Hello again pepperjamBLOG readers! It’s me, Kat, director of online media planning and management here at Pepperjam. As one of my several resolutions for 2008 (others include not falling asleep on the couch, going to the gym, and drinking more water), I have challenged myself to become a more active PPJ blogger. Ok let’s not lie – Kris Jones (our CEO) urged my participation – but I’m more than happy to oblige. Media really took off in 2007, transforming the internet space with video, social media, and open source ads. And 2008 is predicted to outpace ‘07 by double digits. According to a TNS Media Intelligence report, Online ad spending is likely to rise 14% this year – making it the only media outlet hitting double digit growth in ‘08 (outpacing TV, Radio, newspaper and outdoor).

So it really begs the question: what is your online marketing strategy for ‘08? Banners, expandables, pre-roll, video, social media, contextual ads, behavioral targeting, retargeting, email? The possibilities on the internet are endless! Why try to hash through all the ins and outs of media yourself? (trust me – it would take a very, very long time…) Let the media buying professionals here at pepperjamMEDIA do it for you. We have the experience, the knowledge and the technology to make any campaign successful. I know, I know - this is sounding a lot like an ad for teamMEDIA isn’t? Well it certainly is not meant to be. Think of it more as a plug for teamMedia….my baby here at Pepperjam. With Media exploding the way it is, can you really blame me for wanting to share all the new types of ad placements and technologies that exist out there? I think not!

Speaking of technology – did any of you read the Media Post Article Monday about DoubleClick’s DFA Spotlight technology?? Well if not, you can find it here. If you recall, pepperjam and DoubleClick partnered up last year to create one of the biggest powerhouses in online marketing. We have used this technology with some of the largest advertisers out there – Nordstrom and Old Spice – and have had tremendous successes with their rich media campaigns. If you are an advertiser with Rich Media ads – you need not look any further for an agency to negotiate media buys on your behalf. Allow pepperjam to place your media buy and utilize DFA’s cutting edge technology to optimize your rich media campaigns. With DFA’s Spotlight tool we will not only be able to calculate how many times your ad was served and clicked on, but we will also be able to measure conversion rates for various actions taken within rich media ads, including rollovers, ad expansions, multiple click-throughs and video plays. Accountability is key – we want our advertisers to be able to create the most effective ad campaigns out there, and with the help of Spotlight, that’s exactly what pepperjamMEDIA can help you do.

So come on… give pepperjamMEDIA a try. You know you want to.

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I will be in Vegas again (it’s gotta be the 10th time this year) from September 30th through October 3rd attending and speaking at the Electronic Retailing Association (ERA) - 2007 Annual Conference.

I will be speaking on an interactive affiliate marketing panel with senior management / executives from Linkshare Corporation and Doubleclick Performics. Learn more HERE.

The Electronic Retailing Association (ERA) is the trade association that represents the leaders of the direct-to-consumer industry—members who maximize revenues through electronic retailing. ERA’s membership consists of the most successful companies around the globe who sell goods and services to direct-to-consumers on TV, online, on radio and through emerging technologies. ERA provides members with relevant, practical and compelling education, outstanding networking opportunities and is defending and supporting the direct-to-consumer industry with cutting edge Government Affairs programs.

If you’d like to learn more about the ERA visit www.retailing.org.

To register for the ERA Annual Convention in Vegas CLICK HERE. Keynote speakers include Donny Deutsch and Arianna Huffington!

The details are as follows:

Tuesday October 2 • 2:00pm - 3:00pm
Venetian, Las Vegas

The interactive Affiliate Marketing discussion will offer sound business strategies for increasing your return on investment through affiliate marketing strategies. Panel experts will provide insights on the compensation methods used, the multi-tier affiliate programs available, and how to attain growth in sales from existing clients and the acquisition of new corporate clients. Whether you are new to affiliate marketing or are looking to revamp your current program – attendees will learn best practices and techniques regarding the value of affiliate shoppers.

Speakers:
Kris Jones, President/CEO, Pepperjam
Chris Henger, VP of Affiliate Marketing, DoubleClick Performics
Brandon Ramos, Director, Member Services, LinkShare Corp.

By the way - I will be attending all events with the infamous Aaron Baker, Pepperjam’s VP of Sales and Marketing. If you are a prospective client and would like to schedule some time to chat please contact Aaron at 570-408-9861.

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We were very pleased with the positive response we’ve received from the media since Doubleclick announced a technology partnership with us last week.

As we build upon Doubleclick’s technology and begin to integrate it more fully with Pepperjam’s Quality Score Optimization (QSO) management technology I expect more exciting news in the coming weeks.

SPECIAL OFFER TO PEPPERJAM BLOG READERS: If you are an SEM, internet marketing agency, or a business owner of any size and would like to test Pepperjam / Doubleclick’s bid management / ROI automation / Ad Serving / Tracking technology please give us a call at 877-796-5700.

Here are links to some of the more notable media coverage we’ve received since Doubleclick made the announcement last week:

Inc.com - Inc. 500 Marketer Partners with DoubleClick

Forbes.com - Pepperjam Selects DoubleClick as Exclusive Ad Management Solution for Its Rapidly Growing Client-Base

Search Engine Watch - Pepperjam Signs Exclusive Deal With DoubleClick

Shoemoney.com - Google And Pepperjam Form Search Engine Marketing Partnership

WebProNews.com - DoubleClick, Pepperjam Partner

DoubleClick.com - PEPPERJAM SELECTS DOUBLECLICK AS EXCLUSIVE AD MANAGEMENT SOLUTION FOR ITS RAPIDLY GROWING CLIENT-BASE

TimesLeader.com - Pepperjam expanding its reach and Another Move up for Pepperjam

DIRECT Magazine - Pepperjam Taps DoubleClick for Ad Serving

ClickZ - Pepperjam selected DoubleClick for online ad management

And over 60 blogs…

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