I have always been a loyal reader of Revenue Magazine.

For those of you that have never heard of it, Revenue Magazine is the most comprehensive and relevant magazine to the affiliate marketing industry. The writers are experienced professionals that provide insight into everything from what’s hot right now in the affiliate marketing industry to affiliate marketing best practices.

I know I’m not the only one that has read literally every Revenue Magazine from cover to cover…usually without putting it down (it’s that good).

The point of this post is to thank Revenue Magazine for doing an extensive interview with me for the current issue that is on newstands right now.

The interview is titled “Small Town Big Man” and includes pictures of my dog Roxy, as well as footage of the Pepperplex and the Pepperjam Team.

I’d also like to thank Revenue for promoting and providing a brief review of my recently released book: Search-Engine Optimization - Your Visual Blueprint to Effective Internet Marketing!

I can’t find a link to pass on so that you can read the interview online; however, I’ve included a link below so that you can apply for a free subscription.

You can apply for a free subscription to Revenue HERE.

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I typically speak about 25-30 times per year at various shows around (and sometimes outside of) the United States.

However, there is usually a week or two reprieve between each obligation. Since each presentation is unique and takes some significant preparation time (preparation met with opportunity equals success), it’s probably best that most presentations are spread out over the course of weeks, not hours…

Not this time!

I’ve been very busy over the last few days preparing for three separate speaking engagements - all within a 36 hour time period that starts tomorrow morning.

(1) First, I’ll be testifying in front of the Pennsylvania House of Representatives Education Committee at 10:00am. I was asked to testify about the impact a certain economic development initiative (called the Keystone Innovation Zone Program) has had on the tremendous growth of Pepperjam. This speaking opportunity is especially exciting for me since my background prior to and during my law school years was working for a U.S. Congressman and the House Financial Services Committee in Washington, D.C.

(2) After I present to the PA House Education Committee I am off to New York City to present a one-hour speech on the “Future of Affiliate Marketing” at the Electronic Retailer Association (ERA) LIVE Conference. I’m staying at the London with Pepperjam’s VP of Search Ken Mohn, Jr. and Director of Client Relations Trevor Brennan. My presentation is scheduled for 5:15pm so I’m hoping to get into the city with enough time to check in at the London, get a bite to eat, and get over to the ERA conference. After my presentation we are looking forward to networking a bit at the official ERA cocktail hour / party.

(3) Thursday evening I will deliver a speech at the Annual Great Valley Technology Alliance (GVTA) Business Plan Competition. I went to the event last year and there were about 500 people in attendance, including the finalists for the competition. The finalists (1st, 2nd, and 3rd place) split over $125,000 in cash and prizes. Not to bad! I’m particularly excited to be part of this event, especially because I think these are the types of initiatives that really give budding entrepreneurs the opportunity to put their ideas on paper and to formulate a plan of attack in the form of a business plan.

So there it is - three (3) presentations in 36 hours…from Pennsylvania to New York to Pennsylvania. I sort of feel like a politician.

I am really looking forward to Thursday night around 7:00pm when it’s all over, even though I’m excited about being part of each event!

affiliate marketing Electronic Retailing Association ERA LIVE Great Valley Business Plan Competition PA House of Representatives Pennsylvania House of Representatives pepperjam Pepperjam Network pepperjamADS Uncategorizedaffiliate marketing Electronic Retailing Association ERA LIVE Great Valley Business Plan Competition PA House of Representatives Pennsylvania House of Representatives pepperjam Pepperjam Network pepperjamADS Uncategorized

By now you’ve likely heard that Google announced that they intend to sell the search division of Performics. In addition to the proposed sale of the SEM division of Performics Google also announced that 300 employees from parent company DoubleClick will be laid off and that the other 1/2 of Performics (the Affiliate Network) will be integrated into Google.

I’m not entirely sure how Google intends to integrate the Performics Affiliate Marketing business into “existing Google operations,” but it’s my guess that there is major disappointment from many Performics clients who were sold on a “full-service,” “integrated” (i.e. search / affiliate) online marketing service that Performics will no longer be able to deliver.

