Hello again pepperjamBLOG readers! It’s me, Kat, director of online media planning and management here at Pepperjam. As one of my several resolutions for 2008 (others include not falling asleep on the couch, going to the gym, and drinking more water), I have challenged myself to become a more active PPJ blogger. Ok let’s not lie – Kris Jones (our CEO) urged my participation – but I’m more than happy to oblige. Media really took off in 2007, transforming the internet space with video, social media, and open source ads. And 2008 is predicted to outpace ‘07 by double digits. According to a TNS Media Intelligence report, Online ad spending is likely to rise 14% this year – making it the only media outlet hitting double digit growth in ‘08 (outpacing TV, Radio, newspaper and outdoor).

So it really begs the question: what is your online marketing strategy for ‘08? Banners, expandables, pre-roll, video, social media, contextual ads, behavioral targeting, retargeting, email? The possibilities on the internet are endless! Why try to hash through all the ins and outs of media yourself? (trust me – it would take a very, very long time…) Let the media buying professionals here at pepperjamMEDIA do it for you. We have the experience, the knowledge and the technology to make any campaign successful. I know, I know - this is sounding a lot like an ad for teamMEDIA isn’t? Well it certainly is not meant to be. Think of it more as a plug for teamMedia….my baby here at Pepperjam. With Media exploding the way it is, can you really blame me for wanting to share all the new types of ad placements and technologies that exist out there? I think not!

Speaking of technology – did any of you read the Media Post Article Monday about DoubleClick’s DFA Spotlight technology?? Well if not, you can find it here. If you recall, pepperjam and DoubleClick partnered up last year to create one of the biggest powerhouses in online marketing. We have used this technology with some of the largest advertisers out there – Nordstrom and Old Spice – and have had tremendous successes with their rich media campaigns. If you are an advertiser with Rich Media ads – you need not look any further for an agency to negotiate media buys on your behalf. Allow pepperjam to place your media buy and utilize DFA’s cutting edge technology to optimize your rich media campaigns. With DFA’s Spotlight tool we will not only be able to calculate how many times your ad was served and clicked on, but we will also be able to measure conversion rates for various actions taken within rich media ads, including rollovers, ad expansions, multiple click-throughs and video plays. Accountability is key – we want our advertisers to be able to create the most effective ad campaigns out there, and with the help of Spotlight, that’s exactly what pepperjamMEDIA can help you do.

So come on… give pepperjamMEDIA a try. You know you want to.

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GOOGLE LAUNCHES FREE BID MANAGEMENT TECHNOLOGY (BETA)

As a leading SEM agency, Pepperjam has the luxury of being one of the first to test Google’s new technologies. We were absolutely stunned (although not entirely surprised) to find out that Google is slowly testing FREE Bid Management Technology within select Google Adwords accounts.

According to the information we have been given so far by Google, here is what the technology will do:

The technology is called Conversion Optimizer - Google claims that its main goal is to help advertisers save time and minimize conversion costs.

According to Google, the Conversion Optimizer lets you specify a maximum cost-per-acquisition (CPA) bid for each ad group. Then, this feature continually adjusts your CPC bids to keep your conversion costs under your maximum CPA bid, showing your ads only when you’re likely to get conversions. By using the Conversion Optimizer, you can save time while minimizing your conversion costs.

I don’t know about you but this sounds a lot like technology that already exists, but for a STEAP, recurring fee. Companies like Atlas One Point (a Microsoft / Aquantive company), Omniture (NASDAQ - OMTR), DoubleClick DART (Pepperjam’s exclusive partner), and Efficient Frontier, among others, offer this kind of technology, usually to agencies and the largest of advertisers. The access fee, per advertiser, can be thousands of dollars per month.

What does this potentially mean for bid management providers like the ones mentioned above? I think is spells serious trouble, especially if Google’s goal (which we assume it is) is to provide the technology for FREE TO ALL GOOGLE ADWORDS ADVERTISERS.

Once Google begins to open up the technology to more and more Adwords advertisers will there even be a need to pay for bid management technology from Atlas and others?

I’ll let you be the judge on that.

What are your thoughts?

In my opinion, this is could completely equalize the playing field for small and large advertisers as it relates to bid management technology access. Smaller advertisers will be able to run their businesses more efficiently and compete on a larger scale based on ROI, instead of advertising budget.

Get more information on the Google Adwords Conversion Optimizer HERE.

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