Shawn Collins recently posted a series of video profiles from Affiliate Summit - Miami from exhibitors.

Here’s Pepperjam’s video with MC Aaron Baker, Pepperjam’s VP of Sales & Marketing.

affiliate marketing Affiliate Summit Miami 2007 internet marketing new marketing technology pepperjam search engine marketing search engine optimization social media optimization Video Blogs whos your daddyaffiliate marketing Affiliate Summit Miami 2007 internet marketing new marketing technology pepperjam search engine marketing search engine optimization social media optimization Video Blogs whos your daddy

Welcome to this weeks edition of Meet The Pepperjam Team. This is our 32nd video and this week we have John Heil. John has been with us for about 6 months and works in our publisher services division. He works diligently to make sure that we are always on top of the affiliate network list. He is managing over 10 networks for us an every one is very successful.

When he is not working himself to death he is spending time with his family or playing Gears Of War for the XBOX 360. You can message him for his gamertag Anyway here is John Heil!

Enjoy!

For those of you who don’t know the “rules” behind the Meet the Pepperjam Video Series, here they are:

Every Friday Pepperjam will post a new video interview of a member of our staff - everyone will be included - affiliates managers, executives, search-engine marketing managers, directors, software engineers, assistants, online media buyers, and interns. The person being interviewed won’t know he / she has been chosen until about 30 seconds before the interview - this way you’ll get an unrehearsed, real world look at the employee…hopefully, this will make it interesting and non-corporate, which is what we are known and respected for across the internet marketing industry.

Why are we doing this? Well, I am proud of our team and I think you’ll find them as interesting and intelligent as I do. Also, I’m a student of viral video and the social media space and I want to test the waters as it relates to what corporate america is doing (and not doing) to spread buzz and build next generation work places.

Finally, I just thought it would be cool to put some people in front of a video camera that have never done so before, have a little bit of fun, and see if Pepperjam can spread some additional buzz about why we are the leader in online marketing.

FYI - all videos will also be posted to YouTube. If you think what we are doing is outside-the-box and interesting please blog about it and share the story with the world.

Our previous videos include:

Maura Goodwin
Tara Lou
Dean Karasinski
Kim Noler (dated YouTube founder)
Stephanie Yachim
Roxy (Pepperjam’s English Bulldog)
Kris Jones
Katharine Dempsey
Ken Mohn Jr.
Mandy Foley
Tara DeGiusto
Robyn Martin
Kate Sarnak
Aaron Baker
Michelle Foley
Megan Rogan
Mike Jones
Maggie Oldziejewski
Daehee Park
Leslie Stewart
Trevor Brennan
Brock Siegel
Sarah Hohol
Matt Bradley
Chris Thomas
Nick Jurista
Derek Traver
Amber Sansky
Pepperjam All-Stars (Kris Jones, Mike Jones, Shoemoney, Mediadonis)
Quinn Kavanagh
Jaclyn Francese

Other fun Pepperjam Vids:
“What would you do for a One Year Supply of Energy Drink”
Naked Crazy Man Video
Pepperjam Adds Ping Pong Table to Pepperplex
Roxy with the Tony Robbins Beach Ball

affiliate network Affiliate Summit Miami 2007 engine gamertag gears of war heil john lead of the week Linkshare Golden Link Awards managers marketing media buyers Meet the Pepperjam Team mezi media publisher services search search engine marketing Uncategorized video interview video seriesaffiliate network Affiliate Summit Miami 2007 engine gamertag gears of war heil john lead of the week Linkshare Golden Link Awards managers marketing media buyers Meet the Pepperjam Team mezi media publisher services search search engine marketing Uncategorized video interview video series

Found this video over at Shawn Collins blog - AffiliateTip.

At the end of the video you’ll see Aaron Baker (VP of Sales & Marketing) and other members of the team talking about the value of the Affiliate Summit Conference.

Note during the short clip that Brock Siegel (VP of Business Development) does a quick endorsement of Who’s Your Daddy Energy Drink, which was our energy drink sponsor during the event.

KBJ

affiliate marketing affiliate summit Affiliate Summit Miami 2007 pepperjam Video Blogsaffiliate marketing affiliate summit Affiliate Summit Miami 2007 pepperjam Video Blogs

Internet Marketing and Google Adsense Expert Joel Comm is in final production of an Apprentice-like Reality Show called - Next Internet Millionaire. Joel is a New York Times best-selling author (Adsense Code), internet guru, and international speaker.

