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Search-engine and affiliate marketing expert Kris Jones, along with a cast of like-minded Pepperjammers & guest bloggers, offer free internet marketing advice, including buzz marketing and money making tips.

Kris is President & CEO of Pepperjam, a full-service internet marketing agency recognized by Inc. Magazine as one of the fastest growing companies in the United States.

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Archive for the 'Electronic Retailing Association' Category

Kris Jones
Three (3) Presentations in 36 Hours

Tuesday, April 29th, 2008

I typically speak about 25-30 times per year at various shows around (and sometimes outside of) the United States.

However, there is usually a week or two reprieve between each obligation. Since each presentation is unique and takes some significant preparation time (preparation met with opportunity equals success), it’s probably best that most presentations are spread out over the course of weeks, not hours…

Not this time!

I’ve been very busy over the last few days preparing for three separate speaking engagements - all within a 36 hour time period that starts tomorrow morning.

PA House of Representatives

(1) First, I’ll be testifying in front of the Pennsylvania House of Representatives Education Committee at 10:00am. I was asked to testify about the impact a certain economic development initiative (called the Keystone Innovation Zone Program) has had on the tremendous growth of Pepperjam. This speaking opportunity is especially exciting for me since my background prior to and during my law school years was working for a U.S. Congressman and the House Financial Services Committee in Washington, D.C.

ERA LIVE

(2) After I present to the PA House Education Committee I am off to New York City to present a one-hour speech on the “Future of Affiliate Marketing” at the Electronic Retailer Association (ERA) LIVE Conference. I’m staying at the London with Pepperjam’s VP of Search Ken Mohn, Jr. and Director of Client Relations Trevor Brennan. My presentation is scheduled for 5:15pm so I’m hoping to get into the city with enough time to check in at the London, get a bite to eat, and get over to the ERA conference. After my presentation we are looking forward to networking a bit at the official ERA cocktail hour / party.

GVTA Business Plan Competition

(3) Thursday evening I will deliver a speech at the Annual Great Valley Technology Alliance (GVTA) Business Plan Competition. I went to the event last year and there were about 500 people in attendance, including the finalists for the competition. The finalists (1st, 2nd, and 3rd place) split over $125,000 in cash and prizes. Not to bad! I’m particularly excited to be part of this event, especially because I think these are the types of initiatives that really give budding entrepreneurs the opportunity to put their ideas on paper and to formulate a plan of attack in the form of a business plan.

So there it is - three (3) presentations in 36 hours…from Pennsylvania to New York to Pennsylvania. I sort of feel like a politician.

I am really looking forward to Thursday night around 7:00pm when it’s all over, even though I’m excited about being part of each event!

Kris Jones
Pepperjam CEO to Speak on “Interactive Affliliate Marketing” panel with Linkshare and Performics Execs at Upcoming ERA – 2007 Annual Conference in Vegas

Tuesday, September 4th, 2007

I will be in Vegas again (it’s gotta be the 10th time this year) from September 30th through October 3rd attending and speaking at the Electronic Retailing Association (ERA) - 2007 Annual Conference.

I will be speaking on an interactive affiliate marketing panel with senior management / executives from Linkshare Corporation and Doubleclick Performics. Learn more HERE.

ERA - Electronic Retailing Association
The Electronic Retailing Association (ERA) is the trade association that represents the leaders of the direct-to-consumer industry—members who maximize revenues through electronic retailing. ERA’s membership consists of the most successful companies around the globe who sell goods and services to direct-to-consumers on TV, online, on radio and through emerging technologies. ERA provides members with relevant, practical and compelling education, outstanding networking opportunities and is defending and supporting the direct-to-consumer industry with cutting edge Government Affairs programs.

If you’d like to learn more about the ERA visit www.retailing.org.

To register for the ERA Annual Convention in Vegas CLICK HERE. Keynote speakers include Donny Deutsch and Arianna Huffington!

The details are as follows:

Tuesday October 2 • 2:00pm - 3:00pm
Venetian, Las Vegas
Pepperjam Performics Linkshare
The interactive Affiliate Marketing discussion will offer sound business strategies for increasing your return on investment through affiliate marketing strategies. Panel experts will provide insights on the compensation methods used, the multi-tier affiliate programs available, and how to attain growth in sales from existing clients and the acquisition of new corporate clients. Whether you are new to affiliate marketing or are looking to revamp your current program – attendees will learn best practices and techniques regarding the value of affiliate shoppers.

Speakers:
Kris Jones, President/CEO, Pepperjam
Chris Henger, VP of Affiliate Marketing, DoubleClick Performics
Brandon Ramos, Director, Member Services, LinkShare Corp.

By the way - I will be attending all events with the infamous Aaron Baker, Pepperjam’s VP of Sales and Marketing. If you are a prospective client and would like to schedule some time to chat please contact Aaron at 570-408-9861.