA for generating a lead or sale for a merchant
Publisher: A publisher promotes a merchant’s products to earn a commission for each referred sale
Standard Merchant: The type of merchant that logs all website transactions through Pepperjam. Tracking these transactions can be done from anywhere in the website and does not require a specific “landing page”
Super Affiliate: A publisher that performs extremely well and generates a large percentage of a merchant’s activity
Text Ad: A text-based link used to advertise a merchant’s products or services
Tracking Pixel: An iframe or image (1×1 pixel) used to place tracking information on a visitor’s computer, usually placed on the sale confirmation page
URL: Uniform resource locator; an address or location on the internet (IE: www.pepperjamnetwork.com)
Commonly used Promotional Method Terms:
- Pay-per-click (PPC): paid search
- Search-engine optimization (SEO)
- Email Marketing
- Loyalty
- Niche Content (i.e. content writers / bloggers)
- Coupon / value proposition / discount
- Shopping mall
- Product feed
- Comparison shopping
