Hello again pepperjamBLOG readers! It’s me, Kat, director of online media planning and management here at Pepperjam. As one of my several resolutions for 2008 (others include not falling asleep on the couch, going to the gym, and drinking more water), I have challenged myself to become a more active PPJ blogger. Ok let’s not lie – Kris Jones (our CEO) urged my participation – but I’m more than happy to oblige. Media really took off in 2007, transforming the internet space with video, social media, and open source ads. And 2008 is predicted to outpace ‘07 by double digits. According to a TNS Media Intelligence report, Online ad spending is likely to rise 14% this year – making it the only media outlet hitting double digit growth in ‘08 (outpacing TV, Radio, newspaper and outdoor).

So it really begs the question: what is your online marketing strategy for ‘08? Banners, expandables, pre-roll, video, social media, contextual ads, behavioral targeting, retargeting, email? The possibilities on the internet are endless! Why try to hash through all the ins and outs of media yourself? (trust me – it would take a very, very long time…) Let the media buying professionals here at pepperjamMEDIA do it for you. We have the experience, the knowledge and the technology to make any campaign successful. I know, I know - this is sounding a lot like an ad for teamMEDIA isn’t? Well it certainly is not meant to be. Think of it more as a plug for teamMedia….my baby here at Pepperjam. With Media exploding the way it is, can you really blame me for wanting to share all the new types of ad placements and technologies that exist out there? I think not!

Speaking of technology – did any of you read the Media Post Article Monday about DoubleClick’s DFA Spotlight technology?? Well if not, you can find it here. If you recall, pepperjam and DoubleClick partnered up last year to create one of the biggest powerhouses in online marketing. We have used this technology with some of the largest advertisers out there – Nordstrom and Old Spice – and have had tremendous successes with their rich media campaigns. If you are an advertiser with Rich Media ads – you need not look any further for an agency to negotiate media buys on your behalf. Allow pepperjam to place your media buy and utilize DFA’s cutting edge technology to optimize your rich media campaigns. With DFA’s Spotlight tool we will not only be able to calculate how many times your ad was served and clicked on, but we will also be able to measure conversion rates for various actions taken within rich media ads, including rollovers, ad expansions, multiple click-throughs and video plays. Accountability is key – we want our advertisers to be able to create the most effective ad campaigns out there, and with the help of Spotlight, that’s exactly what pepperjamMEDIA can help you do.

So come on… give pepperjamMEDIA a try. You know you want to.

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We have a small Army of Pepperjammers that will be at Ad-Tech next week.

Check us out in the Exhibit Hall on either Monday or Tuesday.

Pepperjam is also a co-sponsor of the official Ad-Tech party - “the Money Makers Party” - on Monday night at NYC’s hottest nightclub - PACHA. Other sponsors include Jamster, Zanox, XY7, and Grey Goose Vodka. The party features several celebrity guests, including the notorious rapping legend - Rob Base - who will sing “It Takes Two” and “Joy and Pain.”

CLICK HERE to learn more about the party.

Please e-mail (UPDATE - All of our tickets are SOLD OUT) to be added to the exclusive Pepperjam VIP guest list - get added to our list and avoid lines at the front door and get special access to our VIP room.

See you at Ad-Tech!!!

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Internet Marketing and Google Adsense Expert Joel Comm is in final production of an Apprentice-like Reality Show called - Next Internet Millionaire. Joel is a New York Times best-selling author (Adsense Code), internet guru, and international speaker.

While I’ve spoken at various conferences with Joel over the years it was only recently during Affiliate Summit - Miami that Joel and I had lunch and discussed some of our latest projects.

Joel asked me if I would fly to Loveland, Colorado and shoot an episode of Next Internet Millionaire - his latest venture. Since the production of the show is still underway I’m not at liberty to give specifics about my appearance, although I will say that it was a combo co-host / guest appearance and that it was one of the coolest experiences of my internet marketing life!

The Next Internet Millionaire is the first reality TV show that will be broadcast entirely over the web.

Similar in theme to other reality shows like American Idol and America’s Got Talent there was a multi-week open audition where thousands of contestants submitted videos, which were posted on YouTube for the world to see, about why they thought they should be the next internet millionaire, win $25K cash, and a multi-million dollar marketing partnership with Joel Comm.

After receiving thousands of videos, Joel cut the contestants down to the top 50 and then chose 12 finalists that were flown to Colorado for taping.