While I’ve spoken at various conferences with Joel over the years it was only recently during Affiliate Summit - Miami that Joel and I had lunch and discussed some of our latest projects.

Joel asked me if I would fly to Loveland, Colorado and shoot an episode of Next Internet Millionaire - his latest venture. Since the production of the show is still underway I’m not at liberty to give specifics about my appearance, although I will say that it was a combo co-host / guest appearance and that it was one of the coolest experiences of my internet marketing life!

The Next Internet Millionaire is the first reality TV show that will be broadcast entirely over the web.

Similar in theme to other reality shows like American Idol and America’s Got Talent there was a multi-week open audition where thousands of contestants submitted videos, which were posted on YouTube for the world to see, about why they thought they should be the next internet millionaire, win $25K cash, and a multi-million dollar marketing partnership with Joel Comm.

After receiving thousands of videos, Joel cut the contestants down to the top 50 and then chose 12 finalists that were flown to Colorado for taping.

During each show, much like Survivor and the Apprentice, contestants compete in various tasks (again, I’m not yet allowed to say much here). However, the show also includes a really brilliant educational component where Joel flies in leading internet marketing experts from around the world to share insights on how to make millions of dollars online. In short, the show is like Apprentice with a hint of Survivor with the goal of finding (or creating) the Next Internet Millionaire.

When I arrived in Colorado I was amazed to find out that Next Internet Millionaire is being taped in an amazing 50,000 square foot warehouse / production studio - honestly, the venue felt like I was on a Hollywood set with multiple cameras shooting in every direction at all times.

For now I’ll say that I’m expecting to be on show seven (7) - this was the last week of production and the first show of the Next Internet Millionaire series will air LIVE around the middle of August 2007 - to learn more visit nextinternetmillionaire.com.

Stay tuned for more info!

Make sure to tune in to the show starting in mid August!

Here is a Preview of The Next Internet Millionaire (crank up the sound):

affiliate marketing affiliate summit Affiliate Summit Miami 2007 behavioral advertising Entertainment google Inc. 500 internet marketing marketing new marketing technology Next Internet Millionaire pepperjam search engine marketing search engine optimization seo social media optimizationaffiliate marketing affiliate summit Affiliate Summit Miami 2007 behavioral advertising Entertainment google Inc. 500 internet marketing marketing new marketing technology Next Internet Millionaire pepperjam search engine marketing search engine optimization seo social media optimization

I was blog tagged by Jeremy Palmer of QuitYourDayJob.com.

For those of you who don’t already know Jeremy he quit his day job a few years back after becoming a millionaire through affiliate marketing. Aside from being a proven affiliate marketer Jeremy has created several informational products on how you too can cash in and quit your day job - learn more HERE.

Affiliate Summit - Miami was probably the best conference I’ve ever attended. The venue was superb and it seemed like everyone and anyone who has succeeded in affiliate marketing was there to celebrate.

If there was “1 Thing I Learned at Affiliate Summit” it was that the affiliate marketing industry is extremely healthy, yet it continues to change and diversify. In terms of “talk” and “excitement” the Linkshare’s and Commission Junction’s of yesterday are being replaced by a new generation of affiliate networks and ad networks that present enormous opportunity. For instance, I met at least a handful of massive affiliate marketers who don’t even work on Linkshare or Commission Junction and swear that there is more money to be made on the ad networks - while I don’t know about that, it is revealing that the industry is diversifying as quickly as it is.

I was thinking it at Affiliate Summit - Vegas, but after Affiliate Summit - Miami now I’m declaring it:

If you’re an affiliate marketer and you aren’t taking advantage of all the new affiliate marketing opportunities that have emerged over the last 12-months or so, you are missing out.

I tag:

Jeremy Schoemaker
David Adams
Joel Comm

affiliate marketing Affiliate Summit Miami 2007 Entertainment Uncategorizedaffiliate marketing Affiliate Summit Miami 2007 Entertainment Uncategorized

Oh ya………….Meet the Pepperjam Team has hit the quarter century mark - 25 videos!!!

This time around we interview Chris Thomas, a Pepperjam Senior Sales Account Executive.