Some of you will remember that I predicted right after the initial announcement of the Google / DoubleClick acquisition, that Google would likely dissolve or sell Performics.

Aside from the disappointment that is likely being registered by existing Performics clients, another potential outcome from Google’s announcement is that ValueClick (VCLK, parent company of affiliate network Commission Junction) becomes the likely suitor (acquirer) of the SEM division of Performics. In fact, according to ClickZ ValueClick has already expressed an interest in acquiring Performics.

To me it would make sense for VCLK to make this acquisition, especially because (no surprise here) I believe a full-service, integrated approach to online marketing is the most efficent approach - the full-service model is what we’ve pioneered and have been providing to clients at Pepperjam for years. In fact, aside from Performics and without the acquistion of Performics by Commission Junction, Pepperjam is the only other major full-service, integrated online marketing agency with an affiliate network option. I like how this sounds, but knowing CJ as well as I do, this is not likely to last long.

Think about it. In light of the recent fallout between Pepperjam and Commission because we launched a competing affiliate network technology, I don’t think CJ is gonna want Pepperjam to be the only real alternative (i.e. full service model with a network) to Performics. I imagine the stage would be set for some fierce competition between Commission Junction and Pepperjam if indeed ValueClick purchases Performics.

Either way, it’s my guess that Pepperjam stands to benefit significantly from the break-up of Performics since currently we remain the last man standing.

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OFFICIAL PRESS RELEASE:

Pepperjam Network Announces 175 New Affiliate Program Launches in First Quarter 2008

WILKES-BARRE, Pa., April 2, 2008 /PRNewswire/ — Pepperjam, the fastest growing full-service internet marketing agency in the United States, announced today that Pepperjam Network, the company’s much talked about next generation affiliate marketing network launched 175 new affiliate programs during the first quarter of 2008, including New Line Cinema, Sesame Street, LifeLock, BabyPhat, Rocawear, RealtyTrac, Jelly Belly, Teleflora, Video Professor, NetShops, VistaPrint, and Playboy Store, among others.

“We are absolutely thrilled by the overwhelming support we have received for Pepperjam Network from both the advertiser and publisher community. We are being told by advertisers and publishers alike that our proprietary technology is revolutionary and that it has successfully addressed many of the shortcomings of other affiliate networks, including poor communication tools and lack of affiliate transparency. With Pepperjam Network, we empower advertisers with communication tools such as Pepperjam Chat, along with full and unfettered affiliate transparency,” said Kristopher B. Jones, President & CEO of Pepperjam.

“The launch of Pepperjam Network represents a paradigm shift in affiliate marketing. The Big Three Affiliate Networks are being challenged by more innovative and nimble companies such as Pepperjam Network that are able to provide next generation technology along with an unparalleled level of personal attention and service. Pepperjam Network has officially changed the face of affiliate marketing forever and advertisers are jumping aboard quickly because of our advanced tools and high level of customer service,” said Michael Jones, Chief Operating Officer and General Counsel of Pepperjam.

To learn more about becoming a Pepperjam Network advertiser or publisher please visit www.pepperjamnetwork.com

About Pepperjam Network:

Pepperjam Network is a next generation affiliate marketing network that provides advertisers and publishers with industry leading pay-for-performance tracking, reporting, communication, and payment solutions. Pepperjam Network is a division of Pepperjam, a full-service internet marketing agency recognized by Inc. Magazine for the last two consecutive years as one of the fastest growing businesses in the United States. Learn more at www.pepperjamnetwork.com

About Pepperjam:

Pepperjam offers a full range of professional marketing management services in the areas of pay-per-click, search-engine optimization, affiliate marketing, and online media planning and buying. Since 1999 Pepperjam has developed a reputation for being one of the most innovative, aggressive, and effective internet marketing agencies in the business. Learn more at www.pepperjam.com

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We are proud to announce the launch of the foreclosure.com Affiliate Program on Pepperjam Network!