During each show, much like Survivor and the Apprentice, contestants compete in various tasks (again, I’m not yet allowed to say much here). However, the show also includes a really brilliant educational component where Joel flies in leading internet marketing experts from around the world to share insights on how to make millions of dollars online. In short, the show is like Apprentice with a hint of Survivor with the goal of finding (or creating) the Next Internet Millionaire.

When I arrived in Colorado I was amazed to find out that Next Internet Millionaire is being taped in an amazing 50,000 square foot warehouse / production studio - honestly, the venue felt like I was on a Hollywood set with multiple cameras shooting in every direction at all times.

For now I’ll say that I’m expecting to be on show seven (7) - this was the last week of production and the first show of the Next Internet Millionaire series will air LIVE around the middle of August 2007 - to learn more visit nextinternetmillionaire.com.

Stay tuned for more info!

Make sure to tune in to the show starting in mid August!

Here is a Preview of The Next Internet Millionaire (crank up the sound):

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Aaron Baker (VP of Sales & Marketing), Ken Mohn, Jr. (VP of Search) and I (President & CEO) will be headed to Washington, D.C. on Sunday for eTail 2007.

eTail brings together more than 1,000 executives to discuss and debate industry perspectives and best practices relating to the online retailing channel.

Other than the fact that we are exhibiting and sponsoring the search-engine marketing portion of the event (called “Search Day“) the coolest part of the trip is that I will be speaking on a roundtable with the CEO (Spencer Chesman) of long-time Pepperjam client, igourmet.com.

To learn more about eTail visit - http://www.wbresearch.com/etail/index.asp

See you there!

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Forbes.com broke a story today entitled, “Click Fraud Goes Viral.” The article was written by Andy Greenberg.

The article is based on a recent study by Click Forensics that revealed that the percentage of clicks on online ads that were fraudulent climbed to 15.8% in the second quarter of 2007, an increase of a full percentage point in just three months. And the volume of fraudulent clicks found on online content networks like Google Adsense and Yahoo Publisher Network is more disturbing: 25.6% of those clicks were bogus, compared with 21.9% at the end of last quarter.

I was quoted and Pepperjam was referenced several times in the Forbes article. Check it out HERE.

Thanks to Andy Greenberg for using me once again as an authority in his excellent articles!

Today’s article comes off the heels of an article earlier in the week featuring Pepperjam on CNNMoney.com - that article delt with making money from search arbitrage.

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CLICK HERE to see Pepperjam’s Affiliate Summit - Miami Pics!

Affiliate Summit 2007 - Miami was without question the best affiliate marketing conference ever held. The host venue (InterContinental Miami) was an excellent choice, networking opportunities were abundant, and attendees included some of the most influencial leaders in both e-commerce, direct marketing, and internet marketing.

Special thanks to Shawn Collins and Missy Ward for constantly improving Affiliate Summit and for making sure that this event was the best ever.

Team Pepperjam was in full force with seven (7) members of our staff, including myself, Aaron Baker (VP of Sales), Brock Siegel (VP of Business Development), Robyn Martin (Director of Affiliate Marketing), Maura Goodwin (Assistant Director of Affiliate Marketing), and Kate Sarnak (Super Senior Affiliate Manager).

We had an amazing time with many of our industry friends, including Shoemoney, Kevin (Income.com / John Reese), Lee Dodd, David Adams, Shmuel Tennenhaus (YouTube Celeb), Asif Malik, Joel Comm (Next Internet Millionaire), Josh & Ken from DentalPlans.com, and too many more to mention.

Saturday: Robyn and I were already in Miami staying in South Beach since Thursday - the rest of the gang arrived on Saturday afternoon…I thought it would be nice to reward my team by flying them a day early and showing them what South Beach is all about.

Needless to say, we had an amazing time in South Beach!

Sunday: We spent some time at the Affiliate Summit Meet Market, which was packed with people and was great networking. We were a bit disappointed that we didn’t have a Meet Market table since many people expected us to and were looking for us - I guess there was some confusion with the fact that we wanted a table and it wasn’t included as an exhibitor. Anyway, the Meet Market was definitely a good time.

Sunday evening we went to a party sponsored by ShareASale and ABESTWEB - the party was really, really fun and I had the opportunity to meet a few handfuls of new friends, as well as spend some time with my friend Todd Crawford from Digital River and others. The entire Pepperjam Team seemed to be having a blast!

Monday: We arrived at the Pepperjam exhibit booth around 9:00a.m. so that the booth was ready to go and the energy drinks were cold….