I had the honor of interviewing Chris during our recent trip to Miami, FL for Affiliate Summit - East. Actually, the video was shot on Saturday - the night before the start of the conference - in South Beach from the Penthouse Suite of Hotel Ocean on Ocean Drive.

Chris Thomas is an amazingly passionate and high energy guy. When he’s not at work he is working out, boating, or spending quality time with his large and very accomplished family.

Here’s a picture of Chris with Dennis Rodman on the last night of the Affiliate Summit Conference - the picture was taken at the Delano in South Beach during a small party sponsored by Pepperjam.

Here’s Chris’ video:

For those of you who don’t know the “rules” behind the Meet the Pepperjam Video Series, here they are:

Every Friday Pepperjam will post a new video interview of a member of our staff - everyone will be included - affiliates managers, executives, search-engine marketing managers, directors, software engineers, assistants, online media buyers, and interns. The person being interviewed won’t know he / she has been chosen until about 30 seconds before the interview - this way you’ll get an unrehearsed, real world look at the employee…hopefully, this will make it interesting and non-corporate, which is what we are known and respected for across the internet marketing industry.

Why are we doing this? Well, I am proud of our team and I think you’ll find them as interesting and intelligent as I do. Also, I’m a student of viral video and the social media space and I want to test the waters as it relates to what corporate america is doing (and not doing) to spread buzz and build next generation work places.

Finally, I just thought it would be cool to put some people in front of a video camera that have never done so before, have a little bit of fun, and see if Pepperjam can spread some additional buzz about why we are the leader in online marketing.

FYI - all videos will also be posted to YouTube. If you think what we are doing is outside-the-box and interesting please blog about it and share the story with the world.

Our previous videos include:

Maura Goodwin
Tara Lou
Dean Karasinski
Kim Noler (dated YouTube founder)
Stephanie Yachim
Roxy (Pepperjam’s English Bulldog)
Kris Jones
Katharine Dempsey
Ken Mohn Jr.
Mandy Foley
Tara DeGiusto
Robyn Martin
Kate Sarnak
Aaron Baker
Michelle Foley
Mike Jones
Maggie Oldziejewski
Daehee Park
Leslie Stewart
Trevor Brennan
Brock Siegel
Sarah Hohol
Matt Bradley

Other fun Pepperjam Vids:
“What would you do for a One Year Supply of Energy Drink”
Naked Crazy Man Video
Pepperjam Adds Ping Pong Table to Pepperplex
Roxy with the Tony Robbins Beach Ball

affiliate marketing affiliate summit Affiliate Summit Miami 2007 Meet the Pepperjam Team pepperjam search engine marketing search engine optimization seo social media optimization Video Blogs whos your daddyaffiliate marketing affiliate summit Affiliate Summit Miami 2007 Meet the Pepperjam Team pepperjam search engine marketing search engine optimization seo social media optimization Video Blogs whos your daddy

CLICK HERE to see Pepperjam’s Affiliate Summit - Miami Pics!

Affiliate Summit 2007 - Miami was without question the best affiliate marketing conference ever held. The host venue (InterContinental Miami) was an excellent choice, networking opportunities were abundant, and attendees included some of the most influencial leaders in both e-commerce, direct marketing, and internet marketing.

Special thanks to Shawn Collins and Missy Ward for constantly improving Affiliate Summit and for making sure that this event was the best ever.

Team Pepperjam was in full force with seven (7) members of our staff, including myself, Aaron Baker (VP of Sales), Brock Siegel (VP of Business Development), Robyn Martin (Director of Affiliate Marketing), Maura Goodwin (Assistant Director of Affiliate Marketing), and Kate Sarnak (Super Senior Affiliate Manager).

We had an amazing time with many of our industry friends, including Shoemoney, Kevin (Income.com / John Reese), Lee Dodd, David Adams, Shmuel Tennenhaus (YouTube Celeb), Asif Malik, Joel Comm (Next Internet Millionaire), Josh & Ken from DentalPlans.com, and too many more to mention.

Saturday: Robyn and I were already in Miami staying in South Beach since Thursday - the rest of the gang arrived on Saturday afternoon…I thought it would be nice to reward my team by flying them a day early and showing them what South Beach is all about.

Needless to say, we had an amazing time in South Beach!