We encourage you to log-in to your affiliate account at www.pepperjamnetwork.com and create banners, text links, and pepperjamADS right away for the foreclosure.com program and the other 200+ programs available on PJN.

HIGHLIGHT: foreclosure.com pays $7 per lead for a FREE TRIAL sign-up. You also get an additional $31 per lead once a free trial turns into a paid subscription.

About the foreclosure.com Affiliate Program:

Foreclosure.com is America’s largest provider of distressed properties, with more than 1.2 million foreclosure, preforeclosure, bankruptcy, FSBO and tax lien listings across the United States located conveniently in one place.

Commissions (Per Lead): $7.00 for Free Trial Sign-up; Additional $31 when a Free Trial turns into a Subscription!
Cookie Duration: 45 days

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We are proud to announce the launch of the Realty Trac Affiliate Program on Pepperjam Network - www.pepperjamnetwork.com

HIGHLIGHTS: Earn $7.00 for a FREE 7-day trial, plus $31.00 if the user purchases our monthly subscription.

About the Realty Trac Affiliate Program:

“RealtyTrac is a subscription-based, one-stop shop for people looking to find a property. With over 650,000 foreclosure properties and over 1,000,000 total properties updated daily, RealtyTrac is the #1 source for up-to-date pre-foreclosure, bank foreclosures, for sale by owner (FSBO), foreclosed homes via auction, new homes and MLS property listings.

Commissions: Earn $7.00 for a free 7-day trial, plus $31.00 if the user purchases our monthly subscription — a total payout of $38.00; or earn $40.00 when a user signs up for the monthly subscription right away.”

Commissions (Per Lead): $7.00 - $40.00 (see above)
Cookie Duration: 45 days
Acceptance Method: Automatic

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We are thrilled to announce the launch of several popular entertainment brands on Pepperjam Network - www.pepperjamnetwork.com.

In addition to our announcement yesterday that Cartoon Network launched an affiliate program on Pepperjam Network, today we announce the launch of New Line Cinema Shop, MGM Store, WB Shop, and WB TV Shop!

Here’s a brief summary of each program:

New Line Cinema Shop - Semi-Pro starring Will Farrell is in theatres now - it’s hilarious - I saw it last Saturday. Why not promote Semi-Pro and dozens of other box office hits such as Lord of the Rings, The Golden Compass, House of Horror, Hairspray, Austin Powers, ELF, and many more, while making up to 10% commission?

MGM Store - With millions upon millions of fans around the world and blockbuster movie titles such as Rocky, Pink Panther, and Stargate, promote MGMstore.com and make up to 10% for every sale you refer!

WB TV Shop - With hit shows like Gilmore Girls, Smallville, Supernatural, the OC, and many more, the WB TV Shop offers your visitors great products from top WB shows. Get up to 10% commission on allyour referrals.

Here are more details for each program:

About New Line Cinema Shop:

“The NewLineShop.com affiliate program gives you the tools to sell jewelry, toys, DVDs, clothing, posters and more from New Line movies like Lord of the Rings, Hairspray, & The Golden Compass! It’s free and easy – sign up for the program, place banners, product images and/or text links on your site and we do everything else.
Here are a few other reasons to join our affiliate program:
• Earn money! We will pay you up to a 10% commission on all sales generated at NewLineShop.com! Generating sales is easy with our great assortment of Collectibles and Gifts for the whole family.
• NewLineShop.com has earned a solid reputation for bringing fun to the whole family. Your site visitors know and trust us which results in increased conversions.
• It’s simple! Apply today and you can be up and running with the latest creative in no time. We update our creative on a regular basis and do our best to give you the support you need to sell our products.
• Monthly Newsletter - access the best offers and promos
• Weekly updated Data Feed

By joining our program, you will work with a 45 day cookie and a commission structure that makes it easy for you to earn large amounts:
7% Less than $250 in monthly sales revenue
8% $251 - $499 in monthly sales revenue
9% $500 - $999 in monthly sales revenue
10% More than $1,000 in monthly sales revenue

Commissions (Percentage of Sales): Up to 10.00%!
Cookie Duration: 45 days

About MGM Store:

“The MGM Shop affiliate program gives you the tools to sell clothing, Toys & Games, Jewelry and more from MGM titles Rocky, Stargate and Pink Panther. It’s free and easy – you sign up for the program then place banners, product images and/or text links on your site and we do everything else.