One of the highlights of our booth was the fact that we were handing out Who’s Your Daddy Energy Drinks for FREE - a special thanks goes to Dan at Who’s our Daddy, Inc. for sponsoring Pepperjam at the event - honestly, the energy drinks were a huge hit and everybody was talking about how they rocked!

Our booth was staffed with our booth babes, which consisted of myself, NOT, Brock, Aaron, Chris, and the girls (Robyn, Maura, & Kate) - at Pepperjam, unlike other unnamed companies, we are proud of the fact that our booth babes actually work for us! The booth was crowded with people all day - once again, it went down as one of the most popular booths at the entire show - it’s like a never ending party at our booth wherever we go….people stop by to see where the parties are or to get VIP tickets; people stop by our booth for free swag; people stop by our booth to say hi, and prospective clients stop by our booth and are blown away by our energy.

We had a ton of attendees come to our booth since we were handing out VIP tickets to the party we were co-sponsoring later that night at Mansion.

The party at Mansion, which was sponsored by Pepperjam, WebmasterRadio, Copeac and others was amazing! A really classy event at a great venue. The evening definitely turned out to be a highlight of the conference and we consider it one of the best parties we’ve ever sponsored! Check out our PICS from the party! By the way - we sponsored an after party along with Zanox at Tantra that was also a great time - thanks to our friends, clients, and prospective clients who attended the after party with us.

Tuesday: After a late night Monday I started off Tuesday with breakfast in my suite, while the rest of the gang was down at the booth meeting with prospective clients. I had a series of meetings set-up throughout the day so I didn’t spend too much time at the booth, but I stopped by long enough to see the mob of people surrounding the Pepperjam Team.

Prior to my own presentation I attended a panel that included Jeremy Schoemaker and Lee Dodd on making money with community forumns. I was very impressed with Jeremy and Lee’s ability to offer so many sound money making tips - if you left that session without 10 new money making ideas you must have been wearing ear plugs. It was an outstanding session.

My session, which I did solo, was on “the Confluence of Search-Engine and Affiliate Marketing” and it was very well attended. At one point I asked the audience how many of them had made more than $10,000 by either reading this blog or hearing previous speeches I’ve given - I was blown away when about 10 or so people rasied their hand - I was deeply honored and it allowed me to give what I thought was a very informative presentation. I should also thank Who’s Your Daddy again here since one of the highlights of my presentation was the fact that everyone in attendance got FREE ENERGY DRINKS!!!

On Monday evening I did two private meetings…my favorite being a sitdown with Shoemoney, Lee Dodd, and David Adams to talk about Elite Retreat among other things.

Robyn and I were leaving the next morning so we all went to dinner and then Robyn and I went back to the room the pack our bags.

All in all the Affiliate Summit was one of the best conferences ever!

Want more reviews of Affiliate Summit? Here are some:

Click Consultants
Moose on the Loose Affiliate Marketing Blog
Shoemoney
Revenue Magazine Blog
ReveNews
The Affiliate Summit Blog
Shawn Collin’s Blog
ABestWeb.com
WebPro News
Rosalind Gardner
My Netrapreneur
Zac Johnson
Super Affiliate Mindset

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We were very pleased with the positive response we’ve received from the media since Doubleclick announced a technology partnership with us last week.

As we build upon Doubleclick’s technology and begin to integrate it more fully with Pepperjam’s Quality Score Optimization (QSO) management technology I expect more exciting news in the coming weeks.

SPECIAL OFFER TO PEPPERJAM BLOG READERS: If you are an SEM, internet marketing agency, or a business owner of any size and would like to test Pepperjam / Doubleclick’s bid management / ROI automation / Ad Serving / Tracking technology please give us a call at 877-796-5700.

Here are links to some of the more notable media coverage we’ve received since Doubleclick made the announcement last week:

Inc.com - Inc. 500 Marketer Partners with DoubleClick

Forbes.com - Pepperjam Selects DoubleClick as Exclusive Ad Management Solution for Its Rapidly Growing Client-Base

Search Engine Watch - Pepperjam Signs Exclusive Deal With DoubleClick

Shoemoney.com - Google And Pepperjam Form Search Engine Marketing Partnership

WebProNews.com - DoubleClick, Pepperjam Partner

DoubleClick.com - PEPPERJAM SELECTS DOUBLECLICK AS EXCLUSIVE AD MANAGEMENT SOLUTION FOR ITS RAPIDLY GROWING CLIENT-BASE

TimesLeader.com - Pepperjam expanding its reach and Another Move up for Pepperjam

DIRECT Magazine - Pepperjam Taps DoubleClick for Ad Serving

ClickZ - Pepperjam selected DoubleClick for online ad management

And over 60 blogs…

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In case you haven’t checked the Business Wire this morning…Doubleclick announced a major technology partnership with Pepperjam.