Sunday: We spent some time at the Affiliate Summit Meet Market, which was packed with people and was great networking. We were a bit disappointed that we didn’t have a Meet Market table since many people expected us to and were looking for us - I guess there was some confusion with the fact that we wanted a table and it wasn’t included as an exhibitor. Anyway, the Meet Market was definitely a good time.

Sunday evening we went to a party sponsored by ShareASale and ABESTWEB - the party was really, really fun and I had the opportunity to meet a few handfuls of new friends, as well as spend some time with my friend Todd Crawford from Digital River and others. The entire Pepperjam Team seemed to be having a blast!

Monday: We arrived at the Pepperjam exhibit booth around 9:00a.m. so that the booth was ready to go and the energy drinks were cold….

One of the highlights of our booth was the fact that we were handing out Who’s Your Daddy Energy Drinks for FREE - a special thanks goes to Dan at Who’s our Daddy, Inc. for sponsoring Pepperjam at the event - honestly, the energy drinks were a huge hit and everybody was talking about how they rocked!

Our booth was staffed with our booth babes, which consisted of myself, NOT, Brock, Aaron, Chris, and the girls (Robyn, Maura, & Kate) - at Pepperjam, unlike other unnamed companies, we are proud of the fact that our booth babes actually work for us! The booth was crowded with people all day - once again, it went down as one of the most popular booths at the entire show - it’s like a never ending party at our booth wherever we go….people stop by to see where the parties are or to get VIP tickets; people stop by our booth for free swag; people stop by our booth to say hi, and prospective clients stop by our booth and are blown away by our energy.

We had a ton of attendees come to our booth since we were handing out VIP tickets to the party we were co-sponsoring later that night at Mansion.

The party at Mansion, which was sponsored by Pepperjam, WebmasterRadio, Copeac and others was amazing! A really classy event at a great venue. The evening definitely turned out to be a highlight of the conference and we consider it one of the best parties we’ve ever sponsored! Check out our PICS from the party! By the way - we sponsored an after party along with Zanox at Tantra that was also a great time - thanks to our friends, clients, and prospective clients who attended the after party with us.

Tuesday: After a late night Monday I started off Tuesday with breakfast in my suite, while the rest of the gang was down at the booth meeting with prospective clients. I had a series of meetings set-up throughout the day so I didn’t spend too much time at the booth, but I stopped by long enough to see the mob of people surrounding the Pepperjam Team.

Prior to my own presentation I attended a panel that included Jeremy Schoemaker and Lee Dodd on making money with community forumns. I was very impressed with Jeremy and Lee’s ability to offer so many sound money making tips - if you left that session without 10 new money making ideas you must have been wearing ear plugs. It was an outstanding session.

My session, which I did solo, was on “the Confluence of Search-Engine and Affiliate Marketing” and it was very well attended. At one point I asked the audience how many of them had made more than $10,000 by either reading this blog or hearing previous speeches I’ve given - I was blown away when about 10 or so people rasied their hand - I was deeply honored and it allowed me to give what I thought was a very informative presentation. I should also thank Who’s Your Daddy again here since one of the highlights of my presentation was the fact that everyone in attendance got FREE ENERGY DRINKS!!!

On Monday evening I did two private meetings…my favorite being a sitdown with Shoemoney, Lee Dodd, and David Adams to talk about Elite Retreat among other things.

Robyn and I were leaving the next morning so we all went to dinner and then Robyn and I went back to the room the pack our bags.

All in all the Affiliate Summit was one of the best conferences ever!

Want more reviews of Affiliate Summit? Here are some:

Click Consultants
Moose on the Loose Affiliate Marketing Blog
Shoemoney
Revenue Magazine Blog
ReveNews
The Affiliate Summit Blog
Shawn Collin’s Blog
ABestWeb.com
WebPro News
Rosalind Gardner
My Netrapreneur
Zac Johnson
Super Affiliate Mindset

affiliate marketing affiliate summit Affiliate Summit Miami 2007 behavioral advertising google pepperjam search engine marketing search engine optimization seo social media optimizationaffiliate marketing affiliate summit Affiliate Summit Miami 2007 behavioral advertising google pepperjam search engine marketing search engine optimization seo social media optimization

Affiliate Summit - East kicks off tomorrow in Miami - the event runs from Sunday, July 8th through Tuesday, July 10th.