Here are a few other reasons to join our affiliate program:

• Earn money! We will pay you up to a 10% commission on all sales generated at MGMStore.com! Generating sales is easy with our great assortment of Collectibles and Gifts for the whole family.
• Partner with the best! MGMStore.com has earned a solid reputation for bringing fun to the whole family. Your site visitors know and trust us which results in increased conversions.
• It’s simple! Apply today and you can be up and running with the latest creative in no time. We update our creative on a regular basis and do our best to give you the support you need to sell our products.
• Monthly Newsletter - access the best offers and promos
• Weekly updated Data Feed

By joining our program, you will work with a 45 day cookie and a great commission structure that makes it easy for you to earn large amounts:

7% Less than $250 in monthly sales revenue
8% $251 - $499 in monthly sales revenue
9% $500 - $999 in monthly sales revenue
10% More than $1,000 in monthly sales revenue

Commissions (Percentage of Sale): up to 10.00%!
Cookie Duration: 45 days

About WB Shop Affiliate Program:

“The WBShop.com affiliate program gives you the tools to sell toys, games, clothing, posters and more from your favorite Warner Bros. characters like Tweety & Superman and from your favorite WB movies like Harry Potter. It’s free and easy – you sign up for the program, place banners, product images and/or text links on your site and we do everything else.
A few other reasons to join our affiliate program:
• We will pay you up to a 10% commission on all sales generated at WBShop.com! Generating sales is easy with our great assortment of Collectibles and Gifts for the whole family.
• WBShop.com has earned a solid reputation for bringing fun to the whole family. Your visitors know and trust us which results in increased conversions.
• Apply today and you can be up and running with the latest creative in no time. We update our creative on a regular basis and do our best to give you the support you need to sell our products.
• Monthly Newsletter - access the best offers and promos
• Weekly updated Data Feed

By joining our program, you will work with a 45 day cookie and a great commission structure that makes it easy for you to earn large amounts:
7% Less than $250 in monthly sales revenue
8% $251 - $499 in monthly sales revenue
9% $500 - $999 in monthly sales revenue
10% More than $1,000 in monthly sales revenue”

Commissions (Percentage of Sales): Up to 10.00%!
Cookie Duration: 45 days

About the WB TV Shop:

“The WBTVShop.com affiliate program gives you the tools to sell clothing, DVDs and more from the hit shows Gilmore Girls, One Tree Hill, The O.C., Veronica Mars, Supernatural and Nip/Tuck. It’s free and easy – you sign up for the program then place banners, product images and/or text links on your site and we do everything else.

A few other reasons to join our affiliate program:

• Earn money! We will pay you up to a 10% commission on all sales generated at WBTVShop.com! Generating sales is easy with our great assortment of Collectibles and Gifts for the whole family.
• WBTVShop.com has earned a solid reputation for bringing fun to the whole family. Your site visitors know and trust us which results in increased conversions.
• It’s simple! Apply today and you can be up and running with the latest creative in no time. We update our creative on a regular basis and do our best to give you the support you need to sell our products.
• Monthly Newsletter - access the best offers and promos
• Weekly updated Data Feed

By joining our program, you will work with a 45 day cookie and a great commission structure that makes it easy for you to earn large amounts:
7% Less than $250 in monthly sales revenue
8% $251 - $499 in monthly sales revenue
9% $500 - $999 in monthly sales revenue
10% More than $1,000 in monthly sales revenue”

Commissions (Percentage of Sales): Up to 10.00%!
Cookie Duration: 45 days

If you are not already a member, Join Pepperjam Network Today!