With the addition of Doubleclick’s unparalleled technology, Pepperjam becomes the most sophisticated and cutting edge full-service internet marketing agency in the world.

This is a significant milestone in the history of Pepperjam’s technology offering and we are honored to be associated with Doubleclick and excited to pass the value of the partnership to our growing client base.

Truth is we’ve been in negotiations with Doubleclick dating back before Google’s (NASDAQ: GOOG) $3.1 Billion acquisition. In addition, we were in private negotiations with numerous other top ad management and technology vendors, including aQuantive (NASDAQ: AQNT), who was recently purchased by Microsoft.

I’ve included the body of the press release below, which was sent out by Doubleclick this morning.

For press inquires please contact Ojas Naik, Vice President, Ogilvy Public Relations Worldwide at 917-406-7159 or ojas.naik@ogilvypr.com.

June 07, 2007 09:00 AM Eastern Daylight Time

Pepperjam Selects DoubleClick as Exclusive Ad Management Solution for Its Rapidly Growing Client-Base
Pepperjam Switches from Atlas to DoubleClick DART® Ad Management Integrated Platform for Search, Rich Media and Display

NEW YORK–(BUSINESS WIRE)–DoubleClick Inc., the premier provider of digital marketing technology and services, today announced that Pepperjam, an Inc. 500 company and industry leading full service Internet marketing agency, has selected DoubleClick’s integrated DART® platform to meet the digital marketing needs of Pepperjam and its clients. Pepperjam is a rapidly growing agency that specializes in search-engine marketing, affiliate marketing management and online media buying and planning. The agency serves clients in the fashion, entertainment, education, retail and consumer packaged goods industries, such as The Wharton School of the University of Pennsylvania, 1-800-PetMeds (PETS: NASDAQ), and Sesame Street.

DoubleClick’s integrated DART platform enables Pepperjam to serve display and rich media ads and conduct effective search marketing campaigns while also providing deep analysis and reporting across all digital channels to ensure Pepperjam has a holistic view of campaign results. Through the use of DoubleClick’s DART platform, including DART for Advertisers (DFA), DART Search and DoubleClick Rich Media, Pepperjam collaborates with its clients to seamlessly integrate digital advertising into overall marketing efforts. The integrated solution gives Pepperjam clients the ability to manage all their digital marketing with greater efficiency and flexibility.

“We made the switch to DoubleClick because they offer a fully-integrated ad management platform to seamlessly manage all digital marketing channels,” said Kristopher B. Jones, president and CEO of Pepperjam. “It became a burden to manage multiple products for each marketing channel. DoubleClick instead provides cutting-edge technology and in-depth analysis enabling us to focus on serving our clients.”

“Pepperjam is growing tremendously, adding new clients each week and we are thrilled that they have decided to streamline their ad management with DoubleClick,” said Jason Bigler, vice president of product management at DoubleClick. “The combination of DFA, Search and Rich Media gives Pepperjam a single platform to create world-class advertising campaigns that produce great results and allow Pepperjam to achieve operational excellence.”

DFA provides Pepperjam with a hosted, enterprise-class advertising management and serving solution to help their clients reach their online goals efficiently and effectively. DFA offers sophisticated targeting capabilities, ad serving technology, robust reporting and rich media capabilities. As a highly advanced ad management platform on the market today, DFA allows marketers to centrally manage creative assets, traffic more compelling ads, track results beyond impressions and clicks to understand conversion, improve ROI and branding and automatically optimize creative to improve results.

Pepperjam’s powerful search-engine marketing management solution will rely on the Web-based DART Search, a solution for all aspects of creating and managing search advertising. It is integrated with DFA, so Pepperjam clients get a clear view of results across both display and search advertising, enabling them to boost efficiency, effectiveness and ROI. The Web-based DART Search system is integrated with leading engines so Pepperjam clients have insight into what’s happening from first bid to final report, across multiple search engines. Additionally, DART Search is synchronized with DFA, so Pepperjam clients can gain a clear view of their results.

With DoubleClick Rich Media, Pepperjam can easily collaborate with their agency partners, publishers and advertisers to produce campaigns that garner great results. DoubleClick Rich Media integrates the best of interactive design, ad serving and reporting into a sophisticated integrated rich media offering.

DoubleClick’s world-class service model provides unparalleled support for Pepperjam by giving them direct access to technical account managers and specialists to help ensure campaigns are up and running seamlessly.