I arrived in Miami on Thursday and spent the last two nights relaxing in South Beach with my fiancée Robyn. Several other members of the Pepperjam Team arrive in Miami later tonight, including Aaron Baker (VP of Sales & Marketing), Brock Siegel (VP of Business Development), Maura Goodwin (Assistant Director of Affiliate Marketing), Kate Sarnak (Senior Affiliate Manager), and Chris Thomas (Senior Account Executive). We’ll have a total of seven (7) people representing at Affiliate Summit.

We are co-sponsoring “Affiliate Bash” on Monday night at Mansion with WebmasterRadio, FriendFinder, Moniker and others - learn more here. Want to get on the Pepperjam VIP list, sign-up HERE!

Pepperjam is also an Affiliate Summit exhibitor - please stop by our booth and say hello.

I am giving a presentation on “the Confluence of Search and Affiliate Marketing,” which is scheduled for 3:30pm-4:30pm on Tuesday, July 10. The presentation will take a look at the various synergies of search and affiliate marketing and will dive into how you can make lots of money with affiliate marketing search arbitrage.

Make sure to stop by and say hello to a Pepperjammer - if you see us at a bar and want a free drink simply tell us you read our blog and we’ll be happy to buy you a drink!

affiliate marketing Affiliate Summit Miami 2007 pepperjam search engine marketing search engine optimization seo social media optimization whos your daddyaffiliate marketing Affiliate Summit Miami 2007 pepperjam search engine marketing search engine optimization seo social media optimization whos your daddy

We are proud to announce that Pepperjam has signed on as a co-sponsor of of Affiliate Bash, which will be held at the Versace Mansion in South Beach Miami during Affiliate Summit. Details follow.

By the way, if you’ll be in Miami you’re invited as a Pepperjam VIP!

We will be featuring an open bar with top shelf drinks and passed hors d’oeuvres. Also, we have a couple of secrets up our sleeves that we may introduce during the party!!!!!!! Stay tuned!

AFFILIATE BASH DETAILS:

WHERE: Affiliate Summit - East
WHEN: Monday, July 9, 2007 (Affiliate Summit Official Party)
TIME: Party Starts at 9:00 p.m.
WHY: Because we can. We are proud to be co-sponsoring the event with WebmasterRadio.fm, Copeac and others and we look forward to letting loose and having a great time with industry friends, clients, and prospective clients.

Want to get on the Pepperjam VIP list, sign-up HERE!

affiliate marketing affiliate summit Affiliate Summit Miami 2007 internet marketing new marketing technology pepperjam search engine marketing search engine optimization seoaffiliate marketing affiliate summit Affiliate Summit Miami 2007 internet marketing new marketing technology pepperjam search engine marketing search engine optimization seo

In case you haven’t checked the Business Wire this morning…Doubleclick announced a major technology partnership with Pepperjam.

With the addition of Doubleclick’s unparalleled technology, Pepperjam becomes the most sophisticated and cutting edge full-service internet marketing agency in the world.

This is a significant milestone in the history of Pepperjam’s technology offering and we are honored to be associated with Doubleclick and excited to pass the value of the partnership to our growing client base.

Truth is we’ve been in negotiations with Doubleclick dating back before Google’s (NASDAQ: GOOG) $3.1 Billion acquisition. In addition, we were in private negotiations with numerous other top ad management and technology vendors, including aQuantive (NASDAQ: AQNT), who was recently purchased by Microsoft.

I’ve included the body of the press release below, which was sent out by Doubleclick this morning.

For press inquires please contact Ojas Naik, Vice President, Ogilvy Public Relations Worldwide at 917-406-7159 or ojas.naik@ogilvypr.com.

June 07, 2007 09:00 AM Eastern Daylight Time

Pepperjam Selects DoubleClick as Exclusive Ad Management Solution for Its Rapidly Growing Client-Base
Pepperjam Switches from Atlas to DoubleClick DART® Ad Management Integrated Platform for Search, Rich Media and Display

NEW YORK–(BUSINESS WIRE)–DoubleClick Inc., the premier provider of digital marketing technology and services, today announced that Pepperjam, an Inc. 500 company and industry leading full service Internet marketing agency, has selected DoubleClick’s integrated DART® platform to meet the digital marketing needs of Pepperjam and its clients. Pepperjam is a rapidly growing agency that specializes in search-engine marketing, affiliate marketing management and online media buying and planning. The agency serves clients in the fashion, entertainment, education, retail and consumer packaged goods industries, such as The Wharton School of the University of Pennsylvania, 1-800-PetMeds (PETS: NASDAQ), and Sesame Street.

