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Search-engine and affiliate marketing expert Kris Jones, along with a cast of like-minded Pepperjammers & guest bloggers, offer free internet marketing advice, including buzz marketing and money making tips.

Kris is President & CEO of Pepperjam, a full-service internet marketing agency recognized by Inc. Magazine as one of the fastest growing companies in the United States.

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Archive for the 'Lead of the Week' Category

Dean Karasinski
Meet The Pepperjam Team #32 - John Heil

Friday, August 31st, 2007

Welcome to this weeks edition of Meet The Pepperjam Team. This is our 32nd video and this week we have John Heil. John has been with us for about 6 months and works in our publisher services division. He works diligently to make sure that we are always on top of the affiliate network list. He is managing over 10 networks for us an every one is very successful.

When he is not working himself to death he is spending time with his family or playing Gears Of War for the XBOX 360. You can message him for his gamertag :) Anyway here is John Heil!

Enjoy!


For those of you who don’t know the “rules” behind the Meet the Pepperjam Video Series, here they are:

Every Friday Pepperjam will post a new video interview of a member of our staff - everyone will be included - affiliates managers, executives, search-engine marketing managers, directors, software engineers, assistants, online media buyers, and interns. The person being interviewed won’t know he / she has been chosen until about 30 seconds before the interview - this way you’ll get an unrehearsed, real world look at the employee…hopefully, this will make it interesting and non-corporate, which is what we are known and respected for across the internet marketing industry.

Why are we doing this? Well, I am proud of our team and I think you’ll find them as interesting and intelligent as I do. Also, I’m a student of viral video and the social media space and I want to test the waters as it relates to what corporate america is doing (and not doing) to spread buzz and build next generation work places.

Finally, I just thought it would be cool to put some people in front of a video camera that have never done so before, have a little bit of fun, and see if Pepperjam can spread some additional buzz about why we are the leader in online marketing.

FYI - all videos will also be posted to YouTube. If you think what we are doing is outside-the-box and interesting please blog about it and share the story with the world.

Our previous videos include:

Maura Goodwin
Tara Lou
Dean Karasinski
Kim Noler (dated YouTube founder)
Stephanie Yachim
Roxy (Pepperjam’s English Bulldog)
Kris Jones
Katharine Dempsey
Ken Mohn Jr.
Mandy Foley
Tara DeGiusto
Robyn Martin
Kate Sarnak
Aaron Baker
Michelle Foley
Megan Rogan
Mike Jones
Maggie Oldziejewski
Daehee Park
Leslie Stewart
Trevor Brennan
Brock Siegel
Sarah Hohol
Matt Bradley
Chris Thomas
Nick Jurista
Derek Traver
Amber Sansky
Pepperjam All-Stars (Kris Jones, Mike Jones, Shoemoney, Mediadonis)
Quinn Kavanagh
Jaclyn Francese

Other fun Pepperjam Vids:
“What would you do for a One Year Supply of Energy Drink”
Naked Crazy Man Video
Pepperjam Adds Ping Pong Table to Pepperplex
Roxy with the Tony Robbins Beach Ball

Kris Jones
Google’s Doubleclick Forges Major Partnership with Pepperjam

Thursday, June 7th, 2007

In case you haven’t checked the Business Wire this morning…Doubleclick announced a major technology partnership with Pepperjam.

With the addition of Doubleclick’s unparalleled technology, Pepperjam becomes the most sophisticated and cutting edge full-service internet marketing agency in the world.

This is a significant milestone in the history of Pepperjam’s technology offering and we are honored to be associated with Doubleclick and excited to pass the value of the partnership to our growing client base.

Truth is we’ve been in negotiations with Doubleclick dating back before Google’s (NASDAQ: GOOG) $3.1 Billion acquisition. In addition, we were in private negotiations with numerous other top ad management and technology vendors, including aQuantive (NASDAQ: AQNT), who was recently purchased by Microsoft.

I’ve included the body of the press release below, which was sent out by Doubleclick this morning.

For press inquires please contact Ojas Naik, Vice President, Ogilvy Public Relations Worldwide at 917-406-7159 or ojas.naik@ogilvypr.com.

Doubleclick Partners with Pepperjam

June 07, 2007 09:00 AM Eastern Daylight Time

Pepperjam Selects DoubleClick as Exclusive Ad Management Solution for Its Rapidly Growing Client-Base
Pepperjam Switches from Atlas to DoubleClick DART® Ad Management Integrated Platform for Search, Rich Media and Display

NEW YORK–(BUSINESS WIRE)–DoubleClick Inc., the premier provider of digital marketing technology and services, today announced that Pepperjam, an Inc. 500 company and industry leading full service Internet marketing agency, has selected DoubleClick’s integrated DART® platform to meet the digital marketing needs of Pepperjam and its clients. Pepperjam is a rapidly growing agency that specializes in search-engine marketing, affiliate marketing management and online media buying and planning. The agency serves clients in the fashion, entertainment, education, retail and consumer packaged goods industries, such as The Wharton School of the University of Pennsylvania, 1-800-PetMeds (PETS: NASDAQ), and Sesame Street.