About Pepperjam

Pepperjam is an industry leading full-service internet marketing agency offering management services in the areas of search-engine marketing (PPC / SEO), affiliate marketing, and online media planning and buying. Pepperjam is a 2006 Inc. 500 Company (#293) and has been in business since 1999.

Learn more at www.pepperjamsearch.com

About DoubleClick Inc.

DoubleClick is a provider of digital marketing technology and services. The world’s top marketers, publishers and agencies utilize DoubleClick’s expertise in ad serving, rich media, video, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers. Headquartered in New York, and with 17 offices and development hubs and 15 data centers worldwide, the company employs more than 1,200 people and delivers billions of digital communications every day. Learn more at www.doubleclick.com

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Later tonight at a ceremony being held at Lehigh University Pepperjam will become the recipient of a prestigious 2007 Ben Franklin Technology Partners Innovation Award.

I thought I would take this opportunity to thank my incredible team for their intelligence, hardwork, dedication, and creativity. Tonight at the event I will accept the award on behalf of the Pepperjam Team.

Below I’ve included some info about the Ben Franklin Technology Partners Innovation Awards and the organization itself. Note that we were not funded by BFTP; instead, we occupy the third floor of a building (The Innovation Center @ Wilkes-Barre), which receives continued financial support from the BFTP.

Ben Franklin Technology Partners Innovation Awards are presented in eight categories, to companies or individuals who have achieved business success through Ben Franklin funding and assistance, have helped others to achieve success, or have improved their business through innovation. Each award recipient represents a person or company that exemplifies achievement in that particular category.

The purposes of the innovation awards are to congratulate winners on their success and achievement, to highlight the effectiveness of the Ben Franklin program, and to inform entrepreneurs and established manufacturers about the resources that are available to them in northeast Pennsylvania.

Ben Franklin Technology Partners is one of the most highly regarded and longest running programs in the country dedicated to growing a state’s technology-based economy. Ben Franklin Technology Partners pioneering organization has been embraced by five different Pennsylvania governors and the Pennsylvania General Assembly since inception in 1983 and remains the country’s gold standard for state and regional technology-based economic development programs. The longevity of Ben Franklin Technology Partners is due to their positive impact on Pennsylvania’s technology economy.

Positioned strategically throughout Pennsylvania—with regional headquarters in the Lehigh Valley, Philadelphia, Pittsburgh and State College—BFTP supports and executes the Commonwealth’s technology agenda, builds on regional strengths, capitalizes on new opportunities and addresses the specific needs of diverse communities. Ben Franklin Technology Partners serves as catalysts for economic growth by providing access to capital, business expertise and a network of resources that fosters innovation, growth and success.

Ben Franklin Technology Partners Mission Statement:
To invest in the transformation of the Pennsylvania economy through technology, innovation and strategic partnerships that fosters a favorable business environment for high-growth companies.

The Goal of Ben Franklin Technology Partners:
To ensure that the state’s emerging and growing technology enterprises have access to the resources they need to become more efficient, more competitive and more successful in the global marketplace.

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Elite Retreat is an internet marketing conference cofounded by Jeremy (Shoemoney) Schoemaker and Lee Dodd. In January I was invited by Jeremy and Lee to become a partner / speaker in the conference series that will be held at various locations across the Unites States in 2007 starting out in San Francisco on March 19 - 20, 2007.

Elite Retreat is like no other conference - unlike the “traditional” internet marketing conference where you pay several thousand dollars to sit in a crowd of hundreds or thousands of people and listen to speakers, at Elite Retreat your ideas and experiences are shared one-on-one with a small team of well-known experts.

Elite Retreat speakers include Guy Kawasaki, Jeremy Schoemaker (Shoemoney), Lee Dodd, Aaron Wall, Darren Rowse, Neil Patel, and yours truly.

Recently, Joe Whyte from Lunar Pages and Lunartics Blog launched an interview series with each of the Elite Retreat speakers. It just so happens that I was the first interview and from the feedback I received so far it seems that people are pretty surprised that I went into the level of detail that I did. In fact, I was just being honest with who I am and the strategies I (and Pepperjam) use to generate revenue for our clients. That’s what the Eilite Retreat concept is all about and that’s what you can expect if you buy a ticket and go. Anyway, the interview can be read HERE.

CLICK HERE to learn more about Elite Retreat, watch a cool video and to read BIOS of each speaker.

If you have questions about the event please call Andrea at (800) 888-8151.

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