DoubleClick’s integrated DART platform enables Pepperjam to serve display and rich media ads and conduct effective search marketing campaigns while also providing deep analysis and reporting across all digital channels to ensure Pepperjam has a holistic view of campaign results. Through the use of DoubleClick’s DART platform, including DART for Advertisers (DFA), DART Search and DoubleClick Rich Media, Pepperjam collaborates with its clients to seamlessly integrate digital advertising into overall marketing efforts. The integrated solution gives Pepperjam clients the ability to manage all their digital marketing with greater efficiency and flexibility.

“We made the switch to DoubleClick because they offer a fully-integrated ad management platform to seamlessly manage all digital marketing channels,” said Kristopher B. Jones, president and CEO of Pepperjam. “It became a burden to manage multiple products for each marketing channel. DoubleClick instead provides cutting-edge technology and in-depth analysis enabling us to focus on serving our clients.”

“Pepperjam is growing tremendously, adding new clients each week and we are thrilled that they have decided to streamline their ad management with DoubleClick,” said Jason Bigler, vice president of product management at DoubleClick. “The combination of DFA, Search and Rich Media gives Pepperjam a single platform to create world-class advertising campaigns that produce great results and allow Pepperjam to achieve operational excellence.”

DFA provides Pepperjam with a hosted, enterprise-class advertising management and serving solution to help their clients reach their online goals efficiently and effectively. DFA offers sophisticated targeting capabilities, ad serving technology, robust reporting and rich media capabilities. As a highly advanced ad management platform on the market today, DFA allows marketers to centrally manage creative assets, traffic more compelling ads, track results beyond impressions and clicks to understand conversion, improve ROI and branding and automatically optimize creative to improve results.

Pepperjam’s powerful search-engine marketing management solution will rely on the Web-based DART Search, a solution for all aspects of creating and managing search advertising. It is integrated with DFA, so Pepperjam clients get a clear view of results across both display and search advertising, enabling them to boost efficiency, effectiveness and ROI. The Web-based DART Search system is integrated with leading engines so Pepperjam clients have insight into what’s happening from first bid to final report, across multiple search engines. Additionally, DART Search is synchronized with DFA, so Pepperjam clients can gain a clear view of their results.

With DoubleClick Rich Media, Pepperjam can easily collaborate with their agency partners, publishers and advertisers to produce campaigns that garner great results. DoubleClick Rich Media integrates the best of interactive design, ad serving and reporting into a sophisticated integrated rich media offering.

DoubleClick’s world-class service model provides unparalleled support for Pepperjam by giving them direct access to technical account managers and specialists to help ensure campaigns are up and running seamlessly.

About Pepperjam

Pepperjam is an industry leading full-service internet marketing agency offering management services in the areas of search-engine marketing (PPC / SEO), affiliate marketing, and online media planning and buying. Pepperjam is a 2006 Inc. 500 Company (#293) and has been in business since 1999.

Learn more at www.pepperjamsearch.com

About DoubleClick Inc.

DoubleClick is a provider of digital marketing technology and services. The world’s top marketers, publishers and agencies utilize DoubleClick’s expertise in ad serving, rich media, video, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers. Headquartered in New York, and with 17 offices and development hubs and 15 data centers worldwide, the company employs more than 1,200 people and delivers billions of digital communications every day. Learn more at www.doubleclick.com

affiliate marketing affiliate summit Affiliate Summit Miami 2007 behavioral advertising click fraud ecomxpo elite retreat Entertainment fringe marketing Guest Bloggers igourmet Inc. 500 internet marketing interviews lead of the week marketing matt cutts mobile marketing new marketing technology pepperjam search engine marketing search engine optimization seo social media optimizationaffiliate marketing affiliate summit Affiliate Summit Miami 2007 behavioral advertising click fraud ecomxpo elite retreat Entertainment fringe marketing Guest Bloggers igourmet Inc. 500 internet marketing interviews lead of the week marketing matt cutts mobile marketing new marketing technology pepperjam search engine marketing search engine optimization seo social media optimization