DoubleClick’s integrated DART platform enables Pepperjam to serve display and rich media ads and conduct effective search marketing campaigns while also providing deep analysis and reporting across all digital channels to ensure Pepperjam has a holistic view of campaign results. Through the use of DoubleClick’s DART platform, including DART for Advertisers (DFA), DART Search and DoubleClick Rich Media, Pepperjam collaborates with its clients to seamlessly integrate digital advertising into overall marketing efforts. The integrated solution gives Pepperjam clients the ability to manage all their digital marketing with greater efficiency and flexibility.

“We made the switch to DoubleClick because they offer a fully-integrated ad management platform to seamlessly manage all digital marketing channels,” said Kristopher B. Jones, president and CEO of Pepperjam. “It became a burden to manage multiple products for each marketing channel. DoubleClick instead provides cutting-edge technology and in-depth analysis enabling us to focus on serving our clients.”

“Pepperjam is growing tremendously, adding new clients each week and we are thrilled that they have decided to streamline their ad management with DoubleClick,” said Jason Bigler, vice president of product management at DoubleClick. “The combination of DFA, Search and Rich Media gives Pepperjam a single platform to create world-class advertising campaigns that produce great results and allow Pepperjam to achieve operational excellence.”

DFA provides Pepperjam with a hosted, enterprise-class advertising management and serving solution to help their clients reach their online goals efficiently and effectively. DFA offers sophisticated targeting capabilities, ad serving technology, robust reporting and rich media capabilities. As a highly advanced ad management platform on the market today, DFA allows marketers to centrally manage creative assets, traffic more compelling ads, track results beyond impressions and clicks to understand conversion, improve ROI and branding and automatically optimize creative to improve results.

Pepperjam’s powerful search-engine marketing management solution will rely on the Web-based DART Search, a solution for all aspects of creating and managing search advertising. It is integrated with DFA, so Pepperjam clients get a clear view of results across both display and search advertising, enabling them to boost efficiency, effectiveness and ROI. The Web-based DART Search system is integrated with leading engines so Pepperjam clients have insight into what’s happening from first bid to final report, across multiple search engines. Additionally, DART Search is synchronized with DFA, so Pepperjam clients can gain a clear view of their results.

With DoubleClick Rich Media, Pepperjam can easily collaborate with their agency partners, publishers and advertisers to produce campaigns that garner great results. DoubleClick Rich Media integrates the best of interactive design, ad serving and reporting into a sophisticated integrated rich media offering.

DoubleClick’s world-class service model provides unparalleled support for Pepperjam by giving them direct access to technical account managers and specialists to help ensure campaigns are up and running seamlessly.

About Pepperjam

Pepperjam is an industry leading full-service internet marketing agency offering management services in the areas of search-engine marketing (PPC / SEO), affiliate marketing, and online media planning and buying. Pepperjam is a 2006 Inc. 500 Company (#293) and has been in business since 1999.

Learn more at www.pepperjamsearch.com

About DoubleClick Inc.

DoubleClick is a provider of digital marketing technology and services. The world’s top marketers, publishers and agencies utilize DoubleClick’s expertise in ad serving, rich media, video, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers. Headquartered in New York, and with 17 offices and development hubs and 15 data centers worldwide, the company employs more than 1,200 people and delivers billions of digital communications every day. Learn more at www.doubleclick.com

Rain Maker
Lead of the Week #2

Friday, May 25th, 2007

I take great pleasure every day advising companies to find the perfect solution that would benefit their online efforts and bring the most cost effective value possible. Is there anything better than getting on the phone, listening to the needs of Fortune 500 companies and assisting them with the best available marketing strategy? Nothing comes to mind, unless we are talking about Snowboarding in Vail, Sailing in the Caribbean, or going on long hikes in Northeastern P.A. with my girlfriend Julie.

I take great pride in my ability to give excellent recommendations. I like to give everyone a chance if the little “ROI Light Bulb” Turns on in my head. I just don’t understand where some people come from. This lead is a bit controversial and pepperjam will have nothing to do with taking this advertiser on successful online journey. (Or wherever the hell he is trying to get to.)

From what I understand, this self proclaimed Israeli politician renounces ideological hubris, and argues that only rational means can win the war on terror. Laughs at Jewish and Muslim myths and preconceptions, based on who has historical right to the land. Apparently he or she attacks everyone on the political spectrum, and continues to blame Israel for the prolonged suffering of Palestinians.

Hi, May I ask you have a look at Obadiah Shoher’s book and blog, Samson Blinded: A Machiavellian Perspective on the Middle East Conflict? Google banned our website from its advertising program for “unacceptable content,” and Amazon deleted all reviews. The book, however, is only honest, and the measures suggested are only rational. Shoher is a pen name for veteran politician. He dealt with antiterrorism issues for most of his career. The Samson Blinded dissects honestly the problems accumulated since the Jews returned to Palestine. Advocating political rationalism, it deplores both Jewish and Muslim myths, and argues for efficiency and separating politics from moralism. Please download the book from www.samsonblinded.org/blog Being banned by Google, we depend on links to bring Shoher’s message. May I ask you to link to us? Sure, we’ll be glad to link back. Thank you in advance, AXXX XXXXX.

 

What do you think? Should we link our corporate website to him? :)  

Brock