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We are proud to announce the launch of Cartoon Network on Pepperjam Network - www.pepperjamnetwork.com.

About Cartoon Network:

“The Cartoon Network Shop affiliate program gives you the tools to sell gifts and merchandise from programs that air on Cartoon Network. It’s free and easy – you sign up for the program, place banners, product images, text links, and / or pepperjamADS on your site, and we do the rest.”

Commissions (Percentage of Sales): 7.00% and up!
Cookie Duration: 45 days

My Two Cents: The Cartoon Network represents the most popular television station dedicated exclusively to cartoons, including hits such as George of the Jungle, Ben 10, The Mr. Men Show, Chop Socky Chooks, Out of Jimmy’s Head, and many more! As an affiliate you have so may options here to make money promoting popular gifts, apparel, toys, games, and more from Cartoon Network television programming.

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Pepperjam is proud to announce that through a partnership with leading outsourced affiliate program management agency Partercentric, Electric Fireplaces Direct and Mantels Direct have launched affiliate programs on Pepperjam Network.

About Electric Fireplaces Direct:

“ElectricFireplacesDirect.com offers the most extensive selection of high quality electric fireplace mantel packages, wall mount and freestanding fireplaces and electric fireplace inserts you will find. We have a model for every space including products from Classic Flame, Dimplex (Electraflame and Optiflame), and Napoleon. All of our featured electric fireplaces offer terrific value and will look great in your home.”

Commission (Percentage of Sale): 8.00%
Cookie Duration: 45 days

About Mantels Direct:

MantelsDirect.com offers the most extensive selection of high quality fireplace mantels, fireplaces and fireplace accessories you will find. Our experienced team of customer service professionals is available to assist you with measurement, special situations and selection issues.

Commission (Percentage of Sales): 8.00%
Cookie Duration: 45 days

A special thanks goes to Linda Woods and her team at Partnercentric for launching the EFD and MD programs on Pepperjam Network!

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We are proud to announce the launch of the official Playboy Store (everything Playboy) and Bunny Shop (Playboy Fashion & Apparel) on Pepperjam Network - www.pepperjamnetwork.com

Scroll below to learn more about these exciting programs!

About the official Playboy Store:

“PlayboyStore.com is your source for Everything Playboy! It is the official online catalog of Playboy branded products and merchandise such as sexy Playboy Lingerie, Jewelry, Apparel, Accessories, Magazines, DVDs, and much more! PlayboyStore.com also has a Sensual Shop with products that are sure to add spice to any relationship with items for “Her” including Massagers & Lubricants, and items for “Him” including Supplements & Enhancement Products. We also feature items for “Couples” including Bedroom Gear & Massage Oils! Be sure to promote PlayboyStore today, and earn up to 8% commission on all sales.

Playboy does not allow direct linking on any trademark term, or variation. Trademark bidding is encouraged, as long as we, as the official site, remain the number one listing.”

Commissions (Percentage of Sales): 6.00% Sales Greater than $2000: 7.00% * Sales Greater than $4000: 8.00% *
Cookie Duration: 45 days
Acceptance Method: Automatic

About the Bunny Shop:

“ShopTheBunny.com, one of Playboy’s official fashion sites, is a great source for women’s clothing and lingerie. ShopTheBunny.com, also known as The Bunny Shop Catalog, offers a large selection of official Playboy apparel, jewelry, cosmetics, accessories and so much more! Not only is ShopTheBunny.com a great place for women’s fashion, but men can shop here as well. The men’s shop includes apparel, outerwear & accessories. Be sure to promote ShopTheBunny.com today, and earn up to 8% commission on all sales.”

Commission (percentage-of-sale): 6.00% Sales Greater than $2000: 7.00% * Sales Greater than $4000: 8.00%
Cookie Duration: 45 days
Acceptance Type: Automatic

My Two Cents: Speechless. Based on my review of the creatives my guess is that these programs will convert really, really well.

Pepperjam Network is on fire!!!!!!!!!!!!!!!!

Best of luck